Tahir Fayyaz
Senior Consultant
@TFayyaz
Expanding Google Analytics
with the APIs
Friday, 25 July 14
The Team
49 data, analytics and marketing technology
specialists based in Madrid, Barcelona &
London
Friday, 25 July 14
Leadership Team
Robert Jackson
Co-founder & Head Of DBi UK
Hailing from an agency background,
Rob has 10 years experience ...
DBi and Google are both on a
mission to make your business
Data-Driven
Friday, 25 July 14
How DBi Are Taking Clients Forward with The Google Stack
Classic
Google
Analytics
Where Most
Companies Are
Right Now.
The ...
How DBi Are Taking Clients Forward with The Google Stack
Universal
Analytics
Classic
Google
Analytics
Where Most
Companies...
How DBi Are Taking Clients Forward with The Google Stack
Universal
Analytics
Classic
Google
Analytics
Universal
Analytics
...
What DBi Have Been
Working On
Friday, 25 July 14
Enhanced Ecommerce - Understand The Full Checkout Flow
Friday, 25 July 14
Enhanced Ecommerce - Remarket Basket Abandonments
Friday, 25 July 14
Track UserID - Understand Cross Device Behaviour
Friday, 25 July 14
Track UserID - Understand Cross Device Behaviour
Friday, 25 July 14
Do More With APIs
APIs Let Your Business Communicate
with the Google Technology Stack.
Customise and Automate.
Friday, 25 ...
75+ Google APIs
Friday, 25 July 14
3 Google Analytics API Categories
Collection Configuration Reporting
Measurement Protocol
API
Data Import API
Filters API
M...
Android Everywhere
Friday, 25 July 14
Android Wear - Future Of Mobile Devices?
Friday, 25 July 14
Android Moto360 + Collection API
Friday, 25 July 14
Android Moto360 + Collection API
Respond to a SMS to
make a purchase
directly from your
smartwatch.
Track these interactio...
Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
Friday, 25 July 14
Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
“Hi Tahir I’m Hungry”
...
SMS Demo - How It Works
Receive Instructions Receive Meal Options Place Your Order
Friday, 25 July 14
SMS Demo - Tracked in Universal Analytics
Friday, 25 July 14
Management API - Data Import
User Id True Value Bets Placed
Collected On Website CRM Data Import Custom Metric
Friday, 25 ...
Collection API
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client id
DC Integration...
Collection API + Data Import API
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client...
Publisher
Collection API + Data Import API = Smarter Remarketing
Multi-Channels Universal Analytics
Website
SMS
App
Notific...
Reporting API - PadiTrack - Funnels for Historic Data
Friday, 25 July 14
Embed API - Build Your Own Interface
Friday, 25 July 14
Embed API - World Cup API + Reporting API
Friday, 25 July 14
Embed API - World Cup API + Reporting API
MeasurePlayground.com
Fill The Brazil World Cup
2014 Stadiums
Would your website...
BigQuery API
Friday, 25 July 14
BigQuery API
Tableau Integration
Create custom dashboards using
Tableau which queries the
BigQuery API directly.
Process l...
Links to visit
Friday, 25 July 14
Links to visit
World Cup API + Embed API - measureplayground.com
Embed API - https://developers.google.com/analytics/devgu...
Tahir Fayyaz
Senior Consultant
@TFayyaz
Thanks For Listening
Friday, 25 July 14
Upcoming SlideShare
Loading in …5
×

Tahir Fayyaz - Expanding Google Analytics Using the API's

681 views

Published on

DBi & Google Event July 2014

Published in: Data & Analytics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Tahir Fayyaz - Expanding Google Analytics Using the API's

  1. 1. Tahir Fayyaz Senior Consultant @TFayyaz Expanding Google Analytics with the APIs Friday, 25 July 14
  2. 2. The Team 49 data, analytics and marketing technology specialists based in Madrid, Barcelona & London Friday, 25 July 14
  3. 3. Leadership Team Robert Jackson Co-founder & Head Of DBi UK Hailing from an agency background, Rob has 10 years experience in helping clients leverage data as a strategic asset. He has worked with clients such as Sky, Tesco, PayPal & Camelot, runs his own industry event and blogs for The Telegraph. @conversion_guru rob-jackson/3/485/997/ Mike Potts Chief Data Officer With 18 years in online business Mike is one of the most experienced professionals in the space. As Havas Media Group’s CDO he is responsible with guiding key client strategies across data and marketing technology. @pottsy71 in/mikejpotts Pere Rovira Managing Director DBi Spain Managing Director at DBI Spain, working for clients such as Peugeot, Zara or Leroy Merlin. Lover of data- driven insights and the small pleasures of life. @pere_rovira in/pere_rovira Friday, 25 July 14
  4. 4. DBi and Google are both on a mission to make your business Data-Driven Friday, 25 July 14
  5. 5. How DBi Are Taking Clients Forward with The Google Stack Classic Google Analytics Where Most Companies Are Right Now. The industry is moving forward Friday, 25 July 14
  6. 6. How DBi Are Taking Clients Forward with The Google Stack Universal Analytics Classic Google Analytics Where Most Companies Are Right Now. The industry is moving forward Must Upgrade By End Of 2014. Do you want to use the new features? Adwords Friday, 25 July 14
  7. 7. How DBi Are Taking Clients Forward with The Google Stack Universal Analytics Classic Google Analytics Universal Analytics Premium Where Most Companies Are Right Now. The industry is moving forward Must Upgrade By End Of 2014. Do you want to use the new features? True data driven business. Unsampled data + other big benefits! BigQuery Double Click Adwords Friday, 25 July 14
  8. 8. What DBi Have Been Working On Friday, 25 July 14
  9. 9. Enhanced Ecommerce - Understand The Full Checkout Flow Friday, 25 July 14
  10. 10. Enhanced Ecommerce - Remarket Basket Abandonments Friday, 25 July 14
  11. 11. Track UserID - Understand Cross Device Behaviour Friday, 25 July 14
  12. 12. Track UserID - Understand Cross Device Behaviour Friday, 25 July 14
  13. 13. Do More With APIs APIs Let Your Business Communicate with the Google Technology Stack. Customise and Automate. Friday, 25 July 14
  14. 14. 75+ Google APIs Friday, 25 July 14
  15. 15. 3 Google Analytics API Categories Collection Configuration Reporting Measurement Protocol API Data Import API Filters API Management API Core Reporting API Real Time API Embed API Friday, 25 July 14
  16. 16. Android Everywhere Friday, 25 July 14
  17. 17. Android Wear - Future Of Mobile Devices? Friday, 25 July 14
  18. 18. Android Moto360 + Collection API Friday, 25 July 14
  19. 19. Android Moto360 + Collection API Respond to a SMS to make a purchase directly from your smartwatch. Track these interactions in Universal Analytics Friday, 25 July 14
  20. 20. Tahir’s SMS Food Delivery Service Send a SMS Follow the instructions 07903 567 891 Enjoy your food! Friday, 25 July 14
  21. 21. Tahir’s SMS Food Delivery Service Send a SMS Follow the instructions 07903 567 891 Enjoy your food! “Hi Tahir I’m Hungry” Friday, 25 July 14
  22. 22. SMS Demo - How It Works Receive Instructions Receive Meal Options Place Your Order Friday, 25 July 14
  23. 23. SMS Demo - Tracked in Universal Analytics Friday, 25 July 14
  24. 24. Management API - Data Import User Id True Value Bets Placed Collected On Website CRM Data Import Custom Metric Friday, 25 July 14
  25. 25. Collection API Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Collect Data From Various Channels Friday, 25 July 14
  26. 26. Collection API + Data Import API Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Collect Data From Various Channels & Import Data From Your CRM Offline CRM client id Friday, 25 July 14
  27. 27. Publisher Collection API + Data Import API = Smarter Remarketing Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Use Universal Analytics segment to power remarketing lists doubleclick remarketing lists Offline CRM client id Friday, 25 July 14
  28. 28. Reporting API - PadiTrack - Funnels for Historic Data Friday, 25 July 14
  29. 29. Embed API - Build Your Own Interface Friday, 25 July 14
  30. 30. Embed API - World Cup API + Reporting API Friday, 25 July 14
  31. 31. Embed API - World Cup API + Reporting API MeasurePlayground.com Fill The Brazil World Cup 2014 Stadiums Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game? Use your Google Analytics data to find out by generating your own unique visualisation. Friday, 25 July 14
  32. 32. BigQuery API Friday, 25 July 14
  33. 33. BigQuery API Tableau Integration Create custom dashboards using Tableau which queries the BigQuery API directly. Process large amounts of data FAST!! Friday, 25 July 14
  34. 34. Links to visit Friday, 25 July 14
  35. 35. Links to visit World Cup API + Embed API - measureplayground.com Embed API - https://developers.google.com/analytics/devguides/reporting/ embed/v1/ Collection API - Measurement Protocol - https://developers.google.com/analytics/ devguides/collection/protocol/v1/ Config API - https://developers.google.com/analytics/devguides/config/ Reporting API - https://developers.google.com/analytics/devguides/collection/ protocol/v1/ Friday, 25 July 14
  36. 36. Tahir Fayyaz Senior Consultant @TFayyaz Thanks For Listening Friday, 25 July 14

×