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Weight Watchers Social Media Marketing Strategy

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Weight Watchers Social Media Marketing Strategy

  1. 1. The Only Time Expanding is a Good Thing Social Media Marketing Strategy Laura Schmidt ADV 492
  2. 2. What is Weight Watchers? • Weight Watcher’s Goals: • Learn to eat more healthfully • Increase Physical Activity • Learn to create & live in a supportive environment conducive to achieving a healthy weight • Manage the challenges involved in changing behaviors
  3. 3. Better Than the Rest • The PointsPlus System • “96% of Weight Watchers meeting members say they would recommend meetings to a friend.” • Environmentally concious – Lose For Good Campaign • Personalized meal and workout plans for your body type.
  4. 4. Weight Watchers & the Web • www.weightwatchers.com • Food & Recipes • Fitness & Health • Success Stories • Community • Marketplace • Deals
  5. 5. Tweet & the “Like” about Weight Watchers Twitter • @weightwatchers • Offer recipes consistently • Challenges • Holiday Encouragement & healthy recipes Facebook • www.facebook.com/weigh • Over 400,000 facebook members “like” Weight Watchers • More in depth look at goals and success stories
  6. 6. Meet & Greet or Log & Blog? Weight Watchers Meetings • Face-to-face interaction with meeting leader and other weight watchers members • Leaders have lost weight with weight watchers • Direct feedback and encouragement • You don’t have to talk if you don’t want to Online & Blogging • Weight Watchers etools (the internet companion to meetings) • Online members have access to tools, videos and mobile options • A more personal experience • Blogs let you see success stories that you can read any time
  7. 7. Going “Public” • Continue celebrity endorsements great from a PR Standpoint (Jennifer Hudson) • Lose For Good Campaign - Promotion to help stop world hunger & more like it • Keep up-to-date news on progress of company on website
  8. 8. Holidays – Friend or Foe? •Offers healthy recipes during the holiday season. •Offers advice how to get through the holidays so “hunger” doesn’t get the best of you.
  9. 9. Start Right Now It’s too easy not to start right now and sign up. You have multiple outlets to chose from!
  10. 10. Recommendations • Google Adwords • Use Google Analytics to see your progress among competition (Jenny Craig, Medical Weight Loss Clinic, Nutrisystem) • Twitter Analytics • Monitter • Stay constantly up-to-date with public relations news, twitter, facebook and website
  11. 11. Calculating the “Points” • By End of Year: • 400,000 “likes” want to increase to 500,000 • Twitter followers: 25,500 increase to 30,000 • Get top spot when searching weight loss on google

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