Projector and stick drive with file Thank you for inviting me today to give some guidelines/tips on LinkedIn. I am delighted to share this information with you. During this time, please write down your questions for later, for the Q&A. If you have questions during the presentation that need to be answered at that time, just raise your hands and that will be fine too. Poll: What do you hope to get out of this presentation? What tips do you have to share with the group?
LinkedIn is 7 years old this month. A person joins LinkedIn every second! We work and live in a transparent world. Information is at our fingertips and LinkedIn is a tool to utilize and manage it.
Q&A – establishes you as a thought leader with answers/questions Status bar – use with consistency to keep you in their thoughts so to speak Offer and give recommendations as well as ask for them Follow companies and people via groups Advanced Search is hugely powerful…..for a reference check,look Web 1.0 – content Web- information and links to more information – search directories (Superpages) . Simple websites for users Web 2.0 – social Web i.e. Wikipedia, Facebook, online banking, blog sites (new content ordered chronologically, opinion/insight i.e. Andrea Goldman), podcasts, etc;gave users IT skills to build websites themselves. Web 3.0 - location aware, moment relevant Internet – real time – iphone, real world and web, Twitter, gps, video (skype with cam), multimedia, real world to web i.e.real time social connections i.e. texting, can engage with people all over the world on variety of devices, enriching Web 2.0, data and data connectivity destroys walls – World is Flat…. Get quote p. 195
Eric does 2 nd level search by job title, zipcode and makes appointments via introductions or direct calls. He has had great luck with this. Save search and it will update your list automatically with listings. It is ongoing. Create a prospect list – advanced search again – job title, zipcode, review list and select someone who is ideal and open the profile and look to the right for similar people – Create a 15 keyword list to include in all Status Updates, profile and other places that you enter text for Google to find you Introduce people and you will receive intros too. That is how I grew SOFTEACH – networking daily to help others RSS Feeds – Really Simple Syndication – data comes to you, avoids email, i.e.Netflix RSS sign up
Weekly Constant Contact emails to SOFTEACH database with tips, case studies and other news 2+ Bloggings a week Join Groups and participate in discussions i.e. LinkedIn, Facebook, Twitter Company pages on LinkedIn Facebook, Twitter Goal: Increase database of prospects, followers, fans Results: Increased email lists Developed new business in NC
Good to Great by Jim Collins talks about the Hedgehog – to the outsider, this is news – to the insiders, they are have been working steadily on this to get the result – quote ? Creativity – campaigns utlizing SM components Useful content – Google scours for Blogs and new content on web sites Choices – Draw up plan of initiatives, that you have time to complete Consistency - religiously Some Guidelines – 5+ Blogs/week Tweet once a day LinkedIn – once a week Facebook – once a week Twitter Power – Joel Comm focused on one SM tool to achieve his goals Collaboration, interaction, conversation
Inorganic Lead – Google Adsense Organic leads – overall plan Outbound marketing – telemarketing Inbound marketing – social media Thought Leader This presentation will be on LinkedIn. Impact: New company jobs: SM Specialists on staff Reporters – no pitch letters or Press Releases; they go to you instead of us going to them via Blogs Everyone is a publisher Real time – immediate Guidelines: Find 15 keywords for your company 2-3 on every web site page, blog, postings Keep one main service per page on the web site
Seven Thirty Club LinkedIn Presentation
LinkedIn Opportunities Elizabeth W. Brown www.softeachusa.com [email_address] 800-815-5424/617-244-0037
What is LinkedIn?!?!?!? <ul><li>65+ million professional users </li></ul><ul><li>Huge resource of potential customers </li></ul><ul><li>Huge resource of employees </li></ul><ul><li>Huge resource of information </li></ul>
How best to utilize LinkedIn to achieve business goals? <ul><li>Create strategies/tactics, utilizing LinkedIn options to achieve business goals </li></ul>
What are some of the options? <ul><li>Questions and Answers </li></ul><ul><li>Status bar </li></ul><ul><li>Recommendations </li></ul><ul><li>Follow companies, people </li></ul><ul><li>Advanced Search </li></ul>
What are sample strategies? <ul><li>Set appointments with 2 nd level contacts (Eric’s technique) </li></ul><ul><li>Create a prospect list with entire LinkedIn network </li></ul><ul><li>Use keywords in all text to attract Google and other search engines </li></ul><ul><li>Introduce people regularly and ask for introductions </li></ul><ul><li>Help others by offering information regularly in Questions, Answers, Discussions </li></ul>
Sample Daily, Weekly LinkedIn Routines <ul><li>Make 2 introductions/connections a week </li></ul><ul><li>Post in Network Activity 3-5 times a week </li></ul><ul><li>Join and engage in groups </li></ul><ul><li>Solicit/offer recommendations </li></ul>
4 C’s of LinkedIn <ul><li>Creativity </li></ul><ul><li>Choices </li></ul><ul><li>Content </li></ul><ul><li>Consistency </li></ul>
Additional Ideas <ul><li>Access LinkedIn via smart phone (m.linkedin.com) </li></ul><ul><li>Download apps i.e. Events, Polls, Box.net, Slideshare </li></ul><ul><li>Periodically test your rank in People search </li></ul><ul><li>Create public profile URL </li></ul>