Building Your Brand With Video
Elise Ramsay - @eliseramsay
People care about people, not companies.
Video reveals your business = people.
Whiteboard Friday
•

valuable

•

specific

•

genuine
An integrated strategy
Holy thumbnails, Batman
Title Text

Title Text

Title Text

Title Text
Video makes you feel
closer to a brand.
You can do this!
1. Don’t try to go viral.
2. Focus on your audience.
3. Be human.
This is Doggy Dan.
The Online Dog Trainer
1. Don’t try to go
viral.
•

Embrace scrappy
production

•

Make your video matter
to the right people

•

Get specific
Pool Supply World
2. Focus on your
audience.
•

Answer FAQ

•

Learn from analytics
Data tells you what they aren’t.
2. Focus on your
audience.
•

Answer FAQ

•

Learn from analytics

•

Do things that don’t
scale
Litmus
3. Be human.
•

Go behind the scenes

•

Share mistakes

•

Show them what you
care about
Video is more than ads.
Video is more than #viral.
It’s about building trust.
Show, don’t tell.
Make personality a byproduct of value.
Be local.
Or be local in spirit.
wistia.com/learning

wistia.com/searchfest
It’s ok if you mess up.
Learn from data!
Hit me up:
@eliseramsay
elise@wistia.com

Ok, bye!
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Building Your Brand With Video

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Video marketing is about a lot more than just ads or viral content. It's about building trust and relationships with your core audience, and finding the RIGHT people for your business. Learn how to kick ass at this from 3 unsung heroes of the video marketing world. Click each thumbnail to view the video!

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Building Your Brand With Video

  1. 1. Building Your Brand With Video Elise Ramsay - @eliseramsay
  2. 2. People care about people, not companies.
  3. 3. Video reveals your business = people.
  4. 4. Whiteboard Friday
  5. 5. • valuable • specific • genuine
  6. 6. An integrated strategy
  7. 7. Holy thumbnails, Batman Title Text Title Text Title Text Title Text
  8. 8. Video makes you feel closer to a brand.
  9. 9. You can do this! 1. Don’t try to go viral. 2. Focus on your audience. 3. Be human.
  10. 10. This is Doggy Dan.
  11. 11. The Online Dog Trainer
  12. 12. 1. Don’t try to go viral. • Embrace scrappy production • Make your video matter to the right people • Get specific
  13. 13. Pool Supply World
  14. 14. 2. Focus on your audience. • Answer FAQ • Learn from analytics
  15. 15. Data tells you what they aren’t.
  16. 16. 2. Focus on your audience. • Answer FAQ • Learn from analytics • Do things that don’t scale
  17. 17. Litmus
  18. 18. 3. Be human. • Go behind the scenes • Share mistakes • Show them what you care about
  19. 19. Video is more than ads. Video is more than #viral.
  20. 20. It’s about building trust.
  21. 21. Show, don’t tell.
  22. 22. Make personality a byproduct of value.
  23. 23. Be local.
  24. 24. Or be local in spirit.
  25. 25. wistia.com/learning wistia.com/searchfest
  26. 26. It’s ok if you mess up.
  27. 27. Learn from data!
  28. 28. Hit me up: @eliseramsay elise@wistia.com Ok, bye!

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