IMG Worldwide- A new generation of media agency

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IMG Worldwide- A new generation of media agency

  1. 1. IMG Worldwide Elizabeth Kirchmer
  2. 2. Marketing strategy should change with your company
  3. 3. A new generation of media agency. Solution:
  4. 4. Integrate multiple brands: IMG Sports IMG Consulting IMG Models
  5. 5. Link to high profile clients Mischa Barton Kirk Herbstreit Tiger Woods
  6. 6. Search Engine Optimization
  7. 7. Actively utilize social media to attract youthful audience
  8. 8. Results tracked through Google Analytics
  9. 9. Budget and cost allocation Item Cost in $ % of Budget Revamp website/ Integrate brands $500,000 25% SEO/PR $1,300,000 65% Hire team to utilize social media accounts $200,000 10% Total Allocation $2 Million 100%
  10. 10. Implementation timeline Step 4: Social Media Optimization (Ongoing)

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