Ellen Shulman
 
<ul><li>Internet Networking on Social Networking Sites </li></ul><ul><li>Relationship Expansion and Management </li></ul><...
<ul><li>There are substantially more jobs in the hidden job market than the advertised one </li></ul><ul><li>Expand networ...
 
Synergistic Together !!! Deepen Relationships Expand Relationships
<ul><li>More Popular Than Email; Works 24/7 365 Days </li></ul><ul><li>Highly Visible and Powerful </li></ul><ul><li>Reach...
 
Social  Networking Sharing Content
Web 2.0 Social Networks e.g. Facebook Niche Social Networks e.g. LinkedIn Blogs  e.g. Guy Kawasaki  Videos/Podcasts e.g. Y...
 
<ul><li>Online Interactive Address Book </li></ul><ul><li>Create and Upload Personal Profile </li></ul><ul><li>Connect wit...
<ul><li>Helps Create Digital Footprint </li></ul><ul><li>Manages Profile </li></ul><ul><li>Helps Create Online Identity </...
<ul><li>Own Interactive Website </li></ul><ul><li>Increases Visibility and Adds Credibility </li></ul><ul><li>Establishes ...
<ul><li>Online Group Discussions </li></ul><ul><li>Meet People with Common Interests </li></ul><ul><li>Creates Opportuniti...
 
 
<ul><li>Critical Communications Strategy </li></ul><ul><li>Helps Determine Professional Image </li></ul><ul><li>Way to Dif...
 
<ul><li>Use Tact </li></ul><ul><li>Listen First  </li></ul><ul><li>Lead with “ Enjoyed Your Blog,” not “Here’s My Resume.”...
 
<ul><li>#1 Social Networking Site </li></ul><ul><li>200 Million Active Users, 07/2009 </li></ul><ul><li>Fastest Growing De...
Professional Picture With Smile Displays More Professional Photos Including Videos of Professional Activities Brand Reinfo...
Basic Contact Information Geography and Birthday.  Birthday Generates  Networking Opportunity Markets and Reinforces Brand...
<ul><li>Build and Expand Network;  Join Communities, Add New Friends </li></ul><ul><li>Use it at Least Once a Week  </li><...
<ul><li>40 Million Users </li></ul><ul><li>200 Countries </li></ul><ul><li>Executives from all Fortune 500 companies </li>...
Name by itself Professional Image with Smile Tag Line Very Descriptive Geography & Industry Use Key Words Including Job Ti...
<ul><li>Create Robust Profile with Picture </li></ul><ul><li>Get 360 Recommendations </li></ul><ul><li>Use Advanced Search...
<ul><li>Answer “What are you Doing” in Under 140 Characters </li></ul><ul><li>#1 Micro Blogging Site </li></ul><ul><li>22 ...
<ul><li>Notify Followers Looking for Job </li></ul><ul><li>Under Twitter Search put Key Job Search Words </li></ul><ul><li...
<ul><li>It’s Not All About Numbers </li></ul><ul><li>Use Social Networking Sites as a Way to Ensure Ongoing Connections </...
<ul><li>Stay in Touch with People you Care About: ecards </li></ul><ul><li>Address and Calendar Sync to Outlook, Mac </li>...
<ul><li>Employers Google Prospective Employees: Background Check  </li></ul><ul><li>Job Seekers are Marketing </li></ul><u...
 
<ul><li>Passive Digital Footprints </li></ul><ul><li>Active Digital Footprints </li></ul><ul><li>Changing Digital Footprin...
<ul><li>PSYCHOGRAPHICS </li></ul><ul><li>DEMOGRAPHICS </li></ul><ul><li>BEHAVIORAL GRAPHICS </li></ul>
 
 
 
 
 
 
 
<ul><li>Define Your Target Market </li></ul><ul><li>Create Online Goals for Career Management </li></ul><ul><li>Identify S...
 
Linked With Twitter!!
<ul><li>Marry Your Offline Network to Your Online Network  </li></ul><ul><li>Use Contacts Made Offline to Build Online Soc...
<ul><li>OFFLINE </li></ul><ul><ul><li>CONFERENCES </li></ul></ul><ul><ul><li>MEMBERSHIPS </li></ul></ul><ul><ul><ul><li>AS...
<ul><li>Google Self and Review Online Identity </li></ul><ul><li>Assess Results </li></ul><ul><li>Identify Goals for Onlin...
 
SITES DESCRIPTION LINKEDIN Number 1 site for business networking -35 Million members. 150 industries and growing-fortune 5...
<ul><li>RSS or Feeds (Really Simple Syndication)- Web application  aggregates content from several feeds to a single locat...
BOOKS WEBSITES ARTICLES/BLOGS PRESENTATIONS INCLUDING YOUTUBE Seven Days to Online Networking,  Ellen Sautter and Diane Cr...
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Social Media &amp; Job Search

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Social Media &amp; Job Search

  1. 1. Ellen Shulman
  2. 3. <ul><li>Internet Networking on Social Networking Sites </li></ul><ul><li>Relationship Expansion and Management </li></ul><ul><li>Sharing Information, Commenting and Conversing </li></ul>
  3. 4. <ul><li>There are substantially more jobs in the hidden job market than the advertised one </li></ul><ul><li>Expand network </li></ul><ul><li>Create opportunity </li></ul><ul><li>Inside track to untapped markets </li></ul><ul><li>Inside scoop on employers </li></ul><ul><li>Visibility as a subject matter expert </li></ul><ul><li>Leading edge of industry trends </li></ul>
  4. 6. Synergistic Together !!! Deepen Relationships Expand Relationships
  5. 7. <ul><li>More Popular Than Email; Works 24/7 365 Days </li></ul><ul><li>Highly Visible and Powerful </li></ul><ul><li>Reach/ Keying Into Important People </li></ul><ul><li>Networking Paradigm Rapidly Changing </li></ul><ul><ul><li>Multiple Meetings </li></ul></ul><ul><ul><li>Leverages Offline Networking </li></ul></ul><ul><ul><li>Relationship Maintenance and Expansion </li></ul></ul><ul><li>Less Intimidating than Offline Networking </li></ul>
  6. 9. Social Networking Sharing Content
  7. 10. Web 2.0 Social Networks e.g. Facebook Niche Social Networks e.g. LinkedIn Blogs e.g. Guy Kawasaki Videos/Podcasts e.g. YouTube Photo sharing e.g. Flickr Micro Blogs e.g. Twitter Discussion Groups e.g. Yahoo Identity Management Sites e.g. Visual CV
  8. 12. <ul><li>Online Interactive Address Book </li></ul><ul><li>Create and Upload Personal Profile </li></ul><ul><li>Connect with Others Share Information </li></ul><ul><li>Expand Network: Connect with Contacts Network </li></ul><ul><li>Six Degrees of Separation </li></ul>
  9. 13. <ul><li>Helps Create Digital Footprint </li></ul><ul><li>Manages Profile </li></ul><ul><li>Helps Create Online Identity </li></ul><ul><li>Reputation Builder </li></ul>
  10. 14. <ul><li>Own Interactive Website </li></ul><ul><li>Increases Visibility and Adds Credibility </li></ul><ul><li>Establishes Thought Leadership </li></ul><ul><li>Attracts Opportunities </li></ul><ul><li>Personal Branding </li></ul><ul><li>Blogger.com </li></ul>
  11. 15. <ul><li>Online Group Discussions </li></ul><ul><li>Meet People with Common Interests </li></ul><ul><li>Creates Opportunities; Job leads </li></ul><ul><li>Yahoo-35,000 Groups </li></ul><ul><li>Google-10,000 Groups </li></ul><ul><li>  </li></ul>
  12. 18. <ul><li>Critical Communications Strategy </li></ul><ul><li>Helps Determine Professional Image </li></ul><ul><li>Way to Differentiate </li></ul><ul><li>Written First Person </li></ul><ul><li>www.15secondpitch.com </li></ul><ul><li>Link to Other Profiles </li></ul>
  13. 20. <ul><li>Use Tact </li></ul><ul><li>Listen First </li></ul><ul><li>Lead with “ Enjoyed Your Blog,” not “Here’s My Resume.” </li></ul><ul><li>Don’t Spam People with Sales Pitches </li></ul><ul><li>Offer Information </li></ul><ul><li>When Someone Gives You Information, Thank Them </li></ul><ul><li>Be Polite and Appreciative </li></ul><ul><li>Watch Your Signature </li></ul>
  14. 22. <ul><li>#1 Social Networking Site </li></ul><ul><li>200 Million Active Users, 07/2009 </li></ul><ul><li>Fastest Growing Demographic 35 -49 </li></ul><ul><li>Average User has 120 Friends </li></ul><ul><li>35 Million Active User Groups </li></ul><ul><li>Monthly; 900 Million Photos Uploaded, 10 Million Videos Uploaded, 28 Million Pieces of Content Shared </li></ul><ul><li>President Obama, Anderson Cooper 360, CNN, New York Times </li></ul>
  15. 23. Professional Picture With Smile Displays More Professional Photos Including Videos of Professional Activities Brand Reinforcement
  16. 24. Basic Contact Information Geography and Birthday. Birthday Generates Networking Opportunity Markets and Reinforces Brand Accessible Multiple Ways to Contact Markets and Reinforces Brand Lots of Friends Getting the Word Out!
  17. 25. <ul><li>Build and Expand Network; Join Communities, Add New Friends </li></ul><ul><li>Use it at Least Once a Week </li></ul><ul><li>Create a Strong Profile that is Consistent with Other Networking Sites </li></ul><ul><li>Tag Pictures that are Consistent with Profile Image </li></ul><ul><li>Identify People in Target Companies </li></ul><ul><li>Discover Job Leads with new Facebook Applications </li></ul>
  18. 26. <ul><li>40 Million Users </li></ul><ul><li>200 Countries </li></ul><ul><li>Executives from all Fortune 500 companies </li></ul><ul><li>Top Industries: IT, Computer Software, Financial Services </li></ul><ul><li>Everything to Know: www.LinkedIn.alltop.com </li></ul><ul><li>Tips: www.blog.linkedin.com </li></ul><ul><li>New Member Joins Every Second </li></ul>
  19. 27. Name by itself Professional Image with Smile Tag Line Very Descriptive Geography & Industry Use Key Words Including Job Titles Strong Networker Significant Number Of Recommendations Marketing Opportunity! Get the word out! Use Names with Descriptions Use Vanity URL
  20. 28. <ul><li>Create Robust Profile with Picture </li></ul><ul><li>Get 360 Recommendations </li></ul><ul><li>Use Advanced Search-Where People are Working With Your Skills </li></ul><ul><li>Use Company Profile-Where do People go Next </li></ul><ul><li>Check New Hires see if Company is Hiring </li></ul><ul><li>Slowly Build Network Through Contacts </li></ul><ul><li>Get to Hiring Manager Within 2 nd Degree Contact </li></ul><ul><li>Get Noticed-Participate in linkedIn Groups </li></ul><ul><li>Ask and Answer Questions, Use polls, Get Answers </li></ul>
  21. 29. <ul><li>Answer “What are you Doing” in Under 140 Characters </li></ul><ul><li>#1 Micro Blogging Site </li></ul><ul><li>22 Million Users </li></ul><ul><li>Texted, IM, Mobile, Web </li></ul><ul><li>Tweets Posted to Blog and Sent to Followers </li></ul><ul><li>Tweets are Searchable </li></ul><ul><li>www.search.twitter.com </li></ul>
  22. 30. <ul><li>Notify Followers Looking for Job </li></ul><ul><li>Under Twitter Search put Key Job Search Words </li></ul><ul><li>Pull RSS Feeds From Key Job Search Word Conversations Into Google Reader </li></ul><ul><li>Tweet relevant Content </li></ul><ul><li>Tweet Your way into Relevant Conversations </li></ul><ul><li>Get a Separate Twitter Account for Job Search </li></ul><ul><li>Follow People you Know and Admire </li></ul>
  23. 31. <ul><li>It’s Not All About Numbers </li></ul><ul><li>Use Social Networking Sites as a Way to Ensure Ongoing Connections </li></ul><ul><li>Don’t Wait Until You Need Something </li></ul><ul><li>Split Contacts into Different Groups in Order to Communicate Effectively </li></ul><ul><li>Plaxo </li></ul>
  24. 32. <ul><li>Stay in Touch with People you Care About: ecards </li></ul><ul><li>Address and Calendar Sync to Outlook, Mac </li></ul><ul><li>Contacts Arranged into Groups </li></ul><ul><li>Control what you Share with Whom </li></ul><ul><li>Share Photos, Messages, Presentations </li></ul><ul><li>Share Network </li></ul><ul><li>Passively or Actively Job Search </li></ul>
  25. 33. <ul><li>Employers Google Prospective Employees: Background Check </li></ul><ul><li>Job Seekers are Marketing </li></ul><ul><li>Missed Opportunity to Expand Network </li></ul><ul><li>Lack of Visibility; Left Behind </li></ul><ul><li>Appear Less Tech Saavy- “Old” </li></ul><ul><li>Profile, Profile, Profile !!! </li></ul>
  26. 35. <ul><li>Passive Digital Footprints </li></ul><ul><li>Active Digital Footprints </li></ul><ul><li>Changing Digital Footprints </li></ul><ul><li>Footprints are Permanent </li></ul>
  27. 36. <ul><li>PSYCHOGRAPHICS </li></ul><ul><li>DEMOGRAPHICS </li></ul><ul><li>BEHAVIORAL GRAPHICS </li></ul>
  28. 44. <ul><li>Define Your Target Market </li></ul><ul><li>Create Online Goals for Career Management </li></ul><ul><li>Identify Sites that Attract Your Target Audience </li></ul><ul><li>Link Sites Together </li></ul><ul><li>Decide How You Want to Participate to Support Goals </li></ul>
  29. 46. Linked With Twitter!!
  30. 47. <ul><li>Marry Your Offline Network to Your Online Network </li></ul><ul><li>Use Contacts Made Offline to Build Online Social Network </li></ul><ul><li>Return to Offline Sources to Make a Job Connection </li></ul><ul><li>Take Time to Develop Network and Keep Connections Live </li></ul><ul><li>Regularly Offer Rather than Take From Network </li></ul><ul><li>Strategically Grow Network </li></ul><ul><li>Use Tact in all Networking Situations </li></ul>
  31. 48. <ul><li>OFFLINE </li></ul><ul><ul><li>CONFERENCES </li></ul></ul><ul><ul><li>MEMBERSHIPS </li></ul></ul><ul><ul><ul><li>ASSOCIATIONS </li></ul></ul></ul><ul><ul><ul><li>CLUBS </li></ul></ul></ul><ul><ul><li>PUBLIC SPEAKER </li></ul></ul><ul><ul><ul><li>KEYNOTE </li></ul></ul></ul><ul><ul><ul><li>PANELIST </li></ul></ul></ul><ul><ul><ul><li>WORKSHOPS </li></ul></ul></ul><ul><li>ONLINE </li></ul><ul><ul><li>LINKEDIN </li></ul></ul><ul><ul><li>FACEBOOK </li></ul></ul><ul><ul><li>TWITTER </li></ul></ul><ul><ul><li>BLOGGER </li></ul></ul><ul><ul><li>WEBFOLIO </li></ul></ul><ul><ul><li>DISCUSSION GROUP MEMBER </li></ul></ul><ul><ul><li>PODCASTS </li></ul></ul><ul><ul><li>VIDEO </li></ul></ul>
  32. 49. <ul><li>Google Self and Review Online Identity </li></ul><ul><li>Assess Results </li></ul><ul><li>Identify Goals for Online Target Audience </li></ul><ul><li>Create Consistent Marketing Profile </li></ul><ul><li>Develop Strategic Online Plan e.g. Blogs, YouTube, Visual CV, Podcasts, Online Publishing, Own Site </li></ul><ul><li>Identify Key Social Networking Sites </li></ul><ul><li>Create Quality Network Maintenance Strategy </li></ul><ul><li>Identify Key Sites for Online Presence </li></ul>
  33. 51. SITES DESCRIPTION LINKEDIN Number 1 site for business networking -35 Million members. 150 industries and growing-fortune 500 members and all have at director level and above FACEBOOK Number 1 site for social networking 67 million users. Headquartered in CA. Started as strictly social networking now used also as business networking as well. PLAXO Began as personal online contact manager and calendar internet based address book. Largest online directory for business. Now offering ways to connect with each other. Partnered with Simply Hired. ECADEMY 300,000 users. Like linkedin. Headquartered in UK for business people around the world. Combines online networking with offline networking events around big cities. VIADEO 2 Million members. Growing rapidly, Founded in France International, 7 languages ZOOMINFO 45 Million members, 5 million companies. Identity management site that recruiters frequent on a regular basis RYZE 500,000 users, 200 countries, quality contact networking site developed in CA-hosts online networking activities for certain organizations and hosts Ecademy. Twitter 6 Million Users. Rapid Expansion. Most casual of social networking sites. Immediate Information Ziggs Identity Management. Helps manage people in world by category Naymz Identity Management. Reputation scores 3 ways; getting community verification for references, profile completeness, and identity verification through trufina.com VisualCV Identity Management. Online Resume with a lot of personal branding potential. Takes posting a resume to a new level. Jobfox Pairs you up with the best fit. Uses their tool “Mutual Suitability System TM” matches wants and needs to employers. Presents jobs that are suitable. Jobster Network with Employers offering jobs. Search open positions and see who posted job. Can tag your skills and attach Visual resume. Workstar Connects students with alumni for exclusive career opportunities. Partnered with Indeed.com
  34. 52. <ul><li>RSS or Feeds (Really Simple Syndication)- Web application aggregates content from several feeds to a single location. Comes to You Through Reader </li></ul><ul><li>Google Reader-Reader for Feeds </li></ul><ul><li>Wikis-Website Pages Anyone Edit </li></ul><ul><li>Tags-Keywords associated with blog posts </li></ul><ul><li>Blogs-Web Logs, a place to have an online conversation </li></ul><ul><li>Blogosphere-All blogs collectively </li></ul><ul><li>Blogroll-Listing of blogs include on sidebar on own blog </li></ul><ul><li>Archives-Older blog posts stored </li></ul><ul><li>Future Web 3.0- Three Dimensional Web Interaction; Second Life </li></ul>
  35. 53. BOOKS WEBSITES ARTICLES/BLOGS PRESENTATIONS INCLUDING YOUTUBE Seven Days to Online Networking, Ellen Sautter and Diane Crompton, 2008 Career Distinction , William Arruda, Kirsten Dixson, 2007 I’m on LinkedIn now What? , Jason Alba, 2009 I’m on Facebook now What?, Jason Alba, 2008 “ The Job Hunters Survival Guide” Richard Bolles, 2009 www.Facebook.com, Inside Facts, 03/2009 www.LinkedIN.com, Public Relations, 03/2009 www.linkedin.alltops.com www.Twitter.com 03/2009 www.Plaxo.com, Company Overview, 03/2009 www.Webinknow.com/David Weber www.Wired.com, Michael Calore, 12/30/08 www.comscore.com www.wikipedia.com www.cheezhead.com “ How to Twitter” WSJ, 03/2009 “ 10 Must-Dos for Online Networkers,” SFGate, 01/2009 “ Six Million Users: Nothing to Twitter At,” BusinessWeek, 03/2009 “ Top 10 Social Sites for Finding a Job,” Dan Schawbel, Mashable.com, 02/2009 WWW.JIBBERJOBBER.COM WWW.JOBLOUNGEBLOGSPOT.COM “ 10 ways to use linkedin to find a job,” http://blog.guykawasaki.com/2009/02/10-ways-to-use.html http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint   Jason Alba, author of “I’m on LinkedIN now what” 02/2009 Frank Furness, You Tube Plaxo Phone Meeting 03/2009 101 Twitter Slides s.twimg.com/business/twitter101for business.pdf “ Using LinkedIn” Jenny Kahn, May, 2009 Meeting-Joe Ciola, Director Professional Services, Lee Hecht Harrison

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