Eindhoven Airport - Digital Activities 2014

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Presentation given at the ACI Digital Summit, february 2014 @Schiphol

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Eindhoven Airport - Digital Activities 2014

  1. 1. Eindhoven Airport Eindhoven Airport MARKETINGPLAN 2013 GOING DIGITAL
  2. 2. Mapping the Airport Eindhoven Customer Journey MARKETINGPLAN 2013
  3. 3. Mapping the Customer Journey * Particulier
  4. 4. Mapping the Customer Journey The customer journey can take up to six months or more Passengers are just in the terminal for a few hours Claim other touchpoints
  5. 5. Customer Journey
  6. 6. Customer Journey
  7. 7. Customer Journey
  8. 8. Customer Journey
  9. 9. Google Indoor Streetview
  10. 10. Eindhoven Next… Airport MARKETINGPLAN 2013
  11. 11. + + =
  12. 12. Eindhoven Airport THANK YOU MARKETINGPLAN 2013

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