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Homes by Deltona Presentation


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Homes by Deltona Presentation

  1. 1. Social Media Presentation by:
  2. 2. Services <ul><li>Social Media </li></ul><ul><li>Facebook Page & Events </li></ul><ul><li>Twitter Account </li></ul><ul><li>LinkedIn Company Profile </li></ul><ul><li>Places Applications </li></ul><ul><ul><li>Facebook, Google, & Four Square </li></ul></ul><ul><li>Personal or Virtual Training </li></ul><ul><li>Social Media Upkeep </li></ul><ul><li>Blogging </li></ul><ul><li>Other </li></ul><ul><li>You Tube Videos </li></ul><ul><li>QR Codes </li></ul><ul><li>Meta Tag Analysis & Correction </li></ul><ul><li>Advertising: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Craig’s List </li></ul></ul>
  3. 3. Social Media Statistics <ul><li>Over 50% of the population is under 30 years old </li></ul><ul><li>Facebook tops Google for weekly traffic in the U.S. </li></ul><ul><li>Generation Y & Z consider email outdated – some universities stopped distributing email accounts </li></ul><ul><li>2009 US Department of Education revealed that online students perform better </li></ul><ul><li>The fastest growing segment on Facebook is 55-65 year-old females </li></ul><ul><li>If Facebook were a country it would be the world’s 3 largest (behind China & India) </li></ul><ul><li>The 2 nd largest search engine in the world is YouTube </li></ul><ul><li>Social media is the #1 activity on the web </li></ul>
  4. 4. Social Media Statistics <ul><li>25% of search results for the world’s top 20 largest brands are links to user-generated content </li></ul><ul><li>78% of customers trust peer recommendations – only 14% trust advertisements </li></ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul><ul><li>90% of people with TiVo or XFINITY skip adds </li></ul><ul><li>60 million status updates happen on Facebook daily </li></ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation </li></ul><ul><li>Years to reach 50 million users: </li></ul><ul><ul><li>Radio – 38 </li></ul></ul><ul><ul><li>TV – 13 </li></ul></ul><ul><ul><li>Internet – 4 </li></ul></ul><ul><ul><li>iPod – 3 </li></ul></ul><ul><ul><li>Facebook added over 200 million users in less than a year </li></ul></ul>
  5. 5. Benefits of Facebook & Twitter <ul><li>Engages & invites customers to Deltona locations with promotions, contests, events, sales & special offers </li></ul><ul><li>Humanizes the business & builds trust </li></ul><ul><li>Helps Deltona understand who customers are & what they want </li></ul><ul><li>Directly reply to customers’ questions & comments </li></ul><ul><li>Get responses from customers from wall posts </li></ul><ul><li>Gets the Deltona name out so that people can link back to the Facebook page or website </li></ul><ul><li>Review competitors to find out what they’re doing </li></ul><ul><li>Drives traffic to the Deltona website, Blog, or other social media </li></ul>
  6. 6. Benefits of Location Accounts <ul><li>Facebook </li></ul><ul><li>Allows people to “check in” at Deltona locations </li></ul><ul><li>Allows customers’ friends to see they’ve been to a Deltona location </li></ul><ul><li>Example: Provide discounts for customers who show they’ve checked in (advertise this on Facebook & Twitter). </li></ul><ul><li>FourSquare </li></ul><ul><li>Allows people to “check-in” at Deltona locations </li></ul><ul><li>Shows Deltona the number of daily check-ins, recent visitors, frequent visitors, gender breakdown, peak time of day, etc. </li></ul>
  7. 7. Advertising <ul><li>Facebook & Google </li></ul><ul><li>Set a daily limit on how much you will spend </li></ul><ul><li>Target exact demographics </li></ul><ul><li>Target exact locations </li></ul><ul><li>Track your results </li></ul><ul><li>Other Methods </li></ul><ul><li>YouTube Videos </li></ul><ul><li>QR Codes for advertising and promotional materials </li></ul><ul><li>Facebook Events </li></ul><ul><li>Blogging </li></ul><ul><li>Craig’s List </li></ul>
  8. 8. You Tube Videos Some companies use YouTube as a way to get their name in front of the right audience. If someone searched for “Best Places to live in Florida” they could watch a video about it After watching the video they might visit Deltona since they they are already helping them find a place to live on YouTube.
  9. 9. QR Codes <ul><li>QR codes link customers right to the web page that you want them to land on. </li></ul><ul><li>Example: Have a sign telling people to “like” you on Facebook for a percentage-off savings. </li></ul>Example: Ace Hardware Facebook Page
  10. 10. Example Blogs <ul><li>Step-by-Step Blogs: </li></ul><ul><ul><li>“ 6 Easy Steps for Installing a New Garbage Disposal” </li></ul></ul><ul><li>How-to Blogs: </li></ul><ul><ul><li>“ How to Winterize Your Home” </li></ul></ul><ul><li>Product Comparison Blogs: </li></ul><ul><ul><li>“ Homes By Deltona Vs. KB Homes” </li></ul></ul><ul><li>Product Specific Blogs: </li></ul><ul><ul><li>“ Benefits of Whirlpool” </li></ul></ul><ul><li>Informational Blogs: </li></ul><ul><ul><li>“ The Must-Have Tools for Young Homeowners” </li></ul></ul><ul><li>Blog Signatures: </li></ul><ul><ul><li>Can be created to end off blogs to help the web page rank higher in search engines </li></ul></ul>
  11. 11. Key Words
  12. 12. Paid Vs. Organic <ul><li>- The first 3 links in tan are paid, or sponsored links </li></ul><ul><li>- Links with a regular white background are organically matched to your search by Google </li></ul><ul><li>- Blogging and social media can help you rank higher organically </li></ul><ul><li>- If you decide to purchase key words, we can help you find what key words are searched the most </li></ul>
  13. 13. Meta Tags <ul><li>Meta Tags are important in order for your website to function the best with search engines </li></ul><ul><li>We can help you make sure that your meta tags are correct and help you add missing items </li></ul>
  14. 14. Thank You! <ul><li>Thank you for taking the time to review this Social Media Presentation by Jacksonville Social Media Management </li></ul>Ella Fullerton (904) 315-1830 Jacksonville Social Media Management [email_address]