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1.
Digitally Integrated
Organizations
Or how transforming your systems can help you become
more efficient, build constituents, and save you money!
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2.
Grateful to be a visitor and
live and work on unceded territory of
the sḵwx̱wú7mesh (Squamish),
sel̓íl̓witulh (Tsleil-Waututh), and
xʷməθkʷəy̓əm (Musqueam) nations.
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3.
Jai Djwa
• Principal of Agentic Digital Media
• 25+ years in digital strategy
• Creative Technologist working with social
change and arts organizations
• Teach design/UX at ECUAD, Capilano IDEA
School of Design and UBC Sauder Business
• National Digital Transformation Coach
• Vancouver Fringe Board Member
• BC Arts Council Board Member
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4.
Jargon Giraffe
thx to:
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5.
5
Organization Interviews
Majority of Organizations cite a lack of funding while
remaining largely unaware of free tools which can save
time and free up staff capacity.
Most Organizations are not ready for a comprehensive
digital strategy, but they are ready to learn about different
digital tools and how they can help with planning.
Most Organizations struggle with getting board-level buy-
in for digital
Arts BC DigistARTS
81% of Organizations DO NOT have a digital strategy.
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6.
The rapid and unpredictable rise of online
technologies, has irrevocably changed how
constituents behave.
In order to brave this new world, we need to
understand and adopt new models of thinking
and strategies to build, sustain and grow our
organizations.
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7.
So what’s the new model?
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8.
Digitally Integrated
Organizations
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9.
Digitally Integrated Organizations
• Fundamentally uses digital
technology
• Has an innovative culture to
manage change
• Performs core operations
with digital tools
• Efficiently interacts with
users, partners and vendors
• Integrates across IT systems.
• Can deliver a digital user-
centred experience
• Collects, transforms, shares
and uses data to make
decisions.
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10.
So how do we measure this?
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11.
Digital Maturity Assessment:
Two Measurements We Use
Digital Intensity
measures the use of
digital technologies.
Digital Culture
measures the ability
to implement change.
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12.
Digital
Maturity
Assessment Matrix
Techno-Shy Integrated
Emerging Technocentric
DigitalCulture
Digital Intensity
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13.
“Digital transformation
is not about technology.
It is about STRATEGY,
LEADERSHIP,
and new ways of
THINKING.”
- David Rogers, Researcher, Author
“The Digital Transformation Playbook”
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14.
To improve digital maturity…
1.Define their digital strategy
2.Establish a mind-set of digital-first at their
staff and board
3.Investigate digital tools
4.Invest in training
5.Utilize the power of data to make better
decisions
6.Understand that it is continuous
improvement, not a one-off
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15.
NP Organizational Structure
Programs
Fund-
raising
Opera-
tions
Engage-
ment
• Programs – the doing of
the thing (advocacy,
delivery)
• Engagement – marketing
and promotion,
dissemination
• Operations – back of
house, admin and
governance
• Fundraising – Development
and Donor stewardship
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16.
Programs
• Leverage tools to empower staff
• Collaboration online is easier
• Use online intake for grants,
programs, etc.
• Share website maintenance
• Dashboards and KPIs
• Member management
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17.
Operations
• Project management allows shared
accountability
• Communication tools build internal
coms
• Security handling like passwords
• Accounting online for quicker decisions
• Online ticketing
• Analytics and Business Intelligence
• Human Resources
• Procurement can be automated
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18.
Engagement
• Social media managers for scheduling and
analytics
• Campaign platforms help build
• Constituent Relationship Managers
• Search engine optimization and marketing
• Structured data is important!!
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19.
Development and
Fundraising
• Charitable donations
• Constituent Relationship Managers
• Segmentation
• Donor stewardship
• Online donor campaigns – peer to peer etc
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20.
One more thing!
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21.
Interoperability Discoverability
Digital
transformationCollaboration
https://linkeddigitalfuture.ca Research
Digital
Literacy
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22.
We will be recruiting arts orgs this year to
participate in our 2nd year of our Digital
Navigation Program (free coaching on digital
integration).
We will also be recruiting for new performing
arts orgs to submit their event data for open
data
https://linkeddigitalfuture.ca
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23.
#NPTech* Resources
• https://www.idealware.org
• https://www.nten.org
• https://www.techsoupcanada.ca
• https://www.capterra.com/
*the Hashtag for Non-profit Tech is #nptech
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24.
With thanks to the Linked Digital Future
collaborators and funding partners
Contact me at Jai@agentic.ca
Digitally mature organizations have An alignment of culture, people, structure, tasks, and company strategy
around the challenges of a constantly changing digital landscape
rapidly being able to address new opportunities
to connect and engage with audiences, wherever they are
Strong culture that is ready to adopt digital technologies.
A clear vision on the use of technology and an action plan in place, and well communicated to employees.
Leadership supports change and invests in employee training.
Employees are involved in the decision-making and a culture of collaboration and innovation exists.
Digital intensity factors include:
the use of digital tools to interact with customers, partners or suppliers
the collection and use of data to make decisions
the digitization and integration of business processes
Digital Culture factors include:
a strong digital strategy and vision
support from leaders
appropriate planning
establishing an environment that rewards risk taking and collaboration
a focus on training and continuous learning
Digital intensity measures the use of digital technologies
Digital culture measures the ability to implement change
Digitally mature organizations have An alignment of culture, people, structure, tasks, and company strategy
around the challenges of a constantly changing digital landscape
rapidly being able to address new opportunities
to connect and engage with audiences, wherever they are
The Linked Digital Future initiative is led by CAPACOA – the Canadian Arts Presenting Association, in collaboration with:
Culture Creates
RIDEAU
Bern University of Applied Sciences
BC Alliance for Arts and Culture
Mass Culture
Atlantic Presenters Association
The Linked Digital Future initiative is made possible thanks to funding from the Government of Canada and the Canada Council for the Arts.