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What is MLSP: Outdated Marketing vs Attraction Marketing


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What is MLSP....Getting leads is one of the most challenging tasks you will encounter when you are starting out online...

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What is MLSP: Outdated Marketing vs Attraction Marketing

  1. 1. What Is MLSP: Outdated Marketing Vs Attraction MarketingMany online marketers are curious aboutwhat MLSP is as opposed to other onlinemarketing methods. Before you make aneducated decision about how you chooseyour online marketing strategy, lets discussthe basics of attraction marketing vs othermarketing methods.
  2. 2. What is MLSP truths #1 & #2 There are two principles to understand in marketing: 1) people buy what they want and need (or think they need) and 2) people dont want to be sold something. Given these first two truths, getting people to join your primary business will be hard if you dont understand the above mentioned facts. So, many marketers convince themselves that talking to as many people as they can is what its all about. They focus on a numbers game and wonder why they dont really get many people to join what they believe in. What you believe in doesnt matter to people; what they want and need matters, period. If you dont cater to that philosophy, dont be surprised with poor results. Even if you do get a few people to join with those methods, how long to you think they will stick around? Attraction marketing is just that: attracting the type of people to your business by catering to their needs and wants. You dont have to convince (push)--you attract (pull.) Numbers alone isnt the key. Targeting the right prospects to your business is. I dont know about you, but I would rather spend my valuable time attracting serious prospects than wasting time on generic opportunity seekers, wouldnt you?
  3. 3. What is MLSP truth #3 Most people will buy if they like or trust you. If you sense that someone doesnt really care about you, you probably wouldnt buy from them anyway, right? With attraction marketing, you are establishing relationships from the beginning; Attraction Marketing is the use of marketing techniques specifically designed to teach your prospect what you are doing and how a service or product will benefit them before they buy. For example, you would give out a free training or webinar that helps them with something specific in their business (like Facebook marketing techniques), further establishing trust and authority. Outdated marketing methods suggest you chase people down one at a time. Attraction marketing does the opposite. The prospect will come to you instead. Doesnt that sound a whole lot more appealing? Attraction marketing acquires customers after offering them valuable information about the product or service they are providing.
  4. 4. What is MLSP-truth #4 and your bottom lineNow that you understand a little bit more aboutattraction marketing, lets get to the heart of thematter: making money. Network marketers are usuallyshocked or in denial about this final truth.More people want to learn how to market than join yourprogram, period. In other words, you are climbing anuphill battle if you are only pushing your primarybusiness or opportunity Why? You are leaving a lot ofmoney on the table and putting all of your eggs in onebasket.What if your primary business goes under next year?You did all of that hard work for nothing. Think aboutbuilding multiple residual income streams. That way, ifany product or company goes out of business you stillhave other income coming in.
  5. 5. Regardless of whether you are a beginner or professional looking to get your business on the right path, understanding what MLSP is will prepare your online marketing options so you can make an informed decision.Imagine working less than an hour per day to attract10-20 new leads per day... or more. Imagine personallysponsoring 10-15 new team builders per month withoutever pestering your family or friends or makingoutbound cold calls to unmotivated generic businessopportunity seekers. You can finally embrace a provenattraction marketing system literally guaranteed toproduce a result once you have it set up.