The New PR Machine

497 views

Published on

How does technology change our PR profession.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
497
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The New PR Machine

  1. 2. The new PR machine How we will practice PR profession soon Eliza Rogalski Managing Partner Rogalski Grigoriu Public Relations, Romania
  2. 3. <ul><li>“ I never think about future. It comes </li></ul><ul><li>soon enough” </li></ul><ul><li>Albert Einstein </li></ul>
  3. 4. Today PR means the press machine <ul><li>… PR is to distribute GOOD / SENSATIONAL / GREAT news and information about MY brand to allow it outreach the consumer who will certainly buy it heavily. </li></ul><ul><li>… planning in PR? </li></ul><ul><li>Just identify key people, the problem, the message, the channels and the timing… </li></ul>
  4. 5. <ul><li>1. How much of this model really helps PR profession today? </li></ul><ul><li>2. What has fundamentally changed compared to 90s? </li></ul><ul><li>3. How do we adjust this model to the reality of today and the challenges of tomorrow? </li></ul>What would an Einstein PR person care about
  5. 6. 3 key factors that influenced our job while we were the press machine… <ul><li>Google </li></ul><ul><li>Google </li></ul><ul><li>Google </li></ul><ul><li>This means that you cannot be searched, you cannot be found. </li></ul><ul><li>This means that you don’t have to push the brand towards the consumer, but to pull the consumer toward the brand. </li></ul>
  6. 8. The new decision making process ATL, BTL, PR campaigns, “The evidence” Google Search (google “fingerprint”) Peer to peer Family and friends Myself Priorities Media agenda Public agenda
  7. 9. How google fingerprint emerges? E-zines wikkis blogs News portals forums Company web site Youtube Flicker The nest web 2.0 thing
  8. 10. A new planning model for PR Content What is the brand‘s value proposition now and next? Context Is this value proposition relevant to the public agenda now and next? Contacts How does the brand cultivate its network and how does it emphasize its public appearance? Chaos Could this brand be a chapter in a Greek tragedy?
  9. 11. <ul><li>“ When it comes to the future, there are </li></ul><ul><li>three kinds of people: those who let it </li></ul><ul><li>happen, those who make it happen, and </li></ul><ul><li>those who wonder what happened.” </li></ul><ul><li>John M. Richardson, Jr. </li></ul>

×