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Socialand.us Case Study

By
Ella Tran

Design by
Valerie Francisco
JEREMY
EKHO:
From Subway
to the Big
Stage
Meet
Jeremy Ekho
Emerging artist in France
With a solid fanbase
Then came the move to NYC
New City = 0 Fanbase
Jeremy Ekho:
No fanbase…
With
big dreams
He took a
leap of faith
& set forth on his
path
Goals
1. Get into local indie music scene

2. Gain more exposure
3. Build a fanbase
So in comes…
So in comes...
Socialand.us
A Branding Agency
Socialand.us + Jeremy Ekho
Socialand.us + Jeremy Ekho
= 11 NYC concerts
booked in 2 months
But how?
Through Multi-media campaigns
3 Phases
1. Before the show: The Hype

2. During: The Experience
3. After: The Appreciation
1. Before the show:
The Hype
Engaging subway shows
Promotions for
upcoming
(bigger) shows
People film & post online
They begin to CONNECT with him
How do you
generate
more “buzz”?
+Facebook

+ Twitter
+ Instagram
+Facebook

+ Twitter
+ Instagram
To show...
Jam
Sessions
Behind
the Scenes
How about the
day before the show?
Friendly
Reminders!
2. During:
The experience
Encourage
Engagement
3. After:
The Appreciation
Facebook
Thank-yous
Social Media
Engagement
Keep
the

Engagement

Engagement

going!
Consistency+ Connection

= A start of a
beautiful new friendship
= A start of an
emerging
fanbase
The Big Result?
Featured in
the French
press
+ Praise from Talent Buyers
+ More Bookings
+ More Shows
+ Praise from Talent Buyers
+ More Bookings
+ More Shows
As shown here...
Talent
buyer

Interest
+ Praise from Talent Buyers
+ More Bookings
+ More Shows
+ A growing fanbase
What’s next for
Jeremy?
A sponsored
worldwide tour
September 2014
JEREMY
EKHO:
From
Subway to
the Big
Stage
Want more of
Jeremy Ekho?
+jeremyekho.com

+facebook.com/ekho.official
+twitter.com/jeremy_ekho
+ instagram.com/jeremy_ekho
Photo Credits
Slide 1: Flickr/jakecaptive
Slide 4: Flickr/danorbit
Slide 6: Flickr/chrisschoenbohm
Slide 20: Flickr/rosaur...
Socialand.us Case Study

By
Ella Tran

Design by
Valerie Francisco
Jeremy Ekho: From Subway to the Big Stage
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Jeremy Ekho: From Subway to the Big Stage

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Jeremy Ekho: From Subway to the Big Stage

  1. 1. Socialand.us Case Study By Ella Tran Design by Valerie Francisco
  2. 2. JEREMY EKHO: From Subway to the Big Stage
  3. 3. Meet Jeremy Ekho
  4. 4. Emerging artist in France
  5. 5. With a solid fanbase
  6. 6. Then came the move to NYC
  7. 7. New City = 0 Fanbase
  8. 8. Jeremy Ekho: No fanbase…
  9. 9. With big dreams
  10. 10. He took a leap of faith
  11. 11. & set forth on his path
  12. 12. Goals
  13. 13. 1. Get into local indie music scene 2. Gain more exposure 3. Build a fanbase
  14. 14. So in comes…
  15. 15. So in comes... Socialand.us
  16. 16. A Branding Agency
  17. 17. Socialand.us + Jeremy Ekho
  18. 18. Socialand.us + Jeremy Ekho = 11 NYC concerts booked in 2 months
  19. 19. But how?
  20. 20. Through Multi-media campaigns
  21. 21. 3 Phases
  22. 22. 1. Before the show: The Hype 2. During: The Experience 3. After: The Appreciation
  23. 23. 1. Before the show: The Hype
  24. 24. Engaging subway shows
  25. 25. Promotions for upcoming (bigger) shows
  26. 26. People film & post online
  27. 27. They begin to CONNECT with him
  28. 28. How do you generate more “buzz”?
  29. 29. +Facebook + Twitter + Instagram
  30. 30. +Facebook + Twitter + Instagram To show...
  31. 31. Jam Sessions
  32. 32. Behind the Scenes
  33. 33. How about the day before the show?
  34. 34. Friendly Reminders!
  35. 35. 2. During: The experience
  36. 36. Encourage Engagement
  37. 37. 3. After: The Appreciation
  38. 38. Facebook Thank-yous
  39. 39. Social Media Engagement
  40. 40. Keep the Engagement Engagement going!
  41. 41. Consistency+ Connection = A start of a beautiful new friendship
  42. 42. = A start of an emerging fanbase
  43. 43. The Big Result?
  44. 44. Featured in the French press
  45. 45. + Praise from Talent Buyers + More Bookings + More Shows
  46. 46. + Praise from Talent Buyers + More Bookings + More Shows As shown here...
  47. 47. Talent buyer Interest
  48. 48. + Praise from Talent Buyers + More Bookings + More Shows + A growing fanbase
  49. 49. What’s next for Jeremy?
  50. 50. A sponsored worldwide tour September 2014
  51. 51. JEREMY EKHO: From Subway to the Big Stage
  52. 52. Want more of Jeremy Ekho?
  53. 53. +jeremyekho.com +facebook.com/ekho.official +twitter.com/jeremy_ekho + instagram.com/jeremy_ekho
  54. 54. Photo Credits Slide 1: Flickr/jakecaptive Slide 4: Flickr/danorbit Slide 6: Flickr/chrisschoenbohm Slide 20: Flickr/rosauraochoa Slide 23: Flickr/titoy75 Slide 24: Flickr/il_maca Slide 26: Flickr/marfis75 Slide 27: Flickr/marfis75 Slide 43: Flickr/crsan
  55. 55. Socialand.us Case Study By Ella Tran Design by Valerie Francisco

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