Question 4 how did you use media technologies (done)
Question 4 How did you use media technologies in the construction and research, planning and evaluation stages?
• We used a variety of media technologies in the construction of my music video. To construct our frames to use in our stop motion animation, we used Microsoft paint. To add graphical features to some of the frames we used we used adobe Photoshop CS5. To edit our frames and eventual ‘footage’, we used adobe premier pro cs4.
• By using paint we were able to review the frames that we had made quickly, thanks to the easy to use software we had on the computers. When reviewing our footage and finding an aspect about that frame wasn’t up to standard (poorly drawn for instance) we could open up the file that was incorrect easily and makes changes to bring it up to standard.•
Photoshop cs5• Editing on computers helped us with a variety of special effects. For example, Photoshop allowed us to edit an image by letting is add in a lens flare. Drawing this effect on the actual frame would have been far too difficult, so this was an easier and more efficient way of adding this effect.
mcrosoft paint• Technology also helped with our print productions (magazine advert and digipack). All of the print productions we constructed on Microsoft paint. This is because it was an easy piece of software to use that I was familiar with, as I used it to produce the frames for our actual music video. For the print productions I only used paint, as it was the only software that I needed to make them.
• To find an unsigned band to make a music video for, I only needed to use one website. This site was www.unsignedband.web. This was the only site I needed to look on to find an unsigned band to use, as I found the song we used ‘raincloud vs. sunshine’ within 20 minutes of searching and felt it would be perfect to make a video for, specifically animation.•
• For finding other music videos to analyse for my research, I used YouTube. This let me get the music for free, as well as watch the video whenever I wanted. This is a lot more convenient than having to wait for the video to come on the music channel, for example. The most important piece of technology for researching other artist’s cd covers and magazine advertisements was the internet itself, and more specifically, Google. This gave me instant access to the work of artists such as mika and Katy Perry, which saved me from having to by an actual copy of a music magazine
Uk tribes• The technology I used to help me research into audience was also the internet. To understand who our target audience was, we used the site uktribes.com. We used this site to research what audience would like our kind of music. After doing this we found out our target audience would be the ‘townie’ archetype. This contributed to the planning of the video as we went with a cheery tone for our video, as townies are considered to be dull and at times miserable, so we believed that by seeing a cheery music video, they would be happier.
How technology helped• To help us gain ideas about what we wanted to put into our music video, we used various pieces of technology. The most obvious is YouTube, which gave us instant access to almost any video that we wanted. The other piece of technology that helped us in our planning was satellite TV. This allowed me access to music channels at any time, which was integral to my research.• Technologies have helped me in answering my evaluation questions. For example with the proliferation of software, I was able to add screen captures to my evaluation questions, which helped with comparative purposes. The same can be applied to embedding videos, without the technological advances of my computer; this would not have been possible.