I want to start with a story-Beer Rep, Makeup Artist, highschool theatre nerd, communications major, traveler, crafter, cocktailer, foodie, event organizer, recruiter, writer, oh yeah, and marketer. These are all things I’ve described myself as over the past 20 or so years. In 2009 I was a marketing consultant, helping small businesses with social media, loyalty campaigns, events, in store activations and digital marketing, when I read a job description on Craigslist and it altered the course of my career, it was Yelp and they were launching in Canada. CM was new, I hadn’t heard about it, yet I had all of the skills they were looking for. Had I been accidently training for this my whole life? And since then, I’ve been spreading the word about Community Management to anyone who will listen.
Guess Who is in the audience: - who is here. With a show if hands- is a cm-is a biz owner-'marketing director- and level of experience- been practicing marketing - in school, 6 mo, 1 year, 3 years, 5+ years
Time + Priority Management : Take time to keep up and tune out. Story: lets be honest. There is a lot of stuff that is left forgotten, not because of disinterest, but because of lack of time. While this isn’t meant to be a lesson in time management and prioritization, my PSA is to stress that those practicioning CMs are managing many different streams, channels, projects and relationships. In order to be effective, we all need to work on our skills in time efficiency, and prioritization. Period. (I could probably share an hour or more on time saving tips… tell us if you want this as a session. I’ll make time to deliver it!).
The importance of 1:1 connectionsIn building: In growth:In established:
Tell the picture story : Pie Day. On Pie day Jeffrey planned a party. We had left over pies. Someone suggested pieing Jeffrey. We quickly turned it into a thing People pied us. The moral: If you want people to do something. Do it first. Want them to keep doing something? Acknowledge, cheer. Example: A misinformed perception about Yelp is that it is mostly negative review. The reality is it’s 80% positive. Why? How’s the possible? People write negaive on line. Not true. We acknolweged and embraced behaviours we anted to see, and
Online builds, time capsules and archives everything online. But where we still create the most solid relationships is by reinforcing them offline. Make the time to get to know your community, strenghten bonds between the networks you’re creating and reinforce relationships. -Case study: Yelp Parties. Why? TO bring the community together. How? Partnering with local businesses. Was it effective? Yes, because it was a meeting place for people who only knew each other online. The more they saw each other, the more they conversed online. The more fun they were having, the more they told their friends. The more we told our friends, the more our friends came and met our other friends. All of the bonds grew stronger and our community flourished even more.
The more ownership individuals feel for your space, the more stronger your community grows. The chances to contribute in a meaningful way to society are what makes them interested in ongoing participation. People want to feel useful. So let them. Plus, community managers can use all the help they can get so let them help you!Story: There was this awesome Yelper named Reena M who I met on Yelp earlier on in my tenure. Over time we continued to build trust and loyalty, and she helped me in ways I’m sure she doesn’t even realize. And all the time, she seemed to really feel like a valued member of the community because she was being asked to help: she helped me organize events, planned her own outings, monitored our talk threads when I was away.
I recognize some funny things about myself. THE WORLD still revolves around firneds telling friends. That’s where the impact is. Make more time to make more friends and the results you wanted will follow. -When there’s competition, I want to win. But the whole project seems to lose when I start focusing on the wrong thing – like vanity stats (facebook likes etc)-Now, when I See myself waneing, I reach out to 1 connection and create a real conversation with them. It’s more meaningful for us both, and usually winds up being more important than had I focused on a campaign to get a like.
If any of the things we talked about you want to go more in depth on, tell us! We want to create content that is applicable for you.
If any of the things we talked about you want to go more in depth on, tell us! We want to create content that is applicable for you. If there’s interest in smaller workshops about any of these topics, I’d be happy to create time for salons!
Tips for Community Managers with Crystal Henrickson
I just want to start with a story….
KID YOU’LL MOVE MOUNTAINS!
time management + prioritization
digital story telling techniques
strategies to strengthen
hosting killer offline events finding + shaping trusted users
metrics that matter CM-troll combat
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If you want to chat...
im [at] crystalhenrickson.com