Ten Essential Functionsof a Professional WebDevelopment FirmWhat to look for when it’s time to redesignyour current site o...
Ten Essential Functions of a Professional Web Development FirmWhen websites first gained acceptance into the corporate mar...
4. Content Management             A content management system is a web-based interface that allows you to             mana...
8. Support & Maintenance             One of the major challenges in the web development industry revolves             arou...
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Ten Essential Functions of a Professional Web Development Firm | eLink Design

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Ten Essential Functions of a Professional Web Development Firm provides marketers and business owners with 10 main functions to look for when it is time to redesign a current website or to develop a new one. After evaluating potential web development partners, with these functions in mind, you will be able to choose the firm which best fits your needs and budget.

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Ten Essential Functions of a Professional Web Development Firm | eLink Design

  1. 1. Ten Essential Functionsof a Professional WebDevelopment FirmWhat to look for when it’s time to redesignyour current site or to develop a new one. www.elinkdesign.com 859-422-9165 info@elinkdesign.com © 2011 eLink Design, Inc, a Lexington Web Design Firm
  2. 2. Ten Essential Functions of a Professional Web Development FirmWhen websites first gained acceptance into the corporate marketing plan, they were usedmainly for informational purposes. Similar to handing out brochures at trade shows or sendingdirect mail pieces, the brochure website simply provided another tool to pass along informationto customers and this simple approach worked for a while.Today, a robust web presence is vital for generating new business. With the increase in thedemand for websites has come a flood of web development companies. When it‘s time for youto redesign your current site or to develop a new one, this list will help you understand the 10essential functions of a professional web development firm. 1. Web Programming A professional web development firm should utilize industrial-grade database and backend development tools to provide dynamic, updatable websites. While many sites contain the same structure, you may need advanced programming functionality, such as e-commerce capabilities, subscription-based development, SEO web design, social media integration, blog integration or integration with third-party software. Make sure your web development firm can build these advanced applications. 2. Web Design Obtaining a professional and progressive design that will be branded to reflect the integrity and reputability of your company is a result of working with talented designers. An impressive design portfolio and an iterative, yet creative design process will result in a remarkable web presence. 3. Project Management A web development project involves multiple phases, including discovery, design, development, quality assurance, testing, fallout and optimization. A professional web development firm will provide you with a project manager that will help to guide you through the entire process. © 2011 eLink Design, Inc, a Lexington Web Design Firm
  3. 3. 4. Content Management A content management system is a web-based interface that allows you to manage the content on your website. They allow for real time upkeep of site content, yet don’t require you to understand programming. While every management interface is proprietary in one way or another, a professional web development firm must develop projects in a programming language that will be usable for many years.5. Search Engine Optimization The purpose of having a website is for your company and its products to be found by potential customers. There are many places to be found on the web, including search engines and social media sites. To obtain rankings, your site must be built properly. A professional web development firm will follow a specific checklist of factors that help to enhance search engine rankings, such as keyword analysis, code modification, content writing/consulting and link building consulting. It is significant to have a certified SEO analyst on staff.6. Online Video As video continues to rise in popularity on the web, you may need the ability to participate in this growth. A professional web development firm will have the ability to produce high-quality, interactive video that will be usable on the web.7. Hosting A professional web development firm will have the ability to manage the server-side aspects of web development. This is especially relevant to highly complex or SEO oriented websites. © 2011 eLink Design, Inc, a Lexington Web Design Firm
  4. 4. 8. Support & Maintenance One of the major challenges in the web development industry revolves around support and maintenance. Many designers and developers are very talented, but lack the business skills to develop functional customer service and retention plans. A professional web development firm will offer support and updates on an ongoing basis.9. Marketing & Advertising In addition to search engine marketing and social media marketing, it is beneficial to partner with a web developer that has general marketing and advertising knowledge and the ability to offer fully integrated marketing campaigns, including televisions, PR, radio, print, outdoor, events and copywriting services.10. People Lastly, for all of these functions to work in tandem, a web development firm must have a knowledgeable and experienced staff that is enjoyable to work with. Many people are involved, including executives, marketing managers, sales staff, support staff, designers, developers and programmers. Be sure to choose a firm that has the staff to support all of the essential functions mentioned above. When entering into a new web development project, it is important to understand these essential functions and then to find the firm that best fits for your needs and budget. We have been in the web development industry for more than 10 years. From our experience, we have produced our Web Development Checklist to help you find the firm that best fits your needs. To request your free copy, send an email to info@elinkdesign.com or call 859.422.9165. © 2011 eLink Design, Inc, a Lexington Web Design Firm

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