©2012 by EliNext GroupAutomotive Industry Wants More Mobile AppsThe car has become not merely a device fortransportation, ...
©2012 by EliNext GroupToday, in the era of digital communication, native mobile apps serveas a common bridge between manuf...
©2012 by EliNext GroupFigure 1: Smartphone OS mixIntegrating the smartphone into cars is a new route to bring themobile In...
©2012 by EliNext Grouptelematics (fusion of telecoms and information technologies invehicles), intelligent cars are suppos...
©2012 by EliNext Group   • Dealer locations;   • Roadside service information;   • Weather and traffic alerts;   • Parking...
©2012 by EliNext GroupApparently, in the near future the most successful car manufacturerswill be those that operate more ...
©2012 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comF...
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Automotive industry wants more mobile apps

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The car has become not merely a device for transportation, but a platform for innovative enhancements that enrich the driving experience. Moreover, availability of advanced IT solutions in automobiles is now playing an increasing role in customers’ purchasing decisions.

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Automotive industry wants more mobile apps

  1. 1. ©2012 by EliNext GroupAutomotive Industry Wants More Mobile AppsThe car has become not merely a device fortransportation, but a platform for innovativeenhancements that enrich the drivingexperience. Moreover, availability of advanced ITsolutions in automobiles is now playing anincreasing role in customers’ purchasingdecisions.
  2. 2. ©2012 by EliNext GroupToday, in the era of digital communication, native mobile apps serveas a common bridge between manufacturers and customers, breathingfresh air into marketing and management strategies. One must admitthat the automotive industry has been quick to embrace this trend.Virtually every megabrand like GM, Ford, Rolls-Royce, Jaguar,BMW, Toyota, Hyundai and others is already on the mobilebandwagon to market their autos.Whether consumers are collecting information on new modelofferings, researching car features and prices, or mapping their way tothe nearby dealership, they are accessing content across a variety ofsmartphones and operating systems:
  3. 3. ©2012 by EliNext GroupFigure 1: Smartphone OS mixIntegrating the smartphone into cars is a new route to bring themobile Internet and infotainment into the in-car environment.According to Juniper Research, the incorporation of the smartphoneinto consumer vehicles will become a standard on new models. It isexpected that by 2016 there will be 92 million Internet-connectedvehicles on the road. Through their embedded connectivity and
  4. 4. ©2012 by EliNext Grouptelematics (fusion of telecoms and information technologies invehicles), intelligent cars are supposed to create revenues of $14.4billion by 2016.Custom mobile apps for iPhones, iPads, Android-based and othermobile devices enable users to engage with rich automotive content.Applications might have the following features: • A searchable owner’s manual; • Media galleries and showrooms with quick access to datasheets and pricing information;
  5. 5. ©2012 by EliNext Group • Dealer locations; • Roadside service information; • Weather and traffic alerts; • Parking assistance; • Navigation directions; • Service reminders; • Engine tuning; • Real-time information about battery capacity, fuel tank contents, oil life and tire pressures; • Fuel consumption calculator; • Door lock indicator; • Climate control system; • Pollution calculator.Mobile apps seem to be a natural “continuation” of modern cars.They help consumers feel more connected to their automobiles,informed and obviously loyal to the car model they drive. Brand-specific mobile applications make vehicles more accessible than everbefore.
  6. 6. ©2012 by EliNext GroupApparently, in the near future the most successful car manufacturerswill be those that operate more like high-technology companies andstrive to make the in-car consumer experience more compelling.Industries and Technology AreasIndustries: automotive industryTechnology Areas: mobile application development, softwaredevelopment, iOS, iPhone, iPad, Android, BlackBerry, WindowsPhone, telematics
  7. 7. ©2012 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: http://www.facebook.com/elinextTwitter: https://twitter.com/elinextDelicious: http://delicious.com/elinextgroup Ireland office Marina House, Adelphi Quay Waterford, Republic of Ireland Phone: +353 (51) 347 477Belarus Development Center Vietnam Development Center155b Bogdanovich St. 37A Phan Xich Long St.220040 Minsk, Belarus Ward 3, Phu Nhuan DistrictPhone: +375 (17) 237 53 65 Ho Chi Minh City, Vietnam Phone: +84 (8) 3995 6849Suggested citation: EliNext Group.2012.“iPhone Apps & Android Apps Play an Increasing Role inEducation”<http://www.elinext.com/iphone-apps-android-apps-play-an-increasing-role-in-education>

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