Social Media and HR Presented by Ellen Winterburn, PHR
This is why I’m here? <ul><li>HR Director. </li></ul><ul><li>Davenport U. instructor.  </li></ul><ul><li>Curiosity seeker....
 
Why are you here? <ul><li>You’re busy </li></ul><ul><li>You wear many hats </li></ul><ul><li>You want to have impact   </l...
Why are you here? <ul><li>Unlimited Projects </li></ul><ul><li>Limited Resources </li></ul><ul><li>Balanced Equation </li>...
Why are you here? <ul><li>You need: </li></ul><ul><li>Time   </li></ul><ul><li>  Money  </li></ul><ul><li>Opportunity </li...
How do you find these things? <ul><li>Social Media </li></ul>http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.youtube...
Why does social media cause excitement? <ul><li>fun. inexpensive. now. </li></ul>
Social Media + You = Success <ul><li>3 tools: </li></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Linke...
We’ll begin by adding new verbs to your language. <ul><ul><li>Follow </li></ul></ul><ul><ul><li>Connect </li></ul></ul><ul...
Stories begin with language. <ul><li>It’s the story of the day. </li></ul>
Introducing the traditional….The HR Guy. <ul><li>Its reactionary </li></ul><ul><li>Its costly </li></ul><ul><li>Its based ...
Do you ever feel this way? <ul><li>Overwhelmed </li></ul><ul><li>Frustrated </li></ul><ul><li>Underappreciated </li></ul>
Introducing the Digital HR Hero. <ul><li>pro-active approach </li></ul><ul><li>little cost </li></ul><ul><li>anywhere, any...
How does Digi work? <ul><li>Begins with technology </li></ul><ul><li>Look to Intel </li></ul><ul><li>Expectations </li></ul>
What does Digi do? <ul><ul><li>Learns. Networks. Recruits. </li></ul></ul>
Learning is Digi’s passion! <ul><ul><li>asks…. </li></ul></ul><ul><ul><li>What’s happening? </li></ul></ul>
Learning on Facebook <ul><ul><ul><li>friends </li></ul></ul></ul><ul><ul><ul><li>groups/pages </li></ul></ul></ul><ul><ul>...
Learning on LinkedIn. <ul><ul><li>group discussions </li></ul></ul><ul><ul><li>reading lists </li></ul></ul><ul><ul><li>ev...
Learning on Twitter. <ul><ul><li>tweets </li></ul></ul><ul><ul><li>links </li></ul></ul><ul><ul><li>searches </li></ul></ul>
Digi wants you to connect.
Connecting on Facebook. <ul><li>friends </li></ul><ul><li>fans </li></ul><ul><li>events </li></ul>
Connecting on LinkedIn. <ul><li>connections </li></ul><ul><li>groups </li></ul><ul><li>search </li></ul>
Connecting on Twitter. <ul><li>followers </li></ul><ul><li>search.twitter.com </li></ul><ul><li>lists </li></ul>
Digi needs the right people on the team. <ul><li>wants you to share an idea, </li></ul><ul><li>article, question or an upd...
Recruiting with Facebook. <ul><li>ads </li></ul><ul><li>jobs in pods/recruitment videos </li></ul><ul><li>updates  </li></ul>
Recruiting with LinkedIn. <ul><li>connections </li></ul><ul><li>job postings </li></ul><ul><li>searches </li></ul>
Recruiting with Twitter. <ul><li>Tweets </li></ul><ul><li>Links </li></ul><ul><li>Connections </li></ul>
Putting the three tools together. <ul><li>Befriend. Connect. Follow. </li></ul>
Tools to connect the three for you. <ul><li>Tweetdeck </li></ul><ul><li>HootSuite </li></ul><ul><li>PeopleBrowsr </li></ul>
Digi likes these too. <ul><li>Recruiting videos </li></ul><ul><li>Blogs </li></ul><ul><li>Plaxo </li></ul>
You have the tools, now become Digital HR. <ul><li>Questions </li></ul>Talentcreator - twitter http://www.linkedin.com/in/...
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MI Works! Social Media and HR

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Overview of breakout session - How to Use Social Media Tools in HR
MI Works! - Spring Into Action Seminar - 5.13.10

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MI Works! Social Media and HR

  1. 1. Social Media and HR Presented by Ellen Winterburn, PHR
  2. 2. This is why I’m here? <ul><li>HR Director. </li></ul><ul><li>Davenport U. instructor. </li></ul><ul><li>Curiosity seeker. </li></ul>
  3. 4. Why are you here? <ul><li>You’re busy </li></ul><ul><li>You wear many hats </li></ul><ul><li>You want to have impact </li></ul>
  4. 5. Why are you here? <ul><li>Unlimited Projects </li></ul><ul><li>Limited Resources </li></ul><ul><li>Balanced Equation </li></ul>
  5. 6. Why are you here? <ul><li>You need: </li></ul><ul><li>Time </li></ul><ul><li> Money </li></ul><ul><li>Opportunity </li></ul>
  6. 7. How do you find these things? <ul><li>Social Media </li></ul>http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.youtube.com/watch?v=sIFYPQjYhv8
  7. 8. Why does social media cause excitement? <ul><li>fun. inexpensive. now. </li></ul>
  8. 9. Social Media + You = Success <ul><li>3 tools: </li></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
  9. 10. We’ll begin by adding new verbs to your language. <ul><ul><li>Follow </li></ul></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Tweet </li></ul></ul>
  10. 11. Stories begin with language. <ul><li>It’s the story of the day. </li></ul>
  11. 12. Introducing the traditional….The HR Guy. <ul><li>Its reactionary </li></ul><ul><li>Its costly </li></ul><ul><li>Its based on others’ timeframes </li></ul>
  12. 13. Do you ever feel this way? <ul><li>Overwhelmed </li></ul><ul><li>Frustrated </li></ul><ul><li>Underappreciated </li></ul>
  13. 14. Introducing the Digital HR Hero. <ul><li>pro-active approach </li></ul><ul><li>little cost </li></ul><ul><li>anywhere, anytime </li></ul>
  14. 15. How does Digi work? <ul><li>Begins with technology </li></ul><ul><li>Look to Intel </li></ul><ul><li>Expectations </li></ul>
  15. 16. What does Digi do? <ul><ul><li>Learns. Networks. Recruits. </li></ul></ul>
  16. 17. Learning is Digi’s passion! <ul><ul><li>asks…. </li></ul></ul><ul><ul><li>What’s happening? </li></ul></ul>
  17. 18. Learning on Facebook <ul><ul><ul><li>friends </li></ul></ul></ul><ul><ul><ul><li>groups/pages </li></ul></ul></ul><ul><ul><ul><li>surveys </li></ul></ul></ul>
  18. 19. Learning on LinkedIn. <ul><ul><li>group discussions </li></ul></ul><ul><ul><li>reading lists </li></ul></ul><ul><ul><li>events </li></ul></ul>
  19. 20. Learning on Twitter. <ul><ul><li>tweets </li></ul></ul><ul><ul><li>links </li></ul></ul><ul><ul><li>searches </li></ul></ul>
  20. 21. Digi wants you to connect.
  21. 22. Connecting on Facebook. <ul><li>friends </li></ul><ul><li>fans </li></ul><ul><li>events </li></ul>
  22. 23. Connecting on LinkedIn. <ul><li>connections </li></ul><ul><li>groups </li></ul><ul><li>search </li></ul>
  23. 24. Connecting on Twitter. <ul><li>followers </li></ul><ul><li>search.twitter.com </li></ul><ul><li>lists </li></ul>
  24. 25. Digi needs the right people on the team. <ul><li>wants you to share an idea, </li></ul><ul><li>article, question or an update </li></ul>
  25. 26. Recruiting with Facebook. <ul><li>ads </li></ul><ul><li>jobs in pods/recruitment videos </li></ul><ul><li>updates </li></ul>
  26. 27. Recruiting with LinkedIn. <ul><li>connections </li></ul><ul><li>job postings </li></ul><ul><li>searches </li></ul>
  27. 28. Recruiting with Twitter. <ul><li>Tweets </li></ul><ul><li>Links </li></ul><ul><li>Connections </li></ul>
  28. 29. Putting the three tools together. <ul><li>Befriend. Connect. Follow. </li></ul>
  29. 30. Tools to connect the three for you. <ul><li>Tweetdeck </li></ul><ul><li>HootSuite </li></ul><ul><li>PeopleBrowsr </li></ul>
  30. 31. Digi likes these too. <ul><li>Recruiting videos </li></ul><ul><li>Blogs </li></ul><ul><li>Plaxo </li></ul>
  31. 32. You have the tools, now become Digital HR. <ul><li>Questions </li></ul>Talentcreator - twitter http://www.linkedin.com/in/ellenwinterburn Ellen Skyrud Winterburn - facebook ellenwinterburn.com - blog

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