Website Redesign Roadmap | eLink Design

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The eLink Design Website Redesign Roadmap offers marketers and business owners a quick reference of key factors to consider when redesigning a website. It is geared to challenge companies to consider the most important reason for a website redesign: lead generation.

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Website Redesign Roadmap | eLink Design

  1. 1. Website Redesign Roadmap<br />A guide for navigating your next website redesign<br />eLink Design, Inc. <br />A Lexington Web Design Firm<br />
  2. 2. The Pull Is Cool<br />The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000.<br />Push<br />Pull<br />
  3. 3. Very Cool<br />Over the last 10 years, pull marketing has gained ground as an effective marketing method.<br />It’s easier and more cost-effective than push marketing.<br />
  4. 4. Pull = Leverage<br />flickr: M_Shahab<br />
  5. 5. So why do you have a business website?<br />
  6. 6. Wrong Reasons to Redesign<br />Our company has a new look and feel.<br />The current design is getting old.<br />I don’t like the design any more.<br />It’s been a while since we had a redesign.<br />The marketing department wants to.<br />The CEO wants a new look.<br />
  7. 7. Fishing in an empty pond?<br />
  8. 8. Right Reasons to Redesign<br />I want to get found by more prospects.<br />I want to convert more prospects into leads.<br />Branding could be a good reason if it will help to increase prospects and leads.<br />
  9. 9. Your business website is for lead generation.<br />
  10. 10. Which is better?<br />Attractive & Empty<br />Unattractive & Full<br />Flick: Yiie<br />Flick: mckaysavage<br />
  11. 11. How to Redesign a Successful Website<br />
  12. 12. Attract More Prospects<br />Create great content<br />Optimize the content for search (SEO)<br />Promote the content using social media<br />Flickr: aemde<br />
  13. 13. Types of content<br />Blog<br />Video<br />Photos<br />Presentations<br />Podcasts<br />Press Releases<br />eBooks<br />Whitepapers<br />
  14. 14. Convert Visitors to Leads<br />Landing Pages<br />Calls to Action<br />
  15. 15. Analysis - ROI<br />A redesign without measurable improvement is a waste of time and money.<br />You must know your current web statistics before you start.<br />
  16. 16. Step #1<br />Audit your website assets<br />Content<br />Inbound Links<br />Keyword Rankings<br />Conversion Tools<br />Protect these assets during the redesign<br />Wasted assets = wasted time & money<br />
  17. 17. Use Analytics to Identify Assets<br />
  18. 18. Step #2<br />Creating great content is just as important as attractive design<br />Blog<br />Video<br />Photos<br />Presentations<br />Podcasts<br />Press Releases<br />eBooks<br />Whitepapers<br />Flickr: Adikos<br />
  19. 19. Step #3<br />Conversion Testing<br />Landing Pages<br />
  20. 20. Step #4<br />Analyze the results<br />
  21. 21. Bring It All Together<br />Flickr: UggBoy♥UggGirl<br />Flickr: Assembled Chemical Weapons Alternatives<br />
  22. 22. eLink Design<br /> 1. Be Seen 2. Convert 3. Analyze<br />
  23. 23. Contact<br />Phone: 859.422.9165<br />Email: info@elinkdesign.com<br />Web: www.elinkdesign.com<br />A Lexington Web Design Firm<br />

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