5 handy tips for marketing of your android app


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5 handy tips for marketing of your android app

  1. 1. ©2012 by EliNext Group5 Handy Tips for Marketing of Your Android AppAndroid apps are now available on Google Play(formerly Android Market), a digitalentertainment hub of the US-based Internetgiant. Google Play is accessible from the web aswell as from the Play Store mobile app onAndroid and Google TV devices. In fact, Google’slong-term goal is to roll out as many differenttypes of content as possible for people aroundthe world.
  2. 2. ©2012 by EliNext GroupWith over 600,000 mobile applications today,Google Play has something for everyone. Androidusers download over 1.5 billion applications andgames from it each month. For software vendorsand indie developers this number of apps mayseem inspiring. In order to realize your idea andget a huge amount of downloads, you have tothoroughly prepare and successfully run awinning marketing strategy. Below are a fewhelpful tips on how to secure a good future foryour Android application.1. Excellent applicationAlthough it may sound commonplace, but thefirst and the most important part of marketing isthe Android app itself. Sadly, but a large numberof apps on the market are DOA. To make yourapp really noticeable, you have to identify itsunique value, target audience and the message.From the technical standpoint, it should betailored in accordance with all the requirements
  3. 3. ©2012 by EliNext Groupand undergo QA testing. It is also critical tochoose a proper name for the app. It should becatchy and convey the essence of your app.Furthermore, a good looking icon and captivatingdesign are equally essential. One shouldremember that consumers will find the appuseful if it is indeed unique and meets theirneeds.2. Choose categoryOn Google Play, mobile apps are divided into 2types: “Games” and “Applications”. At themoment there are 8 categories for Games(Arcade & Action, Brain & Puzzle, Cards &Casino, Casual, Live Wallpaper, Racing, SportsGames, Widgets), and 26 categories forApplications (Books & Reference, Business,Comics, Communication, Education,Entertainment, Finance, Health & Fitness,Libraries & Demo, Lifestyle, Live Wallpaper,Media & Video, Medical, Music & Audio, News &
  4. 4. ©2012 by EliNext GroupMagazines, Personalization, Photography,Productivity, Shopping, Social, Sports, Tools,Transportation, Travel & Local, Weather,Widgets.). Your Android app may fit into morethan one classification. Incorrect sorting cansignificantly reduce the number of downloads. Tomake your app easily discoverable for users, it isvery important to choose the appropriatecategory.3. PricingPrice for your Android app will definitely play asignificant role in the marketing strategy. GooglePlay gives an opportunity to set prices for yourapps in multiple currencies. (This option is nowavailable only for a limited number of locations.)For USD currency, the allowable price range is$0.99 – $200. However, the intense competitionmakes some developers start off at the lowestprice of $0.99, which can make it extremelydifficult to break even. Therefore, do not be
  5. 5. ©2012 by EliNext Groupafraid to charge what the app is worth. Ofcourse, there are people who will never pay asingle penny for your application, while there aremany other people who will be glad to buysomething really great.4. Build buzzCreation of buzz around your Android app is notmerely a "nice-to-have" option, but a vitalnecessity. To promote your app: Leverage the opportunities of social media, i.e. Facebook, Google+, Twitter, LinkedIn, etc. Create a video about your app and upload it on YouTube and other websites. A video with background narration showing some of your Android app’s greatest features in action will be extremely helpful to attract wide audiences. Write effective press releases and post
  6. 6. ©2012 by EliNext Group information about your app on forums and blogs. Posts with good descriptions and attractive screenshots can spike the number of installments, generate discussions around the app and provide you with feedback from people other than your friends. Run ad campaigns, including viral ads.5. Get featuredThe ultimate purpose for marketing of anyAndroid app is to make it appear in the top list.Featured and Editors Choice mobile applicationsare chosen by Google Play editorial team. Thereare several options for getting featured onGoogle Play: Featured: new great apps; Staff Picks: rotating set of outstanding apps; Top Free: the most popular free applications of all time;
  7. 7. ©2012 by EliNext Group Top New Free: popular free applications that are less than 30 days old; Top Paid: prominent paid mobile applications of all time; Top New Paid: prominent paid applications that are less than 30 days old; Top Grossing: apps and games generating the highest revenue (including app purchases and in-app payments); Trending Apps: apps that show incredible growth in installs in the last 24 hours; Editors Choice Apps: the best Android apps of all time hand-picked by Google Play team; Top Developer: a listing of the very best developers on Google Play.Marketing of Android apps should by no meansbe a passive activity. It is erroneous to assumethat if your app is great, it will do the rest of the
  8. 8. ©2012 by EliNext Groupjob itself. In reality every Android applicationdeveloper is trying to stand out in a verycrowded marketplace. The above mentioneduseful tips for Android app marketing will helpyou get the most out of your app.
  9. 9. ©2012 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comCorporate Blog: http://software-topics.comFacebook: http://www.facebook.com/elinextTwitter: https://twitter.com/elinextDelicious: http://delicious.com/elinextgroup Ireland office Marina House, Adelphi Quay Waterford, Republic of Ireland  +353 (51) 347 47 Belarus Development Center Vietnam Development Center 155b Bogdanovich St. 37A Phan Xich Long St. 220040 Minsk, Belarus Ward 3, Phu Nhuan District  +375 (17) 237 53 65 Ho Chi Minh City, Vietnam  +84 (8) 3995 6849Suggested citation: EliNext Group. 2012.“5 Handy Tips forMarketing of Your Android App”<http://www.elinext.com/5-handy-tips-for-marketing-of-your-android-app>
  10. 10. ©2012 by EliNext Group