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Measuring ROI From Your Social Media Campaigns


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Our Marketing Ninjas, Dave Letts and Mushki Deitsch, will be reviewing social media campaign planning to maximize ROI.

Tune in to learn about:
How To: Run Ads On Your Social Media Accounts
How To: Build A Following On Social Media
Developing A Laser-focused Facebook Strategy For Your Target Audience
Starting The Conversation With Potential Leads On Twitter

Email us if you have any questions:

Published in: Social Media, Business, Technology
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Measuring ROI From Your Social Media Campaigns

  1. 1. Online Marketing Company Find out more about Ajax Union: Follow Us On Twitter: Like On Facebook: Connect On Linkedin: Call Ajax Union: 800-594-0444
  2. 2. Online Webinar Academy Subscribe to our webinar mailing list to be instantly notified about the latest webinar schedules! Find out more about our webinars:
  3. 3. @AjaxUnion #WebinarWednesdays Social Media ROI
  4. 4. Presented By: Mushki Deitsch Agency Manager David Letts Agency Manager @dgletts
  5. 5. The Landscape •67% of online adults use a social networking site. •Young people are the heaviest demographic •Older people are catching up, especially on LinkedIn. •Can you afford to not reach this audience?
  6. 6. The Plan • • • • What is ROI? Choosing a Goal How to Measure Your Goals Breaking it Down o o Twitter o • • Facebook LinkedIn o Google+ Strategy Recap Q+A
  7. 7. ROI = ( Gain from Investment - Cost of Investment ) Costs Ad Budget Salary Analytics Promotion Costs Content Costs • • • • • Cost of Investment Gains Exposure/Branding Traffic Market Intelligence Fan Loyalty Leads • • • • •
  8. 8. Goals Social Networking is a business tool. Use social media to aid in your business goals. Some of your goals may include: ● ● ● ● ● Sales process Leads Brand Awareness Customer Service 2 Way Conversation ● ● ● ● Social Proof Event Promotion Build a fanbase Search Engine Optimization
  9. 9. How to Measure Your Goals
  10. 10. Facebook Marketing “Front Porch Theory” - Perry Marshall When Selling meets Social. People don‟t come to Facebook looking to buy. Don‟t Sell Sell Sell. Edutainment = Entertain + Education
  11. 11. Facebook Continued Facebook Funnel: ● Grow a relevant audience utilizing your existing base + ads. ● Engage your fans with quality content. ● Hard sell to existing/loyal fans. Bonus: ● Host a sweepstakes to grow your email list
  12. 12. Twitter For Your Business Basics • • • • Exposure from an optimized profile Influence customer‟s relationship Engage and track ReTweets, Mentions, DMs, Hashtags etc. Bitly links, link builder
  13. 13. Twitter Continued Advanced (but not recommended)
  14. 14. LinkedIn ● ● ● ● ● ● Profile and Business Page Industry Expert Establish connections Publish Updates InMail Groups
  15. 15. Search Engine Benefts -> Instant Indexing and „Do-follow‟ linking
  16. 16. Social ROI Recap • Identify your Investment - money, resources, etc. • Identify your Return - branding, leads, emails, etc. • Track your Return/Goals - Google Analytics, Klout,, social networks • Invest back into what‟s working - keep growing!
  17. 17. SPECIAL BONUS!
  18. 18. Digital Marketing Panel TOMORROW! Register for this workshop by signing up at : The first three people to register with code webinar100 will get a free ticket! Or email :
  19. 19. Questions & (hopefully) Answers! Type your questions into the chatbox and our experts will help answer them!
  20. 20. Need Help With Social Media? Find out more about Ajax Union: Or call us today: 718-569-1020