Do it-yourself WordPress Website & SEO Workshop - june 25, 2014

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Do it-yourself WordPress Website & SEO Workshop - june 25, 2014

  1. 1. DIY WordPress Website & SEO Workshop Introduction to WordPress Daniella Norwood Ella J Designs - Warwick, RI http://ellajdesigns.com danni@ellajdesigns.com
  2. 2. Agenda 1. Web hosting and domain names 2. Navigate the WordPress dashboard 3. Configure basic settings 4. Choose a WordPress theme 5. Add and format web or blog pages, content, links and images 6. Add a Menu 7. Add plugins and widgets 8. Keep your site safe and secure
  3. 3. Getting Started What you need: ● A hosting provider examples: HostGator, BlueHost, WPEngine and FlyWheel ● A domain name (we use namecheap.com) *Most hosting providers have a one-click install of WP so you don’t have to worry about doing it yourself. But...
  4. 4. 1. Download the latest version of WordPress from WordPress.org 2. Create a database on your server 3. Configure the wp-config.php file with your database info 4. Copy the WordPress files to your server 5. Go to http://yourdomain.com/wp-admin/install.php and fill out the site details. 6. Click Install and you’re ready to go. http://codex.wordpress.org/Installing_WordPress A True DIY
  5. 5. After you log in to your new site you’ll be taken to the Dashboard. This is your control center.
  6. 6. Configure Basic Settings ● General ● Writing ● Reading ● Discussion ● Media ● Permalinks
  7. 7. General Settings Change the Tagline. Change the Timezone.
  8. 8. Writing Settings Change the name of the default post category. Then select that here...
  9. 9. Reading Settings This depends on your theme and the layout. Make sure this is unchecked!
  10. 10. Discussion & Media Settings Depends on the purpose of your site. It’s ok to go with the default values. And now, the biggie...
  11. 11. Permalink Settings Please remember to change this. I like this one.
  12. 12. Now You’re Ready to Party
  13. 13. Choose a Theme Guidelines: 1. Your website’s purpose. 2. Your brand. 3. Ease of use. 4. Mobile Responsive!
  14. 14. Free v. Premium There are plenty of wonderful free themes to choose from. However, if you need support, I would recommend buying a premium theme. My favorite company is StudioPress but there are many others like WooThemes and Elegant Themes.
  15. 15. What’s Next?
  16. 16. Create Content Pages: ● About ● Contact ● Landing page Posts: ● News items ● Recipes ● How to articles
  17. 17. Pages/Posts Click the title or ‘Edit’ to edit the page.
  18. 18. Pages/Posts: Quick Edit
  19. 19. Pages/Posts: Editor Open the page in a separate tab/window. Hit refresh after changes.
  20. 20. Insert images into the page/post. Click “Add Media” Pages/Posts: Add Media
  21. 21. Insert images into the page/post. Upload your file and fill out the information. Don’t forget the attachment settings. Insert Images
  22. 22. Add the Featured Image. Settings: Title, Alt tag Add Featured Image SEO
  23. 23. Add Audio Adding audio is almost the same as adding an image. Upload the file, select the appropriate setting and the file will be embedded:
  24. 24. Add Video Adding video is as simple as adding the link to the Editor: Back end: Front end:
  25. 25. Add SEO SEO
  26. 26. Posts: Categories & Tags What’s the difference? Categories are meant to be a broad grouping and tags are more specific. You do need to categorize your posts, but you don’t need to tag them. The goal is to always make the site user-friendly.
  27. 27. Publish
  28. 28. Create a Menu 1 2 3
  29. 29. Here it is...
  30. 30. Widgets Drag and Drop! Need more functionality?
  31. 31. Plugins Keep in mind: ● compatibility with your current version of WP ● does the developer have other plugins? ● is the plugin being updated consistently? ● are the support tickets being answered?
  32. 32. Plugins: My top 10 1. Akismet 2. WordPress SEO by Yoast 3. Google Analytics (Yoast) 4. Gravity Forms (Premium) or Contact Form 7 (free) 5. BruteProtect 6. Duplicator 7. Ultimate Maintenance Mode 8. Jetpack 9. Floating Social Bar 10. Smush.it
  33. 33. Safe & Secure 1. Don’t use admin as your username. 2. Have a strong password. 3. Keep WordPress core files and plugins up to date. 4. Always back up your site!
  34. 34. Daniella Norwood Ella J Designs Warwick, RI http://ellajdesigns.com danni@ellajdesigns.com Thank you! Questions?
  35. 35. Search Engine Optimization with Justin Capaldi

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