Latest trends in smart tv


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Latest trends in smart tv

  1. 1. ©2012 by EliNext GroupLatest Trends in Smart TV. CouldApple Win?The pace of technological change isaccelerating, and the ritual of updating yourhome TV every 5-8 years is getting obsolete.Smart TVs (or connected TVs) are all the ragethese days. They bring the whole new world ofinstant entertainment.
  2. 2. ©2012 by EliNext GroupSmart TVs are television sets that can retrievecontent from the Internet and offer built-inapplications for streaming music and movies, appsfor social networking, apps for news, weather,sports, games, YouTube and more. In addition tousing apps, one of the most appealing factors fortech-savvy consumers is voice activation technologyto control TV sets.According to DisplaySearch, a leading provider ofreliable information about the display-relatedindustries, connected TVs are forecast to grow toover 123 million shipments in 2014 (at a 30%compound annual growth rate). The market is nowdeveloping beyond mature regions like WesternEurope and Japan. Emerging markets play a majorrole in this growth. With the improvements in thebroadband infrastructure, the adoption of connected
  3. 3. ©2012 by EliNext GroupTVs is a natural next step in TV feature innovation.Eastern Europe is expected to grow from 2.5 millionconnected TVs shipped in 2010 to over 10 million in2014. In addition to that, 33% of flat panel TVs soldin China in 2013 will have the Internet capability.DisplaySearch also forecasts that the connected TVmarket will become fragmented and increase incomplexity. One group of TV sets is supposed tofeature basic video on demand and appeal toconsumers who expect television to remain a passiveexperience. Those who want something moresubstantial will find interesting other TV sets offeringconfigurable apps, sophisticated search andnavigation engines, as well as advanced userinterfaces.The main contemporary connected TV platformsinclude Samsung Smart TV, LG Smart TV, MitsubishiStream TV, Panasonic Viera Connect, Sony Bravia,
  4. 4. ©2012 by EliNext GroupToshiba NetTV, Apple TV, Google TV, TiVo, LibertyGlobal’s Horizon and Yahoo! Connected TV. Samsung,with around 20 million apps downloaded by the endof January 2012, is the segment leader, followed byPanasonic and LG.However, the biggest shake-up in the televisionindustry is going to cause Apple’s much-talked-of TVset. It promises to revolutionize television like oncethe iPad hit the market. Steve Jobs was quoted in hisofficial biography saying that he “finally cracked thecase” of an integrated TV. The new iTV (allegedname) is expected to be completely easy to use,seamlessly synced with other Apple’s devices andwith the iCloud. At the moment Apple with its $99set-top box Apple TV seems to be doing very well,with 2.8 million units sold in 2011.We are constantly hearing rumors related to the
  5. 5. ©2012 by EliNext Groupexpected Apple’s product, its features, price, andrelease date. CLSA Group views Apple TV hardwareas a 2013 event. According to the estimations of ITGIndustry Investment Research, the new iTV set couldincrease the companys market cap by 10%, or $60billion. Apple, already the worlds most valuablecompany, has recently hit the $600 billion level.Analyst Peter Misek from Jefferies, a global securitiesand investment banking group, doesn’t expect thedevice to be called iTV. He suggests the newtelevision could be called “iPanel” which can reflectits potential as a hub for gaming, media and more.The iPanel name also follows the “iP” format of otherAplle’s products, like the iPod, iPhone and the iPad.However, it is just a guess from the analyst. Misekexpects that an Apple television will have a $1,250average selling price.The success of Apple’s products, like the iPod, the
  6. 6. ©2012 by EliNext GroupiPhone, and iPad, are much about the design. TheiTV (let’s take this name) is supposed to havesuperior quality and excellent design. The list ofpossible features includes the following ones:• An aluminum construction;• FaceTime video calling;• Siri-based remote voice control;• 42-inch HD screen;• iOS operating system;• iCloud support;• Control from the iPhone or the iPad;• Access to Netflix, YouTube, Flickr, etc. (same ason the existing Apple TV);• Content sharing and media streaming fromApple’s devices.Obviously, we’ll soon witness the appearance of anew smart TV from Apple that is going to bring newchanges to the TV market. And, yes, Apple may win!
  7. 7. ©2012 by EliNext GroupIndustries and Technology Areas:Industries: mass media, televisionTechnology Areas: Smart TV, connected TV, SmartTV applications, TV application development,software development
  8. 8. ©2012 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: officeMarina House, Adelphi QuayWaterford, Republic of IrelandPhone: +353 (51) 347 477Belarus Development Center155b Bogdanovich St.220040 Minsk, BelarusPhone: +375 (17) 237 53 65Vietnam Development Center37A Phan Xich Long St.Ward 3, Phu Nhuan DistrictHo Chi Minh City, VietnamPhone: +84 (8) 3995 6849Suggested citation: EliNext Group.2012.“Latest Trends in Smart TV. Could Apple Win?”<>