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Shoni Field – Trends in Digital for 2019


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Net2van's annual #NPtech trends meetup.
Where should nonprofits focus their attention in 2019?

Join us for a fast-paced evening of Ignite-style 5 minute mini-presentations on the trends, tools, and techniques charities should explore to create more impact.


+ Rob Cottingham @robcottingham – Trust as the killer app in the Age of Fake

+ Brady Josephson @bradyjosephson –
fundraising on third party platforms: Facebook donations; Third party processing and Donor Advised Funds (Chimp, Google, Facebook, etc.)

+ Kyle Thom, iATS Payments @iatspayments – Video and chat tools to advance your engagement cycle

+ Shoni Field @shonifield – Blurring of the lines between phone and online; Getting serious about digital lead generation

+ Jeff Harrison – AI and machine learning trends for nonprofits

+ Jessica Macleod @jess_macleod, Jelly Marketing @jellymarketing – How to effectively use Instagram Stories (how to make them more engaging, gamification with polls, etc.)

+ Matthew Pattinson, Lean Leap @mtpattinson – Uncovering Big Ideas That Matter With The Lean Canvas.

+ Daryl Hatton, Fundrazr @FundRazr – The market shift from major donations to micro-donations and from macro-projects to micro-projects

+ Ash Kumar, VanHack @AswinKumar @govanhack – Explore micro-communities in 2019. Mass social media is plateau-ing and private communities like Slack and Facebook groups are growing quickly.

+ Ashleigh Turner @sexwithashleigh – INTERACTIVE: what services/online tools you have found to simplify things

Hosted by @elivdg
Presented by @net2van
Venue partner HiVE Vancouver @hivevancouver

@iatspayments @EventChain_io @VCN_Community @techsoupcanada @NTENorg

Published in: Marketing
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Shoni Field – Trends in Digital for 2019

  1. 1. Mission premiumRelevance Community building Acquisition funnel starting with lead generation *Autism Network and Stonewall examples provided thanks to Strategic Communications
  2. 2. Acquisition funnel starting with mission generated traffic
  3. 3. Is this a new way to communicate? Hi Susan, this is Charly with BC SPCA. An urgent medical emergency has arrived and she needs your help; Teaka the dog was hit by a train! Get her story I will definitely help Yes we are trying out texting, what do you think? I like it more personal just was worried it was a scam Nope, just joining the future! But always good to be cautious. Don’t ever be afraid to call our Provincial Office to confirm if you get a call or text you are unsure about. For sure, I love donating to this outfit I will donate this week to help the poor soul. Amazing creatures as they never give up. Text to online giving
  4. 4. Social>SMS>regular giving conversion *Fundraising Direct
  5. 5. Social straight to SMS regular giving *Open Media Group