Facebook advertising


Published on

how, where, terms, why and what to expect

Published in: Education, Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Facebook advertising

  1. 1. Facebook Advertising
  2. 2. Preface / Introduction Eliz's Way to Empower You Table of Contents 1. What is Facebook Advertising 2. Wait, Do You Know How FB Advertising Works? 3. Understanding The Terms Of Facebook Advertising 4. Facebook Marketing: What to Expect Inside Facebook 5. Facebook Marketing: The Perfect Place for Your Online Advertising
  3. 3. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 3 of 9 Facebook Advertising WHAT IS FACEBOOK ADVERTISING People hear a lot new about Facebook each day from its new games, new chat environment, new profile layout and a lot more. All almost all of the 800 million plus people who use this social networking site spend their time using these new stuffs at Facebook. One thing about Facebook though that is not so new is Facebook advertising. And although almost all of its users are participating in this scheme, just a little percent of Facebook fanatics are really into it. Why, you might ask. This is because most of Facebook members cannot grasp the power of Facebook advertising. So what is Facebook advertising that made it so promising to other users? If you have an understanding what advertising is, the answer to this question is so obvious. With 800+ million of people at Facebook today who are actively using the site each day, this means that you are open to a large number of potential clients all over the world. If you have a thriving business and you want to advertise it to boost its revenues, Facebook is the right place to tell people about it. But this is not all about just telling people what you got. This is about telling the right people you can do business with them and how you can be of help. As an entrepreneur, you know that the best way to boost your business income is to advertise it. But it will be a waste of time and resources to advertise blindly. There is a process that marketers do that is called customer profiling. However, there can be
  4. 4. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 4 of 9 a great difference between a hardcore business person and an enthusiastic market person. They can be one and the same but most of the time they are two separate people in a business institution. But if you are just a simple small business owner, you are not yet hardcore entrepreneur and you might be far from being an effective marketer. That is why customer profiling and reaching them out might be a dilemma for you. But this is not the case if you use facebook advertising. Facebook can easily identify the demographics you need from your clients. Facebook can use its profile to search for your ideal clients and post your business ads there. Say for example you are a wedding planner and your potential clients would be female around 20 to 34 years of age around your area who are engage. Facebook can easily recognize this demographic with their age, gender and relationship status profile. With Facebook advertisement, all you need to do is to input your business basics, your potential customer profile and the lot and you are good to go. The only thing left to do now for your business or
  5. 5. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 5 of 9 service offered is to know where to start. Where to start Facebook advertising best? Facebook can guide you how to advertise your business or services using their platform. But since you are here, you can just do the following at Facebook. All it takes are these five simple steps: 1. Define what is your business or service. This is the only way for you to know way you are going to promote. Aside from this important thing, you also need to identify if you are going to promote an application online, your own website or a Page at Facebook. This way, you can create your fanpage or application or website or all of them. When at Facebook, you can then choose how to advertise; whether you are going to have a new ad about your page, site or app. At the site, this will only involve clicking. You can also post something your page at Facebook and have people like your page or your post on your page. 2. After covering all the basic information about what you are promoting and how you plan to do it at Facebook, you can then start profiling your target market. You can think about the type of work they are into, educational attainment, language used and location. You can also target your market by identifying age, gender or relationship status. You can even look up into their interest and likes. If you have a sports store, you can target Facebook members around your area who likes sports like basketball, soccer, badminton and a lot more. These can be identified in their likes and interests in their profile. And because Facebook members are connection of friends and friend of friends with same interest, your target market can easily be reached. 3. You can now visualize your own ads and create something that will call the attention and capture the interest of your target market. As your ad will be displayed in the profile page of your target market, you need to catch their attention with an interesting question or remarks or ad headings or titles. 4. Make sure you can afford this. Fortunately, Facebook allows you to manage your advertising budget. You can choose cost-per-click or cost-per-impression. You can even set how much you can only afford for the day. 5. Facebook Ads Manager will help you monitor your ads performance. Learn about this and use the information to improve and review your advertising schemes at Facebook. And lastly, learn more tips and advice how to utilize Facebook advertising. Your Facebook Ads manager will show you details on how your ads are providing you clients and if you cannot grasp it yet to maximize your profit, you can always see Facebook tips and advices about this. Facebook have a lot
  6. 6. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 6 of 9 of tips and advises for you. You can also search about these stuffs online like forums and blogs. WAIT, DO YOU KNOW HOW FB ADVERTISING WORKS? Social networking sites have become very popular and are being used by all types of people from teenagers to senior citizens.Thesuccess of social networking sites is mainly due to their convenience, and this is especially true with Facebook. Today there are around 100 million people in the US alone who are using Facebook. And if Facebook has the ability to connect millions of people around the globe for socializing, why not make the most of it by advertising your service or product through it? Your advertisement, once posted on Facebook can reach millions of consumers everywhere in the world. This is more economical and advantageous than costly pay-per-click ads being seen elsewhere on the net. One thing you should keep in mind when using Facebook for advertising your products or services is that Facebook users have this particular mindset—they are not willing to leave the page they’re on and go to a less interesting page. So putting up ads that will eventually take them to your own website is not such a good idea. Rather than doing this, focus on developing a Facebook page for your service or product and avoid taking away users from Facebook for something which doesn’t interest them. Another important point to keep in mind when advertising on Facebook is to ensure that you meet the user’s needs. Using images to draw people to read and learn more about your product is one wise idea. Advertisements with more texts and fewer images are not usually appealing to people.So when creating Facebook advertisements, simply write an interesting short tag line linked to an image. Likewise, it is important to update the ad regularly as old ads won’t attract visitors because they offer nothing new and fresh for them to see. Below are some points on how Facebookadvertising works: Choose your target market. Users of Facebook provide comprehensive information about themselves such as their education, work, likes, hobbies and many more. When marketing with Facebook, businesses use this valuable information to target those who will most likely be interested in the product or service they’re offering. Tracking users. Facebook can tell you how many times a user has visited a particular advertisement, but it can’t track what transpires after that visit. Therefore, it will be the company’s responsibility to track if a particular user purchased anything, or just browsed through their ad. Pop ups. Facebook advertisers understand that traditional advertisements often go unnoticed. So they offer ads with an attractive image accompanied by a short, yet interesting text. Usually, you can run around 3-4 ads in the vertical column on the side of a Facebook page. Lewd content. Facebook doesn’t accept harmful ads or those that has lewd content as this isn’t fitting for certain age groups. This is one advertising policy that Facebook strictly adheres to. When advertising with Facebook, it is important to familiarize yourself with the advertising policy of Facebook. Know the strict requirements of Facebook on ad campaigns. Doing this can ensure the success of your business. The more intriguing your ad is, the more likely it will be viewed. It is important to make your ad fun and interesting so that your target market will view it and even share it to other people in their list of friends. As a final point, advertising on Facebook is not the same with advertising on Google. People rely on Google for information, and not for viewing advertisements. Hence, it will be to your benefit to place your ads on Facebook, where users don’t bother spending a few minutes to go through them.
  7. 7. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 7 of 9 UNDERSTANDING THE TERMS OF FACEBOOK ADVERTISING Advertising has its terms and limitations. Each company has its own set to which advertisers should abide. These set of terms are made to protect the website and also the advertisers. Both sides are considered. So, nobody will feel defeated by the other. Facebook has provided you a new space on | which you can advertise your business. Along with it comes the terms of advertising. It is essential for you to understand the benefit and limitations of the terms before you finalize your decision to place your ad in their webpage. Having a good knowledge about your space provider will give you more advantage on how to maximize your ads. It will also avoid future differences and misunderstanding. What are the Terms of Facebook Advertising? Facebook is willing to support your ad by giving you space in their website. You must abide to the rules and regulations provided by Facebook. Since it is their website, you are just tenants. All tenants must abide to the laws of the landlord, right? Also, you will have to strictly follow the prohibitions of the website. Do not use passwords or user data. Another rule says you will not use any data obtained from Facebook. Also, you will provide the Facebook all the names and the data of important persons in your business. It is their right to know whom they are making business relationship with. Note also that you are not allowed to use any data from Facebook even if you own an application in their webpage. Your content must be made by you or come from you, even if someone else made it. Definitely, Facebook won’t do it for you. If ever an audience wants to complain about your ad, you will provide complete and understandable steps on how to make complains about your ads Another important term with Facebook advertising is that you are asked to respond and comply as soon as possible to all requests made by facebook. If Facebook finds out that your business is in partnership of a certain business that Facebook has prohibited to advertise in their website, you ad will be immediately forfeited. Facebook reserves right to audit your ads as well, and if you violate any of the terms laid down by Facebook, you will get banned immediately. One thing to understand also, that facebook does not provide a place where you can get immediate profits. If you are thinking about this, you might want to change your ad location. It will take some time to reach your goal when using Facebook. The establishment of your relationship with your soon-to-be clients is a process of being familiar to getting-to-know-you until you reach such time that you have developed a good business relationship. It is a long term investment. You have to be like one of the audiences’ family or friend as that is what they are excited for whenever they open their page. All the necessary information of the consumers is provided by Facebook engine. You will only just have to pinpoint who you want your target will be. You downsize your audience according to age, sex, location, marital status, interests, workplaces and education which is in the profiles provided by Facebook. Facebook gives great advertising opportunity. Do not confuse it with a direct selling place where you are able to get profits immediately. It is a long term investment which enables you go get acquainted with your buyers-to-be. Facebook is a great place to start business advertising.
  8. 8. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 8 of 9 FACEBOOK MARKETING: WHAT TO EXPECT INSIDE FACEBOOK In the past, Facebook was just a college photo and profile sharing tool that was only available for college students with a .edu email. However, because of its popularity, Facebook is now a worldwide social networking website that is made available to anyone who has a valid email address. This means that wherever you are and whichever school you go to, you will be able to join this very large social networking website as long as you have a valid email address. The latest news in Facebook is it now launched its Spanish translation version of Facebook. This means that more people will be able to join Facebook, particularly Latin-speaking countries. You have to consider the fact that over 60 percent of Facebook users are outside the United States and most people joining Facebook lives in countries where English is not the primary language. Thanks to the Spanish version of Facebook, more people will be able to join this very large social networking website. With more people, it will mean more potential consumers. If you are an internet marketer or you own a small business, you may want to try Facebook as a website that you should
  9. 9. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 9 of 9 FACEBOOK MARKETING: THE PERFECT PLACE FOR YOUR ONLINE ADVERTISING Facebook is a word that has become a part of today's vocabulary. So, just what is it and what can it do for you? Basically, Facebook is a social networking website where you will be able to interact with other people online. Facebook is some sort of small online community where you will be able to make new friends as well as keep in touch with your old friends and your relatives. Facebook today has over 62 million active subscribers and is continuing to grow. For advertisers or internet marketers, this kind of numbers is hard to pass up. With so many people in one place at one time, you will see that this website will definitely be a dream-come-true for internet marketers. If you own a business and you want to expand the amount of customers you get, you have to consider that the internet is the place where you will be able to find more people to buy your products or services. If you are ever planning to market your business on the internet, you might want to try out market on. With over 64 million users, you will see that Facebook is indeed a market that is hard to pass up. In Facebook, you will see that it will already have the numbers. What this means is that it already has the traffic you need. You don’t actually need to generate more traffic as Facebook is now considered to be self sufficient. With millions of people logging in and out every single day and tens of thousands more are subscribing, you can be sure that you will be able to get the traffic you need to market your products and services effectively. Facebook will also be able to provide the marketing tools you need to effectively market your products or services. It has blogs, applications, and it will also allow you to create groups. With these tools, you will be able to attract targeted traffic to your profile page and get them to visit your business website. With the tools in Facebook, you can be sure that you will be able to get the right kind of traffic from it and direct them to your website. To start, you may want to create a complete profile. Then, try adding some applications and add some photos and videos in your profile page. You have to remember that you need to make your profile page interesting in order to attract people. You also need to build a network of friends. If you already have friends that you know who uses Facebook, try adding them and try to browse their network. Also, you may want to try joining groups with a specific interest. For example, if you have a business that sells pet products, you may want to join groups that are into pets. If you have a blog website that discusses a specific topic or topic that is related to the products or services you are selling, you may want to syndicate it on Facebook using RSS. This will enable other
  10. 10. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 10 of members to read your blogs. These are the things that you need to remember about Facebook. As you can see, Facebook will be able to provide you with what you need in order to market effectively on the internet. It has the traffic and tools and all you need to do is use it. Facebook. This website will be able to give you a huge potential in expanding your business. It already has everything and all you need to do is know how to effectively use its tools in order to market your products and services effectively. First, it already has the traffic you need. Facebook has over 62 million active subscribers. With the amount of people logging in and out on a daily basis, you know that this particular website will be able to generate traffic for you. You don’t need to work hard in order to let people know about your website as the traffic is already here at Facebook. With all kinds of people from different backgrounds and lifestyle, you will be able to find your target niche here at Facebook. Another thing that Facebook can give you is the tools. Here, you will be able to upload your videos as well as photos. It will enable you to personalize your Facebook page in order to make it unique and stand out from the rest of the different Facebook pages. It will also let you syndicate your blogs and website through RSS and will let you post on bulletins to announce or advertise your products, services and new events. Facebook has it all. All you need to do is create a profile that will appeal to your target niche and start adding friends and fans. Also, you will be able to join groups in Facebook. It can be groups containing members of your target niche and it can also be groups of internet marketers where you will be able to help each other out advertise your business or your products and services. These are the things that Facebook can provide. As you can see, it will be able to give you a great way to market your products or services. With Facebook, you can be sure that it will be able to provide you with more targeted traffic to your official business website and it will also help you advertise. In fact, the members themselves can advertise your Facebook page for free. So, the next time you want to market your business or your products or services, you might want to try visiting Facebook. Here, marketing is easy, free, and lots of fun.
  11. 11. Facebook Advertising http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 11 of Resource Eliz’s Way to Empower You http://empowernetwork.com/elizenglish