The Need for a Music Video How effective is a music video at promoting your band or music?Renata Ulman, Executive Producer of ProfileProductions : In this video from YouTube Renata Ulman,from Profile Today, Renata talks to artists such as William Shah (Aka Champagne), DJ Stubbs, Leroyand Bandit. This was a superb source of information because it allowed you to hear from theartists themselves, so they will know first-hand what a music video does for them. Though the musicvideo is crucial, "it isn’t everything", says Champagne. A music video will go viral on social networksites, which as an artist you will need to be on. Sites such as Twitter, Facebook and YouTube havemillions of subscribers and if they come cross your page and like what they hear it is a way tobroadcast your music freely without going into paying for advertisements. Once you have set upsites like these posting regularly is the next imperative step. People will want to see you’re activeand doing things, even if it isn’t posting a music video, uploading vlogs or tweets allows your fans tosee you haven’t disappeared and constantly popping up in front of them will keep you in theforefront of their minds.The reason a music video is one of the most important things as an artist, is because it is putting aface to the music. It is letting your fans see you, and be able to show your personality in more thanjust a picture. A music video will let you express what you really feel, it brings out the story in thelyrics and what you wanted to represent in the song. It will also more than likely bring in newsupporters as a lot of people enjoy visual experiences and will watch music videos rather than justclick on a song and listen.Music videos are notonly created to allowthe audience a betterfeel of who the artists 2 forms ofare. They are also Advertising inproduced to promote Hadoukensand extend an artist’s new songincome. The reason a Levitatemusic video is able todo this is because itbranches out to notonly theiracknowledged fansbut to people whomay be browsing sitessuch as YouTube. Theycan pop up in advertisements in other videos and also on social network sites. Not only that manymusic videos now contain advertisements on the actual video generating more money towards theirlabel, which will then be shared out towards their end profit.
An example of how a music video helps promote the band and also boost sales is Bullet for myValentines – Tears don’t fall (which can be foundhere). The single was released on 17th June 2006through Trustkill Records. This was the song that really kick started their career, with over48,100,000 views, it also won a Kerrang! award for best single. The album The Poison which containsthe single ‘Tears Dont Fall’ has sold 1,200,000 copies worldwide and 500,000 copies in the US alone.Compared to their previous album Hand of Blood; this album sold nowhere near as much. ThePoison also got 2nd in Top Heatseekers for 2006 and also 2nd in Top Independent albums. There areonly two tracks on Hand of Blood that have had a music video made for them which is 4 Words toChoke Upon which has just over 1,300,000 views and the track Hand of Blood which has even lessviews at only 363,000. The reason I believe Tears Don’t Fall helped their album sales substantially isbecause once magazines and promoters heard about this track, it became one of the biggest songsof the year, the playability of this track is extremely high. This music video is one of the first I eversaw and will definitely be with me forever. Even to this day, Tears Don’t Fall is one of thebands most recognised songs.Vevo is a music video site run by Sony, Universal and Abu Dhabi Media. It was launched inDecember, 2009. VEVOs concept is that it hopes to attract more high-end advertisers and thusmeaning more notable artists will use them to promote their music videos. What VEVO also does iscensor content such as explicit behaviour and language so that the videos are more acceptable toadvertise to partners.VEVO has a main YouTube channel which you can find here that posts tracks, interviews and newsabout bands that go through them. VEVO then splits off into personal channels for single bands.This then gives the ability to subscribe to certain band, so you know you will only receive contentfrom that specific band. There isn’t just music though, there are making of videos, interviews andnews about the band. It is a great place to subscribe if you are interested in that artist. Earlier Italked about the band Bullet for my Valentine hereis their VEVO channel. One reason a band may
choose to go through a site such as this, is so that they have a big company attached to them andcan be advertised to a whole range of new people.“Synergy is the working together of two things to produce a result greater than the sum oftheir individual effects.” – WikipediaWhen it comes to films, TV programmes and adverts, the music in the background is one of the mostrecognised aspects of that clip. Especially within adverts, and this is where company’s use synergy sothat the video and music can bounce off of each other bringing it too life. For example, if youheard this, what advert would it remind you of? I know that instantly I recognise the advert, buteven if you don’t, if you watch television you will know the song, and you will kick yourself when youfind out. Here is the advert. It is boots! They use this song in every advert, just with a different style.This is so, when you hear this song on the radio you will think of their brand. I believe this is one ofthe most recognisable songs for an advert, and once you get that status it is a very clever way toadvertise. An example within television is this. Though when you first start to listen you mayrecognise the tune and voice, but may not know where from. After 40 seconds in you will shout toyourself the program which is of course scrubs! This time it isn’t advertising a product or store butwhen you hear the song on the radio you’ll think of the programme and want to be able to watch it.Lazlo Bane the artist of the song at the beginning of Scrubs has just under 3,000,000 views on thatsong, and I’d put money on before the boost in listens from it being in that programme he was under100,000 views.