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Social media tools speech for shanghai worldcom

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Social media tools speech for shanghai worldcom

  1. 1. Finding Social Media Tools that Add Value – Not Just Time<br />Worldcom AGM<br />Shanghai<br />May 19, 2010<br />
  2. 2. New Tools Emerge Every Day <br />
  3. 3. Social Media = Shiny Object Chaos<br />
  4. 4. Tools that I Use Daily:<br />Do more than organize your RSS Feeds, consider following “masters”<br /> Flags key words in blog comments<br /> Archive content, grab client & pitch intelligence<br /> Bundles your friend’s “most shared” Twitter content daily<br /> Identifies likely keywords without cost of an SEO<br /> Understand what content gets people excited, compare trends over time<br /> Schedule tweets in advance <br /> Galvanizes clients in presentations<br />
  5. 5. Tools and Networks that I’m currently experimenting with:<br /> Realize that “Sleeping Beauty” is waking up  <br /> Understand impact of location data <br />Assess if your client’s site is ready for mobile use<br />Mine social data from your email address list<br /> Use visual tags get lots of Google love<br />Run searches on topics in forums or discussion boards<br />Track search engine positioning for your site’s critical keywords<br />
  6. 6. Making order out of Chaos: Best Practices for Tool Adoption<br />Understand your context before you begin: Staff needs? Clients? Competitors?<br />Pick 2 tools to experiment with at a time<br />Read “tool master” reviews that give you a sense of pros/cons<br />Use employees to “divide and conquer” analysis<br />Find online buddies who are having fun with the tool<br />Discard tools relatively quickly if you are not finding value<br />Protect clients by waiting to share tools until you are sure they are worth their time<br />
  7. 7. North American Tool Masters<br />PR Perspective:<br />Jason Baer – Convince & Convert<br />Jason Falls – Social Media Explorer<br />Dave Fleet –<br />Brian Solis –<br />SEO Insights<br />Lee Odden – TopRank<br />Danny Sullivan – Search Engine Land<br />Breaking News/Emerging:<br />Mashable<br />Marketing Profs<br />Techcrunch<br />GigaOm<br />
  8. 8.
  9. 9. Questions?<br />Please contact me:<br />Email:<br />Twitter: @elizabethsosnow<br />LinkedIn: Elizabeth Sosnow<br />

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