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Cathy Casserly keynote, IIT Design Strategy Conference

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Cathy Casserly keynote, IIT Design Strategy Conference

  1. 1. Try Open Cathy Casserly, Ph.D. CEO, Creative Commons May 15, 2013
  2. 2. Speakers like to make assumptions about their audiences. Here are mine.
  3. 3. 1. You became designers because you want to change how things work.
  4. 4. 2. You’re uniquely able to change how your employers and clients work.
  5. 5. 3. You know the value of sharing ideas with others.
  6. 6. Carl Jones
  7. 7. This presentation can be summarized in a single idea. Something very interesting happens when you expand your pool of collaborators.
  8. 8. Benjamin Franklin
  9. 9. Emerson Alecrim
  10. 10. The Case for Letting Your Customers Design Your Products (Sep 20, 2011)
  11. 11. DesignSmash
  12. 12. Me as supplier doesn’t work. I used to think that my product was photographs, and that was it. It doesn’t work that way. I can’t control my images on the internet. When I stopped trying to do that, it changed the way that I thought about myself and what I do. — Jonathan Worth, photographer
  13. 13. Javier Leiva
  14. 14. The challenge
  15. 15. Eli Sagor
  16. 16. Harold Maduro
  17. 17. #tryopen
  18. 18. CC Cathy Casserly, Ph.D. CC BY 3.0
  19. 19. Glowbox revisited (literally) Carl Jones, CC BY-NC 2.0 Account of the new invented Pennsylvania fire-places places_by_Benjamin_Franklin.jpg Benjamin Franklin, Public Domain Salão do Automóvel 2010 Emerson Alecrim, CC BY-NC-SA 2.0 _DSC6770 Tony Sojka, DesignSmash CC BY-NC-SA 2.0 Ouisharefest | Wikihouse Javier Leiva, CC BY 2.0 The boardroom Eli Sagor, CC BY-NC 2.0 Sketching Harold Maduro, CC BY-NC 2.0