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Patients are also changing. Empowered with new technologies, they are today more engaged and selective with their choices in healthcare services. People actively use the Internet to search for trustworthy information about diseases and treatments as well as healthcare organizations. Thus, around 80% of the US online population looks for health information on the web.
To leverage this phenomenon and help more clients, healthcare providers need to have informative and functionally rich websites. Accordingly, robust and flexible custom content management systems are required for proper organization and administration of large amounts of data, including textual information, images, audio and video content, etc. With a CMS, healthcare organizations can provide employees with rapid access to integrated clinical and business information they need and monitor performance.