Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Homes by Deltona Presentation

225 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Homes by Deltona Presentation

  1. 1. Social Media Presentation by:
  2. 2. Services <ul><li>Social Media </li></ul><ul><li>Facebook Page & Events </li></ul><ul><li>Twitter Account </li></ul><ul><li>LinkedIn Company Profile </li></ul><ul><li>Places Applications </li></ul><ul><ul><li>Facebook, Google, & Four Square </li></ul></ul><ul><li>Personal or Virtual Training </li></ul><ul><li>Social Media Upkeep </li></ul><ul><li>Blogging </li></ul><ul><li>Other </li></ul><ul><li>You Tube Videos </li></ul><ul><li>QR Codes </li></ul><ul><li>Meta Tag Analysis & Correction </li></ul><ul><li>Advertising: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Craig’s List </li></ul></ul>
  3. 3. Social Media Statistics <ul><li>Over 50% of the population is under 30 years old </li></ul><ul><li>Facebook tops Google for weekly traffic in the U.S. </li></ul><ul><li>Generation Y & Z consider email outdated – some universities stopped distributing email accounts </li></ul><ul><li>2009 US Department of Education revealed that online students perform better </li></ul><ul><li>The fastest growing segment on Facebook is 55-65 year-old females </li></ul><ul><li>If Facebook were a country it would be the world’s 3 largest (behind China & India) </li></ul><ul><li>The 2 nd largest search engine in the world is YouTube </li></ul><ul><li>Social media is the #1 activity on the web </li></ul>
  4. 4. Social Media Statistics <ul><li>25% of search results for the world’s top 20 largest brands are links to user-generated content </li></ul><ul><li>78% of customers trust peer recommendations – only 14% trust advertisements </li></ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul><ul><li>90% of people with TiVo or XFINITY skip adds </li></ul><ul><li>60 million status updates happen on Facebook daily </li></ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation </li></ul><ul><li>Years to reach 50 million users: </li></ul><ul><ul><li>Radio – 38 </li></ul></ul><ul><ul><li>TV – 13 </li></ul></ul><ul><ul><li>Internet – 4 </li></ul></ul><ul><ul><li>iPod – 3 </li></ul></ul><ul><ul><li>Facebook added over 200 million users in less than a year </li></ul></ul>
  5. 5. Benefits of Facebook & Twitter <ul><li>Engages & invites customers to Deltona locations with promotions, contests, events, sales & special offers </li></ul><ul><li>Humanizes the business & builds trust </li></ul><ul><li>Helps Deltona understand who customers are & what they want </li></ul><ul><li>Directly reply to customers’ questions & comments </li></ul><ul><li>Get responses from customers from wall posts </li></ul><ul><li>Gets the Deltona name out so that people can link back to the Facebook page or website </li></ul><ul><li>Review competitors to find out what they’re doing </li></ul><ul><li>Drives traffic to the Deltona website, Blog, or other social media </li></ul>
  6. 6. Benefits of Location Accounts <ul><li>Facebook </li></ul><ul><li>Allows people to “check in” at Deltona locations </li></ul><ul><li>Allows customers’ friends to see they’ve been to a Deltona location </li></ul><ul><li>Example: Provide discounts for customers who show they’ve checked in (advertise this on Facebook & Twitter). </li></ul><ul><li>FourSquare </li></ul><ul><li>Allows people to “check-in” at Deltona locations </li></ul><ul><li>Shows Deltona the number of daily check-ins, recent visitors, frequent visitors, gender breakdown, peak time of day, etc. </li></ul>
  7. 7. Advertising <ul><li>Facebook & Google </li></ul><ul><li>Set a daily limit on how much you will spend </li></ul><ul><li>Target exact demographics </li></ul><ul><li>Target exact locations </li></ul><ul><li>Track your results </li></ul><ul><li>Other Methods </li></ul><ul><li>YouTube Videos </li></ul><ul><li>QR Codes for advertising and promotional materials </li></ul><ul><li>Facebook Events </li></ul><ul><li>Blogging </li></ul><ul><li>Craig’s List </li></ul>
  8. 8. You Tube Videos Some companies use YouTube as a way to get their name in front of the right audience. If someone searched for “Best Places to live in Florida” they could watch a video about it After watching the video they might visit Deltona since they they are already helping them find a place to live on YouTube.
  9. 9. QR Codes <ul><li>QR codes link customers right to the web page that you want them to land on. </li></ul><ul><li>Example: Have a sign telling people to “like” you on Facebook for a percentage-off savings. </li></ul>Example: Ace Hardware Facebook Page
  10. 10. Example Blogs <ul><li>Step-by-Step Blogs: </li></ul><ul><ul><li>“ 6 Easy Steps for Installing a New Garbage Disposal” </li></ul></ul><ul><li>How-to Blogs: </li></ul><ul><ul><li>“ How to Winterize Your Home” </li></ul></ul><ul><li>Product Comparison Blogs: </li></ul><ul><ul><li>“ Homes By Deltona Vs. KB Homes” </li></ul></ul><ul><li>Product Specific Blogs: </li></ul><ul><ul><li>“ Benefits of Whirlpool” </li></ul></ul><ul><li>Informational Blogs: </li></ul><ul><ul><li>“ The Must-Have Tools for Young Homeowners” </li></ul></ul><ul><li>Blog Signatures: </li></ul><ul><ul><li>Can be created to end off blogs to help the web page rank higher in search engines </li></ul></ul>
  11. 11. Key Words
  12. 12. Paid Vs. Organic <ul><li>- The first 3 links in tan are paid, or sponsored links </li></ul><ul><li>- Links with a regular white background are organically matched to your search by Google </li></ul><ul><li>- Blogging and social media can help you rank higher organically </li></ul><ul><li>- If you decide to purchase key words, we can help you find what key words are searched the most </li></ul>
  13. 13. Meta Tags <ul><li>Meta Tags are important in order for your website to function the best with search engines </li></ul><ul><li>We can help you make sure that your meta tags are correct and help you add missing items </li></ul>
  14. 14. Thank You! <ul><li>Thank you for taking the time to review this Social Media Presentation by Jacksonville Social Media Management </li></ul>Ella Fullerton (904) 315-1830 Jacksonville Social Media Management www.JacksonvilleSocialMediaManagement.com [email_address]

×