Digitally Integrated
Organizations
Or how transforming your systems can help you become
more efficient, build constituents, and save you money!

Grateful to be a visitor and
live and work on unceded territory of
the sḵwx̱wú7mesh (Squamish),
sel̓íl̓witulh (Tsleil-Waututh), and
xʷməθkʷəy̓əm (Musqueam) nations.

Jai Djwa
• Principal of Agentic Digital Media
• 25+ years in digital strategy
• Creative Technologist working with social
change and arts organizations
• Teach design/UX at ECUAD, Capilano IDEA
School of Design and UBC Sauder Business
• National Digital Transformation Coach
• Vancouver Fringe Board Member
• BC Arts Council Board Member

Jargon Giraffe
thx to:

5
Organization Interviews
 Majority of Organizations cite a lack of funding while
remaining largely unaware of free tools which can save
time and free up staff capacity.
 Most Organizations are not ready for a comprehensive
digital strategy, but they are ready to learn about different
digital tools and how they can help with planning.
 Most Organizations struggle with getting board-level buy-
in for digital
Arts BC DigistARTS
81% of Organizations DO NOT have a digital strategy.

The rapid and unpredictable rise of online
technologies, has irrevocably changed how
constituents behave.
In order to brave this new world, we need to
understand and adopt new models of thinking
and strategies to build, sustain and grow our
organizations.

So what’s the new model?

Digitally Integrated
Organizations

Digitally Integrated Organizations
• Fundamentally uses digital
technology
• Has an innovative culture to
manage change
• Performs core operations
with digital tools
• Efficiently interacts with
users, partners and vendors
• Integrates across IT systems.
• Can deliver a digital user-
centred experience
• Collects, transforms, shares
and uses data to make
decisions.

So how do we measure this?

Digital Maturity Assessment:
Two Measurements We Use
Digital Intensity
measures the use of
digital technologies.
Digital Culture
measures the ability
to implement change.

Digital
Maturity
Assessment Matrix
Techno-Shy Integrated
Emerging Technocentric
DigitalCulture
Digital Intensity

“Digital transformation
is not about technology.
It is about STRATEGY,
LEADERSHIP,
and new ways of
THINKING.”
- David Rogers, Researcher, Author
“The Digital Transformation Playbook”

To improve digital maturity…
1.Define their digital strategy
2.Establish a mind-set of digital-first at their
staff and board
3.Investigate digital tools
4.Invest in training
5.Utilize the power of data to make better
decisions
6.Understand that it is continuous
improvement, not a one-off

NP Organizational Structure
Programs
Fund-
raising
Opera-
tions
Engage-
ment
• Programs – the doing of
the thing (advocacy,
delivery)
• Engagement – marketing
and promotion,
dissemination
• Operations – back of
house, admin and
governance
• Fundraising – Development
and Donor stewardship

Programs
• Leverage tools to empower staff
• Collaboration online is easier
• Use online intake for grants,
programs, etc.
• Share website maintenance
• Dashboards and KPIs
• Member management

Operations
• Project management allows shared
accountability
• Communication tools build internal
coms
• Security handling like passwords
• Accounting online for quicker decisions
• Online ticketing
• Analytics and Business Intelligence
• Human Resources
• Procurement can be automated

Engagement
• Social media managers for scheduling and
analytics
• Campaign platforms help build
• Constituent Relationship Managers
• Search engine optimization and marketing
• Structured data is important!!

Development and
Fundraising
• Charitable donations
• Constituent Relationship Managers
• Segmentation
• Donor stewardship
• Online donor campaigns – peer to peer etc

One more thing!

Interoperability Discoverability
Digital
transformationCollaboration
https://linkeddigitalfuture.ca Research
Digital
Literacy

We will be recruiting arts orgs this year to
participate in our 2nd year of our Digital
Navigation Program (free coaching on digital
integration).
We will also be recruiting for new performing
arts orgs to submit their event data for open
data
https://linkeddigitalfuture.ca

#NPTech* Resources
• https://www.idealware.org
• https://www.nten.org
• https://www.techsoupcanada.ca
• https://www.capterra.com/
*the Hashtag for Non-profit Tech is #nptech

With thanks to the Linked Digital Future
collaborators and funding partners
Contact me at Jai@agentic.ca