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Bridging Research and Action - Unite for Sight 2018

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Using human-centered design to craft a program hypothesis statement that enables teams to keep the need, user, and context in mind when designing an innovation. Workshop from Unite for Sight 2018.

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Bridging Research and Action - Unite for Sight 2018

  1. 1. BRIDGING RESEARCH AND ACTION UNITE FOR SIGHT APRIL 2018 WITH EXAMPLES FROM DIAGNOSTICS FOR ALL, DESIGN THAT MATTERS, AND IDEO Photo Courtesy: Design that Matters PLEASE SIT DOWN IN GROUPS BASED ON YOUR PREFERRED CHALLENGE LISTED ON THE TABLE TENT Spark HealthDesign
  2. 2. YOUR CHALLENGE REDUCE DEATH & DISABILITY DUE TO NEWBORN JAUNDICE IN SOUTH & SOUTHEAST ASIA Medical Devices & Diagnostics Family Services & Health Awareness Medical Staff Education Programs Infrastructure (Buildings, Fixtures, Power Systems) Photo Courtesy: East Meets West Foundation Spark HealthDesign
  3. 3. PROGRAM HYPOTHESIS PROGRAM GOALS (ABSTRACT) SOLUTIONS (CONCRETE) PROGRAM HYPOTHESIS Photo Courtesy: East Meets West Foundation Spark HealthDesign
  4. 4. WORKSHOP INTRO > ACTIVITY > SHARE Photo Courtesy: Design that Matters Spark HealthDesign
  5. 5. WORKSHOP INTRO > ACTIVITY > SHARE Photo Courtesy: Design that Matters Spark HealthDesign
  6. 6. Photo Courtesy:IDEO Spark HealthDesign
  7. 7. Human-Centered Design for Positive Health Outcomes Photo CC by SA 4.0 Design that Matters Spark HealthDesign
  8. 8. Photo CC by SA 4.0 Olin and Babson Affordable Design and Entrepreneurship NEWBORN HYPOTHERMIA NEWBORN JAUNDICE DIAGNOSTICS FOR CHRONIC DISEASE DIAGNOSTICS FOR DAIRY FARMING Photo CC by SA 4.0 Diagnostics For All Photo Courtesy Jana CarePhoto Courtesy East Meets West Foundation Spark HealthDesign
  9. 9. HUMAN-CENTERED DESIGN Image Courtesy: Design Kit, IDEO.org Spark HealthDesign
  10. 10. HUMAN-CENTERED DESIGN Image Courtesy: Linnes, Johansen & Kumar, Diagnostic Devices with Microfluidics, Ed. Piraino et al, 2017, ISBN 9781498772938 - CAT# K29532 Spark HealthDesign
  11. 11. HUMAN-CENTERED DESIGN BIG-PICTURE DESIGN VISION • GRANDER THAN A SET OF SPECIFICATIONS OR A TARGET PRODUCT PROFILE; YOUR DESIGN VISION SHOULD PAINT A PICTURE OF THE CONTEXT, WHAT MOTIVATES THE CUSTOMERS, AND THE QUALITIES OF A SUCCESSFUL SOLUTION • MORE GRANULAR THAN COMPANY VISION; IT IS THE VISION FOR YOUR PRODUCT, SERVICE, OR EXPERIENCE • INSPIRATIONAL & EMPOWERING; THE DESIGN VISION GIVES EACH MEMBER OF THE TEAM THE ABILITY TO FLEXIBLY IMAGINE APPROPRIATE SOLUTIONS NUANCED UNDERSTANDING OF CUSTOMER & STAKEHOLDERS • TAKING TIME EARLY TO GET TO KNOW A SMALL NUMBER OF EXTREME & MAINSTREAM POTENTIAL CUSTOMERS IN-DEPTH (10-20) • MEETING YOUR CUSTOMERS IN THE CONTEXT OF USE • UNDERSTANDING WHAT MOTIVATES CUSTOMERS; HINT - IT’S MORE NUANCED THAN WANTING TO BE “HAPPY” Spark HealthDesign
  12. 12. HUMAN-CENTERED DESIGN ITERATIVE STAKEHOLDER FEEDBACK DURING DEVELOPMENT • REVISE YOUR DESIGN VISION AS YOU LEARN • AGILE OR PROTOTYPE: PUTTING IDEAS IN FRONT OF CUSTOMERS AS EARLY AND OFTEN AS POSSIBLE - EVEN IF THEY IDEAS ARE NOT COMPLETE • COLLECT SOME FEEDBACK FROM A SMALL NUMBER OF CUSTOMERS IN-CONTEXT THROUGH IN-DEPTH OBSERVATIONS OF THEIR USE • COLLECT FEEDBACK FROM A LARGER NUMBER OF STAKEHOLDERS THROUGH A TRIAL, REMOTE DATA MONITORING, AND OTHER TECHNIQUES MATERIALS TO CONVEY DESIGN VISION TO TEAM • DEFINED AS ANY ASSETS THAT WILL ENABLE YOUR TEAM TO CREATE A SOLUTION WITH THE INTENDED SOCIAL IMPACT. THIS COULD INCLUDE: • PRODUCT/PROGRAM HYPOTHESIS • IMAGES, STORIES, AND KEY INSIGHTS FROM THE FIELD • DESIGN FRAMEWORKS SUCH AS JOURNEY MAPS AND DESIGN PRINCIPLES Spark HealthDesign
  13. 13. CREATING A HYPOTHESIS IT’S A PROGRAM MISSION STATEMENT DAIRY FARMERS IN KENYA AND EAST AFRICA WITH FEWER THAN 5 COWS - NEED - A <US$3 WHOLE BLOOD PROGESTERONE TEST KIT THAT IS EASY FOR ARTIFICIAL INSEMINATION TECHS TO USE ON THE FARM TO HELP IDENFITY COWS READY FOR ARTIFICIAL INSEMINATION, DECREASING DRY TIME, AND ULTIMATELY INCREASING FARMER INCOME. Spark HealthDesign
  14. 14. + VIABILITY (external) MASSIVE POSITIVE IMPACT CAPABILITY (internal) PROGRAM HYPOTHESIS IT’S ABOUT CAPABILITY AND VIABILITY Photo Courtesy: Design that Matters Spark HealthDesign
  15. 15.  NEED (WHY) PROGRAM HYPOTHESIS IT ALL STARTS WITH A NEED Photo Courtesy: East Meets West Foundation Spark HealthDesign
  16. 16.  USER (WHO) PROGRAM HYPOTHESIS IT’S USER-CENTERED Photo Courtesy: Design that Matters Spark HealthDesign
  17. 17. CONTEXT (WHERE, WHEN, WHAT) PROGRAM HYPOTHESIS IT’S INSPIRED BY THE FIVE W’S Photo Courtesy: Design that Matters Spark HealthDesign
  18. 18. PROGRAM HYPOTHESIS IT LEAVES ROOM FOR CREATIVITY Photo Courtesy: Design that Matters Spark HealthDesign
  19. 19. X X XX X X X X X XX X X X PROGRAM HYPOTHESIS IT DEFINES WHAT’S NOT INCLUDED Photo Courtesy: Design that Matters Spark HealthDesign
  20. 20. PROGRAM HYPOTHESIS IT’S EASY TO UPDATE AS YOU LEARN Photo Courtesy: Design that Matters Spark HealthDesign
  21. 21. YOUR CHALLENGE REDUCE DEATH & DISABILITY DUE TO NEWBORN JAUNDICE IN SOUTH & SOUTHEAST ASIA Medical Devices & Diagnostics Family Services & Health Awareness Medical Staff Education Programs Infrastructure (Buildings, Fixtures, Power Systems) Photo Courtesy: East Meets West Foundation Spark HealthDesign
  22. 22. 10% OF NEWBORNS NEED P.T. Photo Courtesy:Maisels MJ, McDonagh AF. Phototherapy for neonatal jaundice. N Engl J Med 2008;358:920-928 Spark HealthDesign
  23. 23. WORKSHOP Photo Courtesy: CC by SA Masakatsu Ukon, flickr.com INTRO > ACTIVITY > SHARE Spark HealthDesign
  24. 24. ACTIVITY: FIELD VISIT VISUAL NOTE-TAKING Photo Courtesy: Design that Matters Spark HealthDesign
  25. 25. FIELD VISIT Photo Courtesy: Design that Matters “JUST A FEW YEARS AGO, WE DIDN’T EVEN KNOW WHAT JAUNDICE WAS AND WE DIDN’T HAVE ANYTHING TO TREAT IT ANYWAYS.” - NEW MOM’S SISTER VIETNAM: DONG ANH FAMILY Spark HealthDesign
  26. 26. HEADING HOME FROM THE HOSPITAL. FIELD VISIT Photo Courtesy: Design that Matters VIETNAM: NATIONAL OBGYN Spark HealthDesign
  27. 27. Ha n o i Mai Chau District Hospital N a m D in h District Hospital Dai Tu District Hospital 1 2 FIELD VISIT Photo Courtesy: Design that Matters Scenario 2 Da i Tu Distr ict Ho sp ita l V i e t n a m N a t i o n a l Ho sp ita l o f P e d ia tr ics H o m e in Rural V illa g e 30 Miles 1H o u r b y M o t o r b i k e .5 H o u r b y C a r 58 Miles 2 H o u r s b y M o t o r b i k e 1H o u r b y C a r D u e t o la ck o f p r o p e r t o o l s a t t h e d istrict H o s p i t a l level t h e in fa n t is re fe rre d t o a n a tio n a l H o s p i t a l Scenario 1 Ma i C h a u Distr ict Ho sp ita l V i e t n a m N a t i o n a l Ho sp ita l o f P e d ia tr ics H o m e in Rural V illa g e 45 Miles 1.5 H o u r s b y M o t o r b i k e .75 H o u r b y C a r 70 Miles 2.25 H o u r s b y M o t o r b i k e 1.25 H o u r s b y C a r D u e t o la ck o f p r o p e r t o o l s a t t h e d istrict H o s p i t a l level t h e in fa n t is re fe rre d t o a n a tio n a l H o s p i t a l VIETNAM Spark HealthDesign
  28. 28. FIELD VISIT STAYING AT MOM’S HOUSENEAR THE BEST LOCAL HOSPITAL. Photo Courtesy: Design that Matters VIETNAM: MOC CHAU Spark HealthDesign
  29. 29. ACTIVITY: FIELD VISIT WHAT DOES YOUR POST-IT SAY? Photo Courtesy: Design that Matters Spark HealthDesign
  30. 30. ONE OF NINE ROOMS TREATING 150 INFANTS. FIELD VISIT Photo Courtesy: Design that Matters VIETNAM: NATIONAL OBGYN Spark HealthDesign
  31. 31. “WE USED TO USE A PRESSURE COOKER TO STERILIZE OUR EQUIPMENT, BUT IT BROKE. ALL WE HAVE TO USE NOW IS THIS TOASTER OVEN.” -MIDWIFE IN DELIVERY ROOM FIELD VISIT Photo Courtesy: Design that Matters CAMBODIA: TONELBATY HEALTH CENTER Spark HealthDesign
  32. 32. UNIVERSITY STUDYA DUKE FOUND THAT 95% OF ALL DONATED INFANT CARE EQUIPMENT IS BROKEN WITHIN 5 YEARS. FIELD VISIT Photo Courtesy: Design that Matters NEPAL: KATHMANDU Spark HealthDesign
  33. 33. “THERE ARE FREQUENT POWER OUTAGES AVERAGING 30 MINUTES, WITH POWER SURGES WHEN POWER RETURNS. THE TOP REASON OUR EQUIPMENT BREAKS IS DUE TO POWER SURGES.“ FIELD VISIT Photo Courtesy: Design that Matters HAITI: SECONDARY/PROVINCIAL HOSPITAL Spark HealthDesign
  34. 34. “WHAT KIND OF BED WILL THIS DEVICE COME WITH? I GUESS WE COULD PUT IT IN ONE OF OUR CRIBS, BUT THEN WE CAN’T USE THAT CRIB FOR ANYTHING ELSE.“ - CHIEF NURSING OFFICER FIELD VISIT Photo Courtesy: Design that Matters HAITI: NATIONAL HOSPITAL Spark HealthDesign
  35. 35. FIELD VISIT Photo Courtesy: Design that Matters VIETNAM: ST PAUL GENERAL HOSPITAL Spark HealthDesign
  36. 36. “ALL OF THE INFANTS WERE JUST DISCHARGED YESTERDAY.” - NURSE FIELD VISIT Photo Courtesy: Design that Matters VIETNAM: MAI CHAU DISTRICT HOSPITAL Spark HealthDesign
  37. 37. FABELLA IS ONE OF THE FEW(25%) PUBLIC HOSPITALS. THEY CURRENTLY HAVE 6 PHOTOTHERAPY DEVICES TO TREAT A NICU OF 115 INFANTS. FIELD VISIT THE PHILIPPINES: FABELLA NATIONAL HOSPITAL Photo Courtesy: Design that Matters Spark HealthDesign
  38. 38. “WE HAVE ONLY HAD 1 OFFICIAL INFANT WARMER IN 8 YEARS, WHICH HAS NEVER WORKED. WE NOW USE IT AS A BED.” - DOCTOR FIELD VISIT THE PHILIPPINES: FABELLA NATIONAL HOSPITAL Photo Courtesy: Design that Matters Spark HealthDesign
  39. 39. FIELD VISIT VIETNAM: HA NAM DISTRICT HOSPITAL Photo Courtesy: Design that Matters Spark HealthDesign
  40. 40. FIELD VISIT VIETNAM: HA NAM DISTRICT HOSPITAL Photo Courtesy: Design that Matters Spark HealthDesign
  41. 41. FABELLA HAS 4 WARDS FOR MOTHERS. DURING THIS VISIT, 1 WARD HAD 185 MOTHERS. FIELD VISIT THE PHILIPPINES: FABELLA NATIONAL HOSPITAL Photo Courtesy: Design that Matters Spark HealthDesign
  42. 42. “WE COMPLETELY BANNED USE OF FORMULAINOURHOSPITAL. INSTEAD, WE ENCOURAGE ALL MOTHERS TO BREAST FEED AND USE KANGAROO CARE TO KEEP THEIR INFANTS WARM.” -DOCTOR FIELD VISIT THE PHILIPPINES: FABELLA NATIONAL HOSPITAL Photo Courtesy: Design that Matters Spark HealthDesign
  43. 43. THREE MOMS, THREE JAUNDICED INFANTS, SHARING ONE ROOM WITH AN UNUSED OVERHEAD PHOTOTHERAPY. FIELD VISIT Photo Courtesy: Design that Matters VIETNAM: PHU BINH HEALTH CENTER Spark HealthDesign
  44. 44. ACTIVITY: SYNTHESIS CLUSTERING Photo Courtesy: Design that Matters Spark HealthDesign
  45. 45. ACTIVITY: SYNTHESIS VOTING Photo Courtesy: Design that Matters Spark HealthDesign
  46. 46. PROGRAM HYPOTHESIS DTM KINKAJOU MICROFILM PROJECTOR TEACHERS WITH MODERATE LITERACY IN RURAL COMMUNITIES IN MALI WITHOUT ELECTRICITY - NEED - ROBUST, EASY-TO-USE TOOLS TO HELP THEM MORE EFFICIENTLY TEACH READING AND WRITING TO WORKING ADULTS DURING NIGHTTIME CLASSES TO IMPROVE EMPLOYMENT OPPORTUNITIES AND INCREASE INCOME. DFA PROGESTRONE DIAGNOSTIC TEST DAIRY FARMERS IN KENYA AND EAST AFRICA WITH FEWER THAN 5 COWS - NEED - A <US$3 WHOLE BLOOD PROGESTERONE TEST KIT THAT IS EASY FOR ARTIFICIAL INSEMINATION TECHS TO USE ON THE FARM TO HELP IDENFITY COWS READY FOR ARTIFICIAL INSEMINATION, DECREASING DRY TIME, AND ULTIMATELY INCREASING FARMER INCOME. NEED (WHY) CONTEXT (WHERE, WHEN, WHAT)    USER (WHO) Photo Courtesy: Design that Matters Spark HealthDesign
  47. 47. WORKSHOP Photo Courtesy: CC by SA Army Medicine, flickr.com INTRO > ACTIVITY > SHARE Spark HealthDesign
  48. 48.  NEED (WHY) LOW RESOURCE HOSPITALS PROVIDING OVERNIGHT CARE IN SOUTHEAST ASIA THAT WISH TO IMPROVE TREATMENT OUTCOMES AND REDUCE NEWBORN REFERRALS - NEED - AN INTUITIVE, DURABLE TOOL THAT CAN BE PLACED IN THE MOTHER’S ROOM TO PROVIDE INDIVIDUAL NEWBORN PHOTOTHERAPY TO OTHERWISE HEALTHY NEWBORNS WITH JAUNDICE WHILE BUILDING STAFF CONFIDENCE EXAMPLE: FIREFLY Spark HealthDesign
  49. 49. EXAMPLE: FIREFLY OTHERWISE HEALTHY NEWBORNS WITH JAUNDICE Photo Courtesy: Design that Matters Spark HealthDesign
  50. 50.  USER (WHO) LOW RESOURCE HOSPITALS PROVIDING OVERNIGHT CARE IN SOUTHEAST ASIA THAT WISH TO IMPROVE TREATMENT OUTCOMES AND REDUCE NEWBORN REFERRALS - NEED - AN INTUITIVE, DURABLE TOOL THAT CAN BE PLACED IN THE MOTHER’S ROOM TO PROVIDE INDIVIDUAL NEWBORN PHOTOTHERAPY TO OTHERWISE HEALTHY NEWBORNS WITH JAUNDICE WHILE BUILDING STAFF CONFIDENCE EXAMPLE: FIREFLY Spark HealthDesign
  51. 51. EXAMPLE: FIREFLY BUILDING STAFF CONFIDENCE Photo Courtesy: Design that Matters Spark HealthDesign
  52. 52.  CONTEXT (WHERE, WHAT, WHEN) LOW RESOURCE HOSPITALS PROVIDING OVERNIGHT CARE IN SOUTHEAST ASIA THAT WISH TO IMPROVE TREATMENT OUTCOMES AND REDUCE NEWBORN REFERRALS - NEED - AN INTUITIVE, DURABLE TOOL THAT CAN BE PLACED IN THE MOTHER’S ROOM TO PROVIDE INDIVIDUAL NEWBORN PHOTOTHERAPY TO OTHERWISE HEALTHY NEWBORNS WITH JAUNDICE WHILE BUILDING STAFF CONFIDENCE EXAMPLE: FIREFLY Spark HealthDesign
  53. 53. EXAMPLE: FIREFLY IN MOM’S ROOM Photo Courtesy: Design that Matters Spark HealthDesign
  54. 54. FIREFLY PHOTOTHERAPY HAS TREATED OVER 150,000 NEWBORNS WITH JAUNDICE IN 24 DEVELOPING COUNTRIES ACROSS ASIA, AFRICA, AND THE CARIBBEAN. Photo Courtesy: Design that Matters Spark HealthDesign
  55. 55. MTTS DESIGNED AND LAUNCHED A NEW FAMILY OF NEWBORN CARE DEVICES INSPIRED BY FIREFLY’S DESIGN. Photo Courtesy: MTTS Spark HealthDesign
  56. 56. EXAMPLE: DFA 2015 DAIRY FARMERS IN KENYA AND EAST AFRICA WITH FEWER THAN 5 COWS - NEED - A <$0.50 WHOLE BLOOD PROGESTERONE TEST KIT THAT IS EASY FOR FARMERS TO UES ON THE FARM TO IDENTIFY COWS READY FOR ARTIFICIAL INSEMINATION, DECREASING DRY TIME, AND ULTIMATELY INCREASING FARMER INCOME. Photo CC by SA Diagnostics For All Spark HealthDesign
  57. 57. EXAMPLE: DFA 2016 DAIRY FARMERS IN KENYA AND EAST AFRICA WITH FEWER THAN 5 COWS - NEED - A <US$3 WHOLE BLOOD PROGESTERONE TEST KIT THAT IS EASY FOR ARTIFICIAL INSEMINATION TECHS TO USE ON THE FARM TO HELP IDENFITY COWS READY FOR ARTIFICIAL INSEMINATION, DECREASING DRY TIME, AND ULTIMATELY INCREASING FARMER INCOME. Photo CC by SA: Diagnostics For All Spark HealthDesign
  58. 58. EXAMPLE: DTM & ADE DISTRICT -LEVEL HOSPITALS PROVIDING OVERNIGHT CARE IN SOUTHEAST ASIA THAT WISH TO IMPROVE TREATMENT OUTCOMES AND REDUCE NEWBORN REFERRALS - NEED - AN AFFORDABLE, HARD-TO-USE-WRONG TOOL THAT CAN PROVIDE INDIVIDUAL NEWBORN WARMING TO PREVENT HYPOTHERMIA DURING DOUBLE-SIDED PHOTOTHERAPY Photo Courtesy: Olin & Babson College Affordable Design & Entrepreneurship Spark HealthDesign
  59. 59. WE INVITE YOU TO DESIGN FOR A HOPEFUL TOMORROW. THANK YOU! Photo Courtesy: Olin & Babson Colleges Affordable Design & Entrepreneurship Spark Health Design +1 617-997-2478 elizabeth@sparkhealthdesign.com www.sparkhealthdesign.com Spark HealthDesign

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