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Online marketing trends in the UK

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Elliott King was invited to be a guest speaker at an event in Parma, Italy to speak to an audience of businesses on 'Web marketing trends in the UK'. The event, based in the Press Centre of Parma FC was covered on local television.

Published in: Business, News & Politics
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Online marketing trends in the UK

  1. 1. Online Marketing Trends in the UK<br />How are businesses marketing their products and services online, to the UK Market?<br />
  2. 2. Businesses are facing a challenge<br />Why are some businesses struggling to market their products and services effectively?<br />
  3. 3. Traditional Marketing Techniques are Becoming less Effective<br />Cold-Calling<br />TV Advertising<br />Direct Mail<br />Newspaper Advertising<br />
  4. 4. The 4 Ps Model of Marketing is Becoming Less Relevant<br />Product<br />Price<br />Place<br />Promotion<br />
  5. 5. The Opportunity for Business<br />Progressive businesses that are able to embrace change, can alter their marketing efforts to leverage the power of the internet and increase market share.<br />
  6. 6. 4 Ps is Becoming 4 Cs<br />Community<br />Co-Creation<br />Customisation<br />Conversation<br />
  7. 7. Online Marketing – what are the outcomes? <br />Increase Sales / Sales Leads<br />Improve Corporate Identity<br />Become a Recognised Authority<br />Increase Efficiency of Communications<br />Etc.<br />
  8. 8. How can businesses increase sales leads with Online Marketing<br />Increase visitors (potential customers) to the website<br />Increase visitor to customer conversions from the website<br />Step 1<br />Step 2<br />
  9. 9. Fundamentals of an Online Strategy<br /><ul><li>Target messages
  10. 10. Target customer groups
  11. 11. Target visitor actions </li></li></ul><li>Increase number of targeted visitors<br />Drive more visitors from the Search Engines<br /><ul><li>Search Engine Optimisation
  12. 12. Create new channels to drive more visitors
  13. 13. Email marketing
  14. 14. Mobile Marketing
  15. 15. Blog Marketing
  16. 16. Social Network Marketing (e.g. twitter, facebook, linked-in) </li></li></ul><li>Social Media as an Engagement tool<br />Facebook – the personal touch.<br />Twitter – grow the audience with totally relevant content. Resist over-promotion. <br />LinkedIn – can be used to open-up key employees.<br />Proceed with caution.<br />
  17. 17. An Integrated Web Marketing Strategy<br />
  18. 18. Thank You<br />Have fun and good luck<br />

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