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Task 7


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task 7

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Task 7

  1. 1. Ellie Francis TASK 7: AUDIENCE RESEARCH
  2. 2. Task 7 involved creating a questionnaire as a primary resource to gather data and establish the lifestyle of my target audience. The questions within my questionnaire were both quantitative and qualitative meaning I included numbers as well as opinionated question options. This meant my questions were both open and closed in order to relate to my demographics which included age, gender, ethnicity, social class and lifestyle. This questionnaire meant I was able to gather information which gave me a greater idea of what I should include within my magazine and how to represent my target audience. Task 7 Introduction
  3. 3. I asked this question as this would then help me with learning about what genders want from different things. By learning about the gender of the person taking the questionnaire it made it easier to understand what males and females would want from the magazine of which I am going to create. Hip hop magazines are currently aimed at mainly males, this is a convention which I wanted to challenge. For this reason it was important that I knew what codes and conventions to include within my magazine to engage with the audience. The people who took my questionnaire were mostly males- this is something I wish had bee even. I currently know what males would like more than females. If I was to do the questionnaire gain, this would be something which I would make even; making it much easier for me to understand what to put in my magazine and then explaining why. In terms of my genre, this could prove that males are more interested in a hip hop magazine as they were more willing to take the questionnaire when they understand that this was regarding a hip hop magazine. From this question I have more insight into why is likely to read my magazines and helps me with questions which come later in my questionnaire. ARE YOU MALE? 64% 36% Male Female
  4. 4. 0 1 2 3 4 5 6 7 Yes No ARE YOU BLACK/AFRO CARIBBEAN? This was another question which I asked as this was a convention of most hip hop magazines which I wanted to challenge. It is stereotypically know that hip hop music is related to black males and females. This question helped me gather information which I could then taken on board as part of my research task. From this question I have discovered that not only black males and females are interested in hip hop music but other ethnicities too. Because of this I can now include conventions within my magazine which will not just engage one ethnicity but several- widening my target audience. My primary research surprised me as I was aiming to stick to codes and conventions that other magazines use however, I now feel I have information which will help me encourage all ethnicities too read and enjoy.
  5. 5. 64% 36% Yes No DO YOU CURRENTLY HAVE A JOB? Although this question may seem irrelevant and strange to ask as part of a magazine questionnaire it helped me hugely. This question gave me insight into the people who will be reading my magazine but as well as this an idea into the price of which I should make my magazine. If people who wil be reading my magazine do not currently have a job it may be difficult for them to afford to buy my product. It is important that my magazine is affordable to any age. My question indicated that I should keep my price range at a middle price as this will be aimed at middle class people. In terms of my audience it helped me gage what kind of people will be reading eg the class.
  6. 6. 0 1 2 3 4 5 6 7 Yes No DO YOU LISTEN TO HIP HOP MUSIC? This question was one of the most important questions within my questionnaire. The question ‘do you listen to hip hop music?’ helped me know if the individual was relevant to my questionnaire. If the individual had answered no, there thoughts on what should be included in my magazine ma be opposite to those who do listen. From this question I was hoping to find more information on what attracts my target audience. I felt that I gained valuable information from my question as over ½ of the people who were included in my questionnaire were interested in hip hop music as this genre was a genre which they listen too. The people who were involved within my questionnaire who do not listen to hip hop music are likely to give negative comments in regards to the magazine- these results wold be results I would take into consideration but may not make my question as useful as it could be.
  7. 7. 0 1 2 3 4 5 6 7 8 WHAT HIP HOP ARTISTS DO YOU CURRENTLY LISTEN TOO? This question was hugely important within my primary research as it helped me gain information on specific aspects of magazine which will help engage the target audience. By knowing what artists my audience would be interested it indicated the ethnicity etc of the type of people who are expected to stereotypically be related to hip hop music. As well as this, this question helped me gather information on whether I would use celebrity endorsement within my magazines images and articles. From my results, you can see many people made comments on the artists ‘Drake’ from this I can see from my target audience he is someone they are highly interested in. In terms of my magazine this would help regarding my representations as I now know the types of artists which need to be included to make my audience feel inclined to read my magazine.
  8. 8. DO YOU CURRENTLY READ MUSIC MAGAZINES? 0 1 2 3 4 5 6 7 8 9 Yes No This question was one which I was unsure would help me that much when making my magazine. However, this question did help me as it have me an insight into the type of things people who read music magazines like as well as the things which would need to be included to make those who do not currently read to read my magazine in particular. In terms of my target audience, I now know what I need to do to widen my target audience for those who enjoy hip hop magazines but are currently not interested in buy magazines which relate to this genre.
  9. 9. 0 2 4 4 4 0 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 HOW MUCH WOULD YOU BE WILLING TO PAY FOR A MUSIC MAGAZINE? This was one of the questions which related to the questions which I asked earlier in my questionnaire regarding if being in a current job. The aim of this question was to understand the market of which I should target my magazine at as well as a reasonable price which my target audience would be willing to pay. From my results I can see that the audience who will be reading my magazine are likely to pay between £1-£4. Again this gave me more knowledge into the class of the audience who will be reading my magazine and the people who are stereotypically likely to buy my magazine. This will help me when pricing my magazine as well as taking the class of my audience in, in regards to articles etc.
  10. 10. White Female 36% Black Female 36% White Male 14% Black Male 14% White Female Black Female White Male WHAT WOULD YOU EXPECT FROM A HIP HOP FRONT COVER? This was a question that I wanted to take into consideration deeply. This is because the front cover of my magazine is the first thing that the audience sees and this is the one part of the magazine which will either engage them or not. This qualitative date meant I could now know what the audience of the age range of which my magazine will be targeted at expect from my front cover. In other hip hop magazines celebrity endorsement is used and black ethnic backgrounds are usually used. This again was something I wanted to challenge as my target audience is aimed at all ethnicities. As well as this from my results I can see both white/black females would like to be seen as the front cover- again this is something which would challenge the codes and conventions of most hip hop magazines. The question itself gave me a more realistic idea of what I should include and why. In terms of my genre I am challenging the stereotypes of which they are known for, something which I was thinking of doing but need primary research in order to know whether to go through with this.
  11. 11. 6 6 8 2 6 2 0 1 2 3 4 5 6 7 8 9 WHAT TYPES OF ARTICLES WOULD YOU LIKE TOO SEE WITHIN THE MAGAZINE? This question was very specific as I was unsure on what types of articles my audience would enjoy in a hip hop magazine. The question gave me more idea on what I should include in my magazine as it came from those who will be reading my magazine and are interested in the genre of which I will be talking about. The results from the questionnaire were helpful for me, however, if I was to do this again I would of asked the audience to give ideas of what they would like to see as they may have other ideas. This would then help to draw even more people who enjoy hip hop music into my magazine.
  12. 12. 0 1 2 3 4 5 6 7 Weekly Every 2 weeks Monthly HOW OFTEN SHOULD THE MAGAZINE BE RELEASED/PUBLISHED? It is important that I know how often my target audience would like my magazine to be released. I would not want my audience feel bored when reading my magazine as its important that the quality stays high throughout all the publications. The frequency of my publications is important as I want my audience to feel they want to continually buy my magazine. From my results, my audience believe that an issue should be published weekly. From my other questions I can see what will make my audience want to buy my magazine weekly- this is another question which related to others. I want my audience to feel engaged and excited to buy the next issue of my music magazine so it is important that I take everything which is said into consideration regarding frequency of publications to the conventions they want to see within the magazine.
  13. 13. 0 0.2 0.4 0.6 0.8 1 1.2 TO THOSE WHO SAID YES: 10 PEOPLE DO YOU THINK PLATINUM IS A GOOD MAGAZINE NAME? 0 0.2 0.4 0.6 0.8 1 1.2 Prestige TO THOSE WHO SAID NO: 1 PERSON The masthead of my magazine is again one of the most important parts as this can draw the attention to the reader. I had already came up with a name for my magazine which I though conveyed hip hop music and was different. For this reason I asked this question so I could gain opinions of those who will be buying my magazine. From my results I can see that those who enjoy hip hop music. 90% of people who filled out my questionnaire said yes to the name Platinum and gave a reason why. It was important that I knew what my audience would think of the masthead as I want this to be something they will remember and are engaged by. This question gave me conclusion to whether to should call my magazine Platinum as well as reasons why. These reasons also helped me understand what my target audience want from my magazine eg. To be unique. This is something I can then try and use through other conventions like images and articles.