Baudrillard

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A2 media, theory, Baudrillard

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Baudrillard

  1. 1. MEDIA THEORIST Baudrillard
  2. 2. What are his ideas/theory? • Angry that the media ‘simplifies’ reality to make it more acceptable to a mass audience. • Believes the media ‘conspires’ with those who hold elite power to present reality in such a way as to satisfy their own agendas (Patriarchal) • ordinary people want to live the extraordinary lives that they believe is their natural right, just because the media make life seem so easy.
  3. 3. X Factor • Think of all those people who audition for X Factor. • They expect to be successful, irrespective of talent • They refuse to accept that they just aren’t very good. • They think that the reality of fame and achievement is within the grasp of anyone
  4. 4. Hyper reality and simulation • hyper reality - This is the idea that the actual world we live in and the media world we experience through TV, films, print media are becoming increasingly blurred. • TV is more real than the real • Simulation - This is the idea that what is unreal becomes more important than what is really real – film representations of Paris • In Baudrillard’s book ‘The Gulf War Did Not Take Place’, he suggests that the ‘simulated’ battle that we witnessed on CNN was so far removed from the reality of actual war that it became unreal.
  5. 5. • Baudrillard believes life has become like virtual reality, a videogame – a place of false realities, impressions, entertainment, information and unreal victories and defeats all entwined so that we cannot (or aren’t allowed) to tell the difference.
  6. 6. To conclude He is a French Sociology professor He is critical of American cultural/consumer values He would enjoy films like The Matrix and Star Trek but hate Pop Idol or X Factor You would use his ideas for discussing advertising, news, video games, technology and reality TV

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