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Cinema rising project


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Cinema rising project

  1. 1. Cinema Rising
  2. 2. Mission <ul><li>To provide a medium for aspiring short, & feature film directors to come share and promote their recent projects and to get advice and reviews from their peers. </li></ul>
  3. 3. Key Partners <ul><li>Matthew Hunter </li></ul><ul><ul><li>An up and coming film director who currently is studying film at the Columbia University in the Chicago Loop area. </li></ul></ul><ul><ul><li>Matt's key activity will be site development in the artistic view and to gain knowledge from fellow budding film directors. </li></ul></ul><ul><li>Eric Limas </li></ul><ul><ul><li>A economic undergraduate student at DePaul University, who has a passion for films and the business behind it. </li></ul></ul><ul><ul><li>Eric's key activity will be site development in the business aspect and promotional venture, and looking into future prospects of selling ad space. </li></ul></ul>
  4. 4. Value Proposition <ul><li>Market </li></ul><ul><ul><li>The market we are targeting is budding and independent film directors, either currently studying, recently graduated, or just independent. </li></ul></ul><ul><li>Value Experience </li></ul><ul><li>Offering </li></ul><ul><ul><li>We are offering a film community a web-space for them to interact with each other and “spread the word” about their own personal projects. </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>IT'S FREE MARKETING, again customers get a free space to share their creations and notify of related filming events, and eventually sell their own personal merchandise. </li></ul></ul><ul><li>Alternatives and differentiation </li></ul><ul><ul><li>Major alternatives is facebook and youtube, but what makes us different is the fact the we will be a space where independent film directors can go out and promote their videos to a related audience that they don't personally know and get first hand advice from someone relative to themselves. </li></ul></ul><ul><li>Proof </li></ul>
  5. 5. Key Activities <ul><li>Distribution Channels </li></ul><ul><ul><li>In the initial stages we plan on providing college film directors from Chicago-area universities through possibilities of viral marketing and word of mouth promotion </li></ul></ul><ul><li>Customer Relationships </li></ul><ul><ul><li>We hope to build relationships with these directors where they give requests of what they would like to see from the website, so we can continue to evolve and for them to want to attract future users. </li></ul></ul><ul><li>Revenue Streams </li></ul><ul><ul><li>In the Initial Stages revenue streams will out of pocket funding </li></ul></ul><ul><ul><li>If we are able to generate web traffic future possiblities include: advertisement space, personal webstores, and private investments. </li></ul></ul>
  6. 6. Key Resources <ul><li>Required for Value Propositions </li></ul><ul><ul><li>A key resource for our value proposition to be effect will be to be active in not only the film community but the art community as well. So we can spread word of what we want to create. </li></ul></ul><ul><li>Required for Distribution Channels </li></ul><ul><li>Required for Customer Relationships </li></ul><ul><li>Required for Revenue Streams </li></ul>
  7. 7. Target Market <ul><li>Our target market is simple: </li></ul><ul><ul><li>Up and coming & Inspiring film directors, who are in school or funding their own productions. </li></ul></ul><ul><ul><li>Our initial target market that will be a focus during our beta testing will be Chicago area college film students </li></ul></ul>
  8. 8. Customer Relationships <ul><li>What type does the Customer Segment Expect </li></ul><ul><li>Which have we established </li></ul><ul><li>How are they integrated with the rest of our business model </li></ul><ul><li>How costly are they </li></ul>
  9. 9. Channels <ul><li>Through which Channels do our Customer Segments want to be reached </li></ul><ul><li>How are we reaching them now </li></ul><ul><li>How are they integrated </li></ul><ul><li>Which work best </li></ul><ul><li>Which are most cost-efficient </li></ul><ul><li>How do they integrate with customer routines </li></ul>
  10. 10. Customer Segments <ul><li>Whom are we creating value for </li></ul><ul><li>Who are our most important customers </li></ul>
  11. 11. Cost Structure <ul><li>Most important costs </li></ul><ul><li>Most costly Key Resources </li></ul><ul><li>Most costly Key Activities </li></ul>
  12. 12. Revenue Streams <ul><li>What value customers are willing to pay, and what they currently pay </li></ul>
  13. 13. Business Model Pattern <ul><li>Our Venture is a Multi-sided Free Pattern </li></ul><ul><ul><li>What we mean is: </li></ul></ul><ul><ul><ul><li>The site is free to use by the customers </li></ul></ul></ul><ul><ul><ul><li>The desire is to generate enough web traffic to sell advertisement space </li></ul></ul></ul>
  14. 14. Competitive Analysis <ul><li>Direct Competitors </li></ul><ul><li>Indirect Competitors </li></ul><ul><li>Substitute Competitors </li></ul>