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Smartphone market overview


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Smartphone market overview

  1. 1. ©2011 by EliNext GroupSmartphone Market OverviewThe smartphone market develops very dynamically. It is nosurprise that many analysts pay more and more attention tothis area and invest a lot of time and resources into researchand development of this topic. In our analysis we will use astudy by IDC (International Data Corporation), a marketingresearch group headquartered in USA.According to IDC, a total of 100.9 million phones was sold inthe fourth quarter of 2010.This is more than about 87.2% tothe number of Q4 2009. The IDC analysts publish a list ofthe top suppliers at the smartphone market. These areNokia, Apple, Research in Motion, Samsung and HTC.Let us have a look at every smartphone manufacturerstarting with the biggest market share.1) NokiaThe Finnish feature phone and smartphone manufacturerloses its market share. Although they sold more items in2010 than in 2009, the market share fell from 39% to 33,1%and this is probably due to the fact that the competition atthe smartphone market has become much more acute. Tocompete with the Apples iPhone and Android smartphones
  2. 2. ©2011 by EliNext GroupNokia smartphones engages into a long term partnershipwith Microsoft and its operating system Windows Phone 7,while putting end to Symbian, which is to be supported forno more than another two years.2) AppleThanks to their 86 percent growth, Apple could replaceResearch in Motion and in the 4th quarter of 2010 becomesecond largest smartphone manufacturer. One of thestrongest competitors to the iPhone OS is Android operatingsystem by Google, which is used by a vast variety ofsmartphone manufacturers. In order not to lose its marketshare and gain more of it, Apple developed severalstrategies for market growth and market expansion.According to Bloomberg, Apple is reportedly working on newiPhones that will be cheaper than current iPhones. Thus,Apple wants to compete against cheaper devices withGoogles mobile operating system Android.3) Research In Motion (RIM)As can be seen from the table, the Canadian BlackBerrymaker Research in Motion the – inventor of the smartphone– did quite well in 2010. Despite steadily increasing salesfigures they are gradually overtaken by Apple and in the 4thQuarter of 2010, Apple sold more iPhones than his rival
  3. 3. ©2011 by EliNext GroupBlackBerry.4) Samsung and HTCSamsung and HTC have brilliant results in 2010 in terms ofgrowth rate. This can be explained by the fact that the twomanufacturers use several promising mobile operatingsystems for their smartphones - Android and WindowsPhone 7, Samsung has also bada – a third operating systemin its portfolio. Samsung Galaxy S2 and HTC Desire S, whichwere shown at the Mobile World Congress in Barcelona,clearly indicate Samsung and HTC are not content with thecurrent market situation and competition in the smartphonemarket will always be very severe. In 2011, Samsung plansto increase its market share to 40%. HTC is expected todouble the production capacity of the factory in China. Anew production facility in Taiwan is also planned.A total of 302,6 million phones were sold in 2010 - that is74,4% more than previous year. According to IDC, thegrowth can be explained by the boom of Android and thelaunch of Symbian 3 Windows Phone 7. The IDC expertspredict that the smartphone manufacturers with come upmore and more new services. The focus will be on massmarket, which determines that low to middle end deviceswill dominate the market in the future.
  4. 4. ©2011 by EliNext GroupAs for the development of the smartphone market ingeneral. According to the experts, more and moresmartphones and similar devices will be sold in the years tocome. Conventional feature cellphones are graduallybecoming less popular and important for the market.Contemporary smartphones, which can be rather referred toas mini-computers, will have additional functionality and canbe used as a navigation device (via GPS), an electronicwallet (via NFC), etc. The development of mobileapplications – additional programs for smartphones – is anew and promising market; many app stores are developingin an amazingly fast pace and offer limitless possibilities todevelopers. According to a recent study by Twago, aplatform for the global distribution of services in the area ofdevelopment, design and management service, applicationdevelopers feel high growth potential, which is closelyconnected to the rapid development of the entireSmartphone market.
  5. 5. ©2011 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: officeMarina House, Adelphi QuayWaterford, Republic of IrelandPhone: +353 (51) 347 477Belarus Development Center155b Bogdanovich St.220040 Minsk, BelarusPhone: +375 (17) 237 53 65Vietnam Development Center37A Phan Xich Long St.Ward 3, Phu Nhuan DistrictHo Chi Minh City, VietnamPhone: +84 (8) 3995 6849Suggested citation: EliNext Group.2011. “Smartphone Market Overview”<>