Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media Increases Business & Presence for SOFTEACH Elizabeth W. Brown www.softeachusa.com [email_address] 800-815-542...
What is SOFTEACH today?  <ul><li>25 year old national computer training firm </li></ul><ul><li>Customized, on site & onlin...
Sampling of SOFTEACH Clients  <ul><li>Abbott Bioresearch Laboratories </li></ul><ul><li>Dr. Reddy’s (Indian company) </li>...
What is Web 2.0?  <ul><li>Web Site </li></ul><ul><li>Blog  </li></ul><ul><li>Constant Contact & similar </li></ul><ul><li>...
SOFTEACH Social Media Plan Major Components   Craig’s List Blog Email List Landing Pages Groups Social/Business Networks P...
Additional Social Media Options <ul><li>Polls  </li></ul><ul><li>Video Sites </li></ul><ul><li>Podcasting </li></ul><ul><l...
Sampling of current SOFTEACH Web 2.0 efforts? <ul><li>Weekly Constant Contact emails  </li></ul><ul><li>2+ Blog postings a...
SOFTEACH Goals <ul><li>Drive traffic to Website forms </li></ul><ul><li>Increase SOFTEACH brand awareness </li></ul><ul><l...
4 C’s of SOFTEACH Social Media <ul><li>Be consistent </li></ul><ul><li>Show creativity </li></ul><ul><li>Give useful conte...
Basic Terms <ul><li>Inorganic leads </li></ul><ul><li>Organic leads </li></ul><ul><li>Outbound marketing </li></ul><ul><li...
Resources <ul><li>The New Rules of Marketing & PR  by David Meerman Scott </li></ul><ul><li>Twitter Power  by Joel Comm </...
Going Forward…………… <ul><li>Develop more SOFTEACH group presence </li></ul><ul><li>Increase frequency of Blog postings  </l...
Upcoming SlideShare
Loading in …5
×

Social Media Plan Basics

295 views

Published on

This presentation was delivered to a group of business owners, newt to social media &amp; eager to develop their own social media plans.

  • Be the first to comment

  • Be the first to like this

Social Media Plan Basics

  1. 1. Social Media Increases Business & Presence for SOFTEACH Elizabeth W. Brown www.softeachusa.com [email_address] 800-815-5424/617-244-0037
  2. 2. What is SOFTEACH today? <ul><li>25 year old national computer training firm </li></ul><ul><li>Customized, on site & online training </li></ul><ul><li>Enduser training </li></ul><ul><li>Technical training </li></ul>
  3. 3. Sampling of SOFTEACH Clients <ul><li>Abbott Bioresearch Laboratories </li></ul><ul><li>Dr. Reddy’s (Indian company) </li></ul><ul><li>Atari </li></ul><ul><li>Nelsonbach (UK company) </li></ul><ul><li>Black & Decker </li></ul>
  4. 4. What is Web 2.0? <ul><li>Web Site </li></ul><ul><li>Blog </li></ul><ul><li>Constant Contact & similar </li></ul><ul><li>Craig’s List </li></ul><ul><li>Social Networks </li></ul>
  5. 5. SOFTEACH Social Media Plan Major Components Craig’s List Blog Email List Landing Pages Groups Social/Business Networks Ping Web Site
  6. 6. Additional Social Media Options <ul><li>Polls </li></ul><ul><li>Video Sites </li></ul><ul><li>Podcasting </li></ul><ul><li>Photo Sites </li></ul><ul><li>Micro Blogging/Texting </li></ul><ul><li>RSS Feeds & more as we speak </li></ul>
  7. 7. Sampling of current SOFTEACH Web 2.0 efforts? <ul><li>Weekly Constant Contact emails </li></ul><ul><li>2+ Blog postings a week </li></ul><ul><li>Group memberships </li></ul><ul><li>Company pages on LinkedIn, Facebook,Twitter </li></ul>
  8. 8. SOFTEACH Goals <ul><li>Drive traffic to Website forms </li></ul><ul><li>Increase SOFTEACH brand awareness </li></ul><ul><li>Position SOFTEACH as thought leader in industry </li></ul>
  9. 9. 4 C’s of SOFTEACH Social Media <ul><li>Be consistent </li></ul><ul><li>Show creativity </li></ul><ul><li>Give useful content </li></ul><ul><li>Make choices </li></ul>
  10. 10. Basic Terms <ul><li>Inorganic leads </li></ul><ul><li>Organic leads </li></ul><ul><li>Outbound marketing </li></ul><ul><li>Inbound marketing </li></ul><ul><li>Thought leader </li></ul>
  11. 11. Resources <ul><li>The New Rules of Marketing & PR by David Meerman Scott </li></ul><ul><li>Twitter Power by Joel Comm </li></ul><ul><li>Good to Great by Jim Collins </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Analytics </li></ul>
  12. 12. Going Forward…………… <ul><li>Develop more SOFTEACH group presence </li></ul><ul><li>Increase frequency of Blog postings </li></ul><ul><li>Continue to integrate all marketing efforts </li></ul><ul><li>Focus on campaigns for fans & followers </li></ul>

×