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Use Email Automation to Save Time and Communicate More Effectively


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In this session you will learn:

• How to communicate more often and more effectively with volunteers, supporters and partners
• How to promote events and other fundraising activities
• How to build stronger relationships while saving time and energy thanks to automation

Antoine Bonicalzi has been involved in digital marketing since 2009. Occupying key roles in several agencies, he has helped hundreds of small businesses and organizations succeed with digital marketing. Today, as the Marketing Director for Cyberimpact, a Canadian email marketing and marketing automation platform, Antoine has the responsibility of growing its user base across the country. His role involves communicating the secrets of email marketing and marketing automation to Canadian businesses and organizations through articles, training workshops and seminars.

Published in: Marketing
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Use Email Automation to Save Time and Communicate More Effectively

  1. 1. For Not-For-Profit Organizations Effective Email Automation
  2. 2. Hi! My name is Antoine Bonicalzi
  3. 3. Director of marketing at Cyberimpact
  4. 4. Outdoor Sports Enthusiast
  5. 5. Proud to be French Canadian... ...but working on the accent ;)
  6. 6. What is marketing/email automation?
  7. 7. What can YOU do with email automation?
  8. 8. Welcome New Donors
  9. 9. Source:
  10. 10. Nurture Subscribers or Event Attendees Into Donors
  11. 11. Source:
  12. 12. Engage With Lapsed Members/Donors
  13. 13. The Types of Emails You Could Automate
  14. 14. Source: Event invitations
  15. 15. Source: Newsletters
  16. 16. Source: Donation appeals
  17. 17. Source: Thank you emails
  18. 18. Source: Retention emails
  19. 19. How to “include” video in your emails
  20. 20. Wait, but why? Including video in an email can lead to open rate increases of 19% and click-through rate increases upwards of 50 percent! (Campaign Monitor)
  21. 21. Should you embed HTML5 videos in emails?
  22. 22. Should you embed HTML5 videos in emails?
  23. 23. Simply using an image with a link
  24. 24. Adding motion to your email with GIFs Airbnb
  25. 25. Your turn now! Create your own marketing automation scenario!
  26. 26. We’re proud to be working with some amazing organizations!
  27. 27. Got questions?