Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Lik...
Summer Webinar Academy
Find out more about our webinars: ww.ajaxunion.com/webinar
Subscribe to our
webinar mailing list to...
Joe Apfelbaum – Online Marketing
Follow Joe on Twitter:
@joeapfelbaum
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Co...
B2B Marketing Statistics
•Spending on content marketing, video marketing, and social media will increase by
15.1% in 2013 ...
B2B Marketing Statistics
Today We Will Discuss…
1. Goals:
How To: Set Your Marketing Goals
2. Research:
How To: Know what your competitors are doin...
Step 1: Plan
Set Goals.
Setting Your Marketing Goals
What Are Your Marketing Goals?
Write them down!
• More leads? Sales?
• Branding? Exposure?
• ...
Step 2: Brainstorm
Research.
Research Your Keywords
Which keywords do you want to rank for?
Check out the Keyword Research Tool:
See What You’re Ranking For
Try it out: www.RankZen.com
RankZen helps you see which keywords you’re currently ranking for!
Research Your Competitors
How will you stand out from competitors?
Google some of the keywords that you want to rank for.
...
Step 3: Implement
5 Online
Marketing
Strategies
Online Marketing Gives You More Options
SEO is the process that allows search
engines to understand your website.
Organic results on a search results page
6
Organic Results
Content Marketing
59% of B2B marketers rate blogs as the most
effective content marketing tactic.
Half the companies in th...
Content Marketing
“Marketing Is
Impossible
Without
Great Content.”
• Blogging
• Articles
• Press Releases
• eBooks
• Infog...
Social Media
“Your Competition
Is Social.”
Where are you?
• Facebook
• Twitter
• Linkedin
• Google +
• Pinterest
• Instagr...
Social Media
• In the first six months of promoted
posts, 300,000 businesses used it with 75
percent being repeat customer...
LinkedIn
http://blog.linkedin.com/2013/01/09/linkedin-200-million/
Online Video
“People spend 20
seconds on video.”
YouTube is the second largest Search Engine!
• More than 1 billion unique...
Putting Video on your Website
• Having videos on your
site helps improve your
conversion rate!
• Video Types and
Placement...
Check out GrowTime!
A web series where CEO Joe Apfelbaum talks about
business, marketing, and technology!
www.growtime.tv
Email Marketing
• Build Your List
• Message
• Report
• Optimize
Dissecting an Email Message
What is PR?
PR stands for public relations, and it’s the practice of promoting your company
on and off the web while monit...
Step 4: Measure
Measure Your Results
26
Am I creating
effective content?
How can I improve
site interaction?
What keywords did they use
to get there?
Where are...
Visitors overview
Ajax B2B Analytics Tool:
A More Detailed Analysis
• Easy-to-understand analytics for your websites
• Translates data into ...
Who Came To MY Site?
Let’s Recap
1. Goals:
How To: Set Your Business Goals
2. Research:
How To: Know what your competitors are doing
3. Strateg...
SPECIAL BONUS!
Ajax Union Events!
For more events, visit www.ajaxunion.com/events
Email: events@ajaxunion.com
Learn about
Google AdWords
...
Ajax Union PR United
Win a free PR, apply at http://www.prunited.com/
Ajax Union eBooks
Download a free eBook, visit ww.ajaxunion.com/ebooks
Ajax Products
http://www.kiwiseo.com/
Find out more about Ajax Union: www.ajaxunion.com
Questions?
Comments?
Concerns?
Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOU
Going to Implement TODAY?
Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Lik...
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Ajax Union B2B Marketing Webinar

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Ajax Union CEO Joe teaches you the marketing strategies your business needs to succeed!

Joe Apfelbaum, brings more than thirteen years to the online business, technology and marketing community. Serving as CEO and Co-Founder of Ajax Union, www.ajaxunion.com, he has been featured on Fox Business Network and Fox Business News and was selected by Google as a Certified Google Trainer. Using his humor and candor to address a wide range of topics that cover Online Marketing & Business Development including Search Engine Optimization; SEO, Pay-Per-Click; PPC, Social Media and Web Development, Joe has educated thousands to improve upon their business and online success.

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Ajax Union B2B Marketing Webinar

  1. 1. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  2. 2. Summer Webinar Academy Find out more about our webinars: ww.ajaxunion.com/webinar Subscribe to our webinar mailing list to be instantly notified about the latest webinar schedules!
  3. 3. Joe Apfelbaum – Online Marketing Follow Joe on Twitter: @joeapfelbaum Friend Joe on Facebook: facebook.com/joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
  4. 4. B2B Marketing Statistics •Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion. (Source: eMarketer). •Nine in 10 organizations market with content. (Source: Content Marketing Institute) •According to 37% of marketing managers, the most important way to engage customers is content-led websites. (Source: The CMA) •The use of video content has risen from 52% in 2011 to 70% in 2012. (Source: Content Marketing Institute and Marketing Profs) •Creating original content was seen as the biggest challenge for 69% of content marketers. (Source:Curata)
  5. 5. B2B Marketing Statistics
  6. 6. Today We Will Discuss… 1. Goals: How To: Set Your Marketing Goals 2. Research: How To: Know what your competitors are doing 3. Strategies Five online marketing strategies. Search. Content. Social. Email. Video. Bonus: PR 4. Measure Google analytics. Alerts. B2B Analytics. Recap.
  7. 7. Step 1: Plan Set Goals.
  8. 8. Setting Your Marketing Goals What Are Your Marketing Goals? Write them down! • More leads? Sales? • Branding? Exposure? • Managing your company’s reputation online? Type your goals into the Chat Box!
  9. 9. Step 2: Brainstorm Research.
  10. 10. Research Your Keywords Which keywords do you want to rank for? Check out the Keyword Research Tool:
  11. 11. See What You’re Ranking For Try it out: www.RankZen.com RankZen helps you see which keywords you’re currently ranking for!
  12. 12. Research Your Competitors How will you stand out from competitors? Google some of the keywords that you want to rank for. See who else is showing up in your search results…
  13. 13. Step 3: Implement 5 Online Marketing Strategies
  14. 14. Online Marketing Gives You More Options
  15. 15. SEO is the process that allows search engines to understand your website.
  16. 16. Organic results on a search results page 6 Organic Results
  17. 17. Content Marketing 59% of B2B marketers rate blogs as the most effective content marketing tactic. Half the companies in the U.S. don’t have websites! Does Your Business Have a Content Strategy?
  18. 18. Content Marketing “Marketing Is Impossible Without Great Content.” • Blogging • Articles • Press Releases • eBooks • Infographics • Case studies • How-to guides • Q&A’s Content for your company can be presented in a variety of media, including:
  19. 19. Social Media “Your Competition Is Social.” Where are you? • Facebook • Twitter • Linkedin • Google + • Pinterest • Instagram 87% of B2B content marketers us social media (other than blogs):
  20. 20. Social Media • In the first six months of promoted posts, 300,000 businesses used it with 75 percent being repeat customers • HubSpot ran a campaign on Facebook and saw a 71 percent increase in sales. Does Facebook Work for B2B Marketing? Source: Dan Levy, director of small business at Facebook
  21. 21. LinkedIn http://blog.linkedin.com/2013/01/09/linkedin-200-million/
  22. 22. Online Video “People spend 20 seconds on video.” YouTube is the second largest Search Engine! • More than 1 billion unique users visit YouTube each month • Over 4 billion hours of video are watched each month on YouTube • 72 hours of video are uploaded to YouTube every minute
  23. 23. Putting Video on your Website • Having videos on your site helps improve your conversion rate! • Video Types and Placement: – General company video – perfect for homepage! – Product videos – specific product pages – Fun videos – great for an ‘About Us’ page
  24. 24. Check out GrowTime! A web series where CEO Joe Apfelbaum talks about business, marketing, and technology! www.growtime.tv
  25. 25. Email Marketing • Build Your List • Message • Report • Optimize
  26. 26. Dissecting an Email Message
  27. 27. What is PR? PR stands for public relations, and it’s the practice of promoting your company on and off the web while monitoring and reacting to external buzz as it emerges. What PR can DO for you: • Share news, special deals, promotions • Score press coverage • Boost Search Engine Optimization (SEO) • Improve online reputation • Absorb consumer/client feedback • Stay competitive
  28. 28. Step 4: Measure Measure Your Results
  29. 29. 26 Am I creating effective content? How can I improve site interaction? What keywords did they use to get there? Where are my visitors coming from? Google Analytics Where are visitors abandoning my shopping cart? Why? Providing Answers to Difficult Questions www.google.com/services/smallbusiness
  30. 30. Visitors overview
  31. 31. Ajax B2B Analytics Tool: A More Detailed Analysis • Easy-to-understand analytics for your websites • Translates data into information for ANY level user • Real-time visitor identification and behavior tracking • Lead generation and conversion management • Online campaign tracking and ROI measurement • Customized, presentation-ready reporting • Easily integrated plug-n-play solution
  32. 32. Who Came To MY Site?
  33. 33. Let’s Recap 1. Goals: How To: Set Your Business Goals 2. Research: How To: Know what your competitors are doing 3. Strategies Five online marketing strategies. Search. Content. Social. Email. Video. Bonus: PR 4. Measure Google analytics. Alerts. B2B Analytics. • Recap
  34. 34. SPECIAL BONUS!
  35. 35. Ajax Union Events! For more events, visit www.ajaxunion.com/events Email: events@ajaxunion.com Learn about Google AdWords tomorrow! Free ticket for the first 3 people to register with code webinar100
  36. 36. Ajax Union PR United Win a free PR, apply at http://www.prunited.com/
  37. 37. Ajax Union eBooks Download a free eBook, visit ww.ajaxunion.com/ebooks
  38. 38. Ajax Products http://www.kiwiseo.com/
  39. 39. Find out more about Ajax Union: www.ajaxunion.com Questions? Comments? Concerns?
  40. 40. Thank you! Find out more about Ajax Union: www.ajaxunion.com What Strategies Are YOU Going to Implement TODAY?
  41. 41. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444

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