SlideShare a Scribd company logo
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Download to read offline
Sponsor
www.CreativeTechnology.org
Provided venue FREE for last month and this month too.
Wireless internet
SSID: W2 Storyeum
Pass: 6046444349
Youtube IS online video - so use other services or host your own, but also put it on Youtube
50% of internet users are watching online video at least once a week (USA)
Youtube nonprofit
program
www.Youtube.com/nonprofits
Organisations must be registered under the Canada Income Tax Act, able to issue charitable
receipts to donors, and exempt from income tax
Can’t have focus on religion, politics, or be an educational institution
What do you get?
Page branding
Premium branding options
Call-to-action overlays
Call-to-action overlays
Can be annoying - use judiciously - shows up 10 seconds into video
charity:water raised $10,000 in 24 hours during a testing phase of the Call-To-Action Overlay. (420,000 views NOW)
I’ve got a respectable 8% clickthru rate on some advocacy videos. http://www.youtube.com/watch?v=0SWs_2jVOc8
Other cool stuff
Annotations
This elaborate example has hard-coded graphics that are part of the video and then has the
annotation tool marking up the graphics to make them link-able.
Subtitling
Youtube will do a machine transcription. It’s generally awful, but gives you the timing points
to clean the file up.
Now let Google do translation into any language.
My example: http://blog.vandergiessen.ca/2010/04/11/how-to-add-captions-to-your-
youtube-videos-in-english-and-french/
Choose your thumbnail
Versus
Replace the random frame as your promo image and upload an image of your choosing.
Other tips
• Keep it short. Big drop-off after 1 minute
• Planning to go viral? Be prepared for
disappointment!
More resources
• http://www.nten.org/blog/2010/03/23/
activating-your-youtube-audience-
recording-and-links
• http://blog.vandergiessen.ca/2010/04/11/
how-to-add-captions-to-your-youtube-
videos-in-english-and-french/
Examples
• http://www.itgetsbetterproject.com/
• http://www.CharityWater.org
• Choose a Different Ending: http://
www.youtube.com/watch?v=JFVkzYDNJqo
•
Our panelists
• Steve Anderson, OpenMedia.ca
• Devon Wong, David Suzuki Foundation
• Steve Rosenberg, Pull Focus film school
• April Smith,AHA MEDIA
Next event
Tuesday, December 7
W2 Woodwards
Fancy NEW location.
Exact details TBA
Are you web ready?
h"p://www.hollyhock.ca/cms/lectureseries.html
Are	
  You	
  Web	
  Ready?	
  Key	
  Learnings	
  in	
  Working	
  Online	
  for	
  Change.
Nov	
  9,	
  2010
The	
  internet	
  is	
  a	
  powerful	
  network	
  that's	
  crea4ng	
  a	
  fundamental	
  shi8	
  in	
  the	
  way	
  organiza4ons	
  work,	
  connect,	
  
engage	
  and	
  effect	
  change.	
  What	
  quali4es	
  and	
  skills	
  does	
  your	
  organiza4on	
  need	
  to	
  make	
  a	
  bigger	
  impact	
  
within	
  this	
  landscape?	
  How	
  can	
  you	
  achieve	
  your	
  mission	
  by	
  catalyzing	
  the	
  necessary	
  shi8	
  towards	
  openness,	
  
collabora4on	
  and	
  innova4on?	
  Learn	
  the	
  frontline	
  and	
  behind-­‐the-­‐scenes	
  strategies	
  of	
  highly	
  successful	
  
organiza4ons	
  and	
  people-­‐powered	
  campaigns.	
  This	
  is	
  an	
  open	
  forum	
  where	
  you	
  will	
  be	
  exposed	
  to	
  the	
  newest	
  
models	
  and	
  strategies	
  for	
  	
  world-­‐changing	
  groups.	
  Get	
  'web	
  ready'	
  with	
  two	
  veteran	
  leaders.
Lauren	
  Bacon	
  is	
  a	
  partner	
  at	
  Raised	
  Eyebrow	
  Web	
  Studio.	
  Lauren’s	
  work	
  can	
  be	
  seen	
  amongst	
  some	
  of	
  the	
  
premier	
  websites	
  in	
  the	
  non-­‐profit,	
  government,	
  and	
  progressive	
  business	
  communi4es.	
  
www.raisedeyebrow.com.	
  
Jason	
  Mogus	
  is	
  the	
  CEO	
  of	
  Communicopia,	
  a	
  digital	
  agency	
  that	
  helps	
  local	
  and	
  global	
  social	
  change	
  
organiza4ons	
  become	
  more	
  open,	
  collabora4ve,	
  and	
  ci4zen-­‐driven	
  by	
  deeply	
  embracing	
  the	
  
web.	
  	
  www.communicopia.com
 
LUNCHTIME (12:00 - 1:30 pm)
Organic coffee and tea provided.
UBC ROBSON SQUARE, VANCOUVER
$15/$12 for non-profits, seniors & students
TO REGISTER CALL UBC CONTINUING STUDIES: 604.822.1444
ReMixology 3
Fresh Media
ReMixology 3
Saturday, November 06, 2010
from 5:00 PM - 11:00 PM (PT)
Vancouver, British Columbia
http://freshmedia.me/
30 second updates!

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Net Tuesday Vancouver - November 2010 video

  • 1.
  • 2. Sponsor www.CreativeTechnology.org Provided venue FREE for last month and this month too.
  • 3. Wireless internet SSID: W2 Storyeum Pass: 6046444349
  • 4. Youtube IS online video - so use other services or host your own, but also put it on Youtube 50% of internet users are watching online video at least once a week (USA)
  • 5. Youtube nonprofit program www.Youtube.com/nonprofits Organisations must be registered under the Canada Income Tax Act, able to issue charitable receipts to donors, and exempt from income tax Can’t have focus on religion, politics, or be an educational institution
  • 6. What do you get?
  • 8. Call-to-action overlays Call-to-action overlays Can be annoying - use judiciously - shows up 10 seconds into video charity:water raised $10,000 in 24 hours during a testing phase of the Call-To-Action Overlay. (420,000 views NOW) I’ve got a respectable 8% clickthru rate on some advocacy videos. http://www.youtube.com/watch?v=0SWs_2jVOc8
  • 10. Annotations This elaborate example has hard-coded graphics that are part of the video and then has the annotation tool marking up the graphics to make them link-able.
  • 11. Subtitling Youtube will do a machine transcription. It’s generally awful, but gives you the timing points to clean the file up. Now let Google do translation into any language. My example: http://blog.vandergiessen.ca/2010/04/11/how-to-add-captions-to-your- youtube-videos-in-english-and-french/
  • 12. Choose your thumbnail Versus Replace the random frame as your promo image and upload an image of your choosing.
  • 13. Other tips • Keep it short. Big drop-off after 1 minute • Planning to go viral? Be prepared for disappointment!
  • 14. More resources • http://www.nten.org/blog/2010/03/23/ activating-your-youtube-audience- recording-and-links • http://blog.vandergiessen.ca/2010/04/11/ how-to-add-captions-to-your-youtube- videos-in-english-and-french/
  • 15. Examples • http://www.itgetsbetterproject.com/ • http://www.CharityWater.org • Choose a Different Ending: http:// www.youtube.com/watch?v=JFVkzYDNJqo •
  • 16. Our panelists • Steve Anderson, OpenMedia.ca • Devon Wong, David Suzuki Foundation • Steve Rosenberg, Pull Focus film school • April Smith,AHA MEDIA
  • 17. Next event Tuesday, December 7 W2 Woodwards Fancy NEW location. Exact details TBA
  • 18. Are you web ready? h"p://www.hollyhock.ca/cms/lectureseries.html Are  You  Web  Ready?  Key  Learnings  in  Working  Online  for  Change. Nov  9,  2010 The  internet  is  a  powerful  network  that's  crea4ng  a  fundamental  shi8  in  the  way  organiza4ons  work,  connect,   engage  and  effect  change.  What  quali4es  and  skills  does  your  organiza4on  need  to  make  a  bigger  impact   within  this  landscape?  How  can  you  achieve  your  mission  by  catalyzing  the  necessary  shi8  towards  openness,   collabora4on  and  innova4on?  Learn  the  frontline  and  behind-­‐the-­‐scenes  strategies  of  highly  successful   organiza4ons  and  people-­‐powered  campaigns.  This  is  an  open  forum  where  you  will  be  exposed  to  the  newest   models  and  strategies  for    world-­‐changing  groups.  Get  'web  ready'  with  two  veteran  leaders. Lauren  Bacon  is  a  partner  at  Raised  Eyebrow  Web  Studio.  Lauren’s  work  can  be  seen  amongst  some  of  the   premier  websites  in  the  non-­‐profit,  government,  and  progressive  business  communi4es.   www.raisedeyebrow.com.   Jason  Mogus  is  the  CEO  of  Communicopia,  a  digital  agency  that  helps  local  and  global  social  change   organiza4ons  become  more  open,  collabora4ve,  and  ci4zen-­‐driven  by  deeply  embracing  the   web.    www.communicopia.com   LUNCHTIME (12:00 - 1:30 pm) Organic coffee and tea provided. UBC ROBSON SQUARE, VANCOUVER $15/$12 for non-profits, seniors & students TO REGISTER CALL UBC CONTINUING STUDIES: 604.822.1444
  • 19. ReMixology 3 Fresh Media ReMixology 3 Saturday, November 06, 2010 from 5:00 PM - 11:00 PM (PT) Vancouver, British Columbia http://freshmedia.me/