Do it-yourself WordPress Website & SEO Workshop - june 25, 2014
DIY WordPress Website &
Introduction to WordPress
Ella J Designs - Warwick, RI
1. Web hosting and domain names
2. Navigate the WordPress dashboard
3. Configure basic settings
4. Choose a WordPress theme
5. Add and format web or blog pages, content, links and images
6. Add a Menu
7. Add plugins and widgets
8. Keep your site safe and secure
What you need:
● A hosting provider
examples: HostGator, BlueHost, WPEngine and FlyWheel
● A domain name (we use namecheap.com)
*Most hosting providers have a one-click install of WP so you don’t have to worry about doing it
1. Download the latest version of WordPress from WordPress.org
2. Create a database on your server
3. Configure the wp-config.php file with your database info
4. Copy the WordPress files to your server
5. Go to http://yourdomain.com/wp-admin/install.php and fill out the site
6. Click Install and you’re ready to go.
A True DIY
After you log in to your new site you’ll be taken to the Dashboard.
This is your control center.
Configure Basic Settings
Change the Tagline.
Change the Timezone.
Change the name of
the default post
select that here...
This depends on
your theme and the
Make sure this is
Discussion & Media Settings
Depends on the purpose of your site.
It’s ok to go with the default values.
And now, the biggie...
Please remember to
I like this one.
Choose a Theme
1. Your website’s purpose.
2. Your brand.
3. Ease of use.
4. Mobile Responsive!
Free v. Premium
There are plenty of wonderful free themes to choose from.
However, if you need support, I would recommend buying a premium theme.
My favorite company is StudioPress but there are many others like
WooThemes and Elegant Themes.
Posts: Categories & Tags
What’s the difference?
Categories are meant to be a broad grouping and tags are more specific.
You do need to categorize your posts, but you don’t need to tag them.
The goal is to always make the site user-friendly.
Drag and Drop!
Keep in mind:
● compatibility with your current version of WP
● does the developer have other plugins?
● is the plugin being updated consistently?
● are the support tickets being answered?
Plugins: My top 10
2. WordPress SEO by Yoast
3. Google Analytics (Yoast)
4. Gravity Forms (Premium) or Contact Form 7 (free)
7. Ultimate Maintenance Mode
9. Floating Social Bar
Safe & Secure
1. Don’t use admin as your username.
2. Have a strong password.
3. Keep WordPress core files and
plugins up to date.
4. Always back up your site!
Ella J Designs
Search Engine Optimization
with Justin Capaldi