ElisaDBI - Digital Business Intelligence   Top 5 CRO Tools for Improving Site Performance
A little about me• @conversion_guru• Working in digital for 7  years• Founder of Conversion  Thursday in the UK• Blogger f...
Conversion Conference
Test & implement   Understand why  hypotheses    Find what      Build a business  isn’t working    case for change@convers...
• Underpinning strategy    based on your business    model   • High degree of    customisation   • The right skills to tur...
• Import data from any     internet connected source   • Stich users together     across multiple devices   • Begin to win...
@conversion_guru
WHY!@conversion_guru
• To understand the whys   behind the whats you   need to go further  • Qualitative & quantitative   methods can be joined...
• Cloud based session  recording tool • Captures all interactions  within a browser • Heatmaps, segmentation,  alerts and ...
SHOW ME   DA MONEY
@conversion_guru
@conversion_guru
• Free to download & open   source  • Visualise relationships   between data & networks  • Great for exploring things   th...
@conversion_guru
• Page load times can be     an issue   • Getting IT to implement     what you have done   • Having so many people     inv...
• No JavaScript tagging     required   • Improved page load     speeds   • No ‘flicker’ with     behavioural targeting   •...
@conversion_guru
Thanks!    @conversion_guru   rob@elisa-dbi.co.ukconversionthursday.com/en
Conversion conference rob jackson 2012
Conversion conference rob jackson 2012
Upcoming SlideShare
Loading in …5
×

Conversion conference rob jackson 2012

3,750 views

Published on

Top 5 Conversion Optimisation tools (and what to do with them!)

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,750
On SlideShare
0
From Embeds
0
Number of Embeds
2,411
Actions
Shares
0
Downloads
9
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Not because I’m an omnipotent mega analyst, its because I lived in IndiaDespite having curly hair and left wing views …
  • One of Europe’s largest measurement and optimisation consultancies represented in Barcelona, Madrid London and Manchester. We specialise in providing solutions that allow our clients to benefit from internet technology by leveraging expertise and tools
  • we’re an independent agency so get asked all of the time to help clients choose analytics platformsthere are far ranging factors to consider from industry, to scale, budget to your team
  • jimcarey was a conversion analyst before he got into acting. true story
  • SessionCam can record only specific parts of your websiteSessionCam allows you to intelligently choose which sessions to recordYou don’t have to record everything e.g. you can opt to record a certain percentage of visitors
  • an important part of any analysts job whether they are client or agency sidewithout a compelling business case
  • you showgordongekko a table and he’ll rip your eyballs out & suck your skull
  • 55% of shoppers abandon because of shipping costs (eConsultancy)
  • Conversion conference rob jackson 2012

    1. 1. ElisaDBI - Digital Business Intelligence Top 5 CRO Tools for Improving Site Performance
    2. 2. A little about me• @conversion_guru• Working in digital for 7 years• Founder of Conversion Thursday in the UK• Blogger for the Telegraph• Founder of Elisa DBI in the UK
    3. 3. Conversion Conference
    4. 4. Test & implement Understand why hypotheses Find what Build a business isn’t working case for change@conversion_guru
    5. 5. • Underpinning strategy based on your business model • High degree of customisation • The right skills to turn data into insights & change • (not your SEO team) • Buy in from leadership within the business • Integration with other digital touch-points@conversion_guru
    6. 6. • Import data from any internet connected source • Stich users together across multiple devices • Begin to win back the Unique Visitor metric • Optimisation of ad spend across multiple channels • For our whitepaper email intelligence@elisa- dbi.co.uk@conversion_guru
    7. 7. @conversion_guru
    8. 8. WHY!@conversion_guru
    9. 9. • To understand the whys behind the whats you need to go further • Qualitative & quantitative methods can be joined together • Survey data & custom events are a great way of doing this@conversion_guru
    10. 10. • Cloud based session recording tool • Captures all interactions within a browser • Heatmaps, segmentation, alerts and retargeting all supported • Integration with analytics provides further context@conversion_guru
    11. 11. SHOW ME DA MONEY
    12. 12. @conversion_guru
    13. 13. @conversion_guru
    14. 14. • Free to download & open source • Visualise relationships between data & networks • Great for exploring things that you didn’t know existed@conversion_guru
    15. 15. @conversion_guru
    16. 16. • Page load times can be an issue • Getting IT to implement what you have done • Having so many people involved in the process • The dreaded flicker@conversion_guru
    17. 17. • No JavaScript tagging required • Improved page load speeds • No ‘flicker’ with behavioural targeting • Piggy back on other tools’ cookies to re-target Visitors Web Site • Split path testing • Test within mobile devices@conversion_guru
    18. 18. @conversion_guru
    19. 19. Thanks! @conversion_guru rob@elisa-dbi.co.ukconversionthursday.com/en

    ×