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Digital Marketing Roadmap

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This Road Map illustrates how a digital marketing strategy, when aligned with an organization's clearly defined objectives, can be integrated within the business development or lead generation framework as a means to 1) extend brand reach 2) effectively distribute thought leadership content 3) improve organic search rankings and 4) pass more qualified leads to sales. Constant measurement is shown as being integral to ROI valuation and campaign effectiveness.

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Digital Marketing Roadmap

  1. 1. DIGITAL BIZ DEV MARKETING OBJECTIVES ROADMAP STRATEGY Your guide to finding the “spot” every time. BRAND CONTENT W.W.W S.E.O R.O.I  Where to start  What to use, and CONVERSION  How to know if it’s working GOAL K.P.I METRICS Presented By: Inwood Hill “Growing More Business. Online.”
  • PaytonMaurer

    Sep. 23, 2019
  • mealihaon

    Oct. 24, 2016
  • MohamedAlmalik1

    Jun. 13, 2016
  • arielldorn

    Jan. 5, 2016
  • sandeep_naharia

    Nov. 8, 2014
  • sandeep_naharia

    Nov. 8, 2014
  • elijmartinez

    Apr. 18, 2010

This Road Map illustrates how a digital marketing strategy, when aligned with an organization's clearly defined objectives, can be integrated within the business development or lead generation framework as a means to 1) extend brand reach 2) effectively distribute thought leadership content 3) improve organic search rankings and 4) pass more qualified leads to sales. Constant measurement is shown as being integral to ROI valuation and campaign effectiveness.

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