What is industry?
• Refers to the organisations which are behind the
production, marketing, distribution and
regulation of media texts.
• The producers, marketers and distributors = a
group of organisations which might be seen as
forming a media industry, work very closely to
ensure that the media output is
varied, interesting, has the potential the create
revenue, is advertised appropriately and that it
reaches the correct audiences.
• Efficiency and value for money are key
phrases in the media: an industry renowned
for being volatile and unforgiving to those
producers whose output fails to be profitable.
ASA (Advertising Standards Authority)
• Who are they and what do they do?
• What types (be specific) of advertising do they
• What is their regulation process?
• Example of one of their rulings, and the reason
• Due 26th November
MEDIA INDUSTRY REGULATION TABLE
REGULATING HOW DOES REGULATION HAPPEN?
After Broadcast based on Complaints by Guidelines
TV programming can be Classified
Film and video Classified according to Age Rating; Film
and video can be Censored
The public can write or phone a complaint: a Code of
Individuals take print producer to High Court
Recommends to BBFC
Classifies according to Age Rating
Radio programming can be Classified
Individuals take sound producer to High Court
After Broadcast/publication based on Complaints by
• Such as OFCOM, the ASA (Advertising Standards
Authority), the PCC (Press Complaints
Commission) and the BBFC (British Board of Film
Classification) act as a governing body for the
media form they are associated with.
• They may also act as a censor and require the
removal of items deemed inappropriate.
• They will also be the point of contact for
complaints in the event of a media product
In groups of 2/3
Peer teaching research:
• Who are they and what do they
• Background info
• What do they regulate and how?
• What are their standards/criteria?
• Example of one of their
rulings, and the reason for it.
• Any controversies?