Impact slides september 16 2011

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  • By day I work at the David Suzuki Foundation as the Creative Services lead. We do the website, the email campaigns, and the social media work. Our name may be Creative Services, but at our heart we’re the marketing team for the Foundation. We support the scientists and campaigners in connecting with the public, and help build a constituency to support our work both financially and through advocacy.
  • Trust me. I have a chart. And the Chart (via Neilsen) says that the most trusted form of advertising is a recommendation from your friend. Well, duh. And that’s what social media can give you. A way for friends to recommend you to their friends.
  • And a Twitter “Tweet” and Facebook “Like” button.
  • Plus copy to forward in the Thank you email sent afterwards.
  • Youtube IS online video - so use other services or host your own, but also put it on Youtube 50% of internet users are watching online video at least once a week (USA)
  • How to reach me
  • Impact slides september 16 2011

    1. 1. Your friends think you’re interesting
    2. 2. http://www.DavidSuzuki.org
    3. 4. My goal <ul><li>build an online community </li></ul>
    4. 5. How? <ul><li>email </li></ul><ul><li>social media </li></ul><ul><li>face-to-face events </li></ul><ul><li>action alerts and petitions </li></ul>
    5. 6. Where do people come from? <ul><li>un-asked (~300/month) </li></ul><ul><li>friends-asking-friends (thousands on a good month) </li></ul>
    6. 7. How do I know? <ul><li>I measure everything I can </li></ul><ul><li>Use bit.ly! </li></ul>
    7. 8. Sharing
    8. 11. Keep it under 1 minute
    9. 12. Possible directions <ul><li>Ridiculous </li></ul><ul><li>visual </li></ul><ul><li>personal </li></ul><ul><li>parody internet meme </li></ul><ul><li>a song! a dance! </li></ul><ul><li>reverse your thinking. change the scale </li></ul><ul><li>Abandon time </li></ul>
    10. 13. Ideas <ul><li>Why are you an environmentalist? Are you? </li></ul><ul><li>Did you disagree with David Suzuki? How? </li></ul><ul><li>What’s your biggest sustainability challenge? </li></ul><ul><li>A letter from summer camp to Mom & Pop </li></ul><ul><li>Eco-dinosaurs. Rawwrrr! </li></ul>
    11. 14. Share! <ul><li>Facebook it </li></ul><ul><li>Twitter it - use hashtag #Impact11 </li></ul><ul><li>Email it </li></ul>
    12. 15. Tracking <ul><li>http://bit.ly </li></ul>
    13. 16. What’s next? Move ‘em up the ladder <ul><li>Ask a question </li></ul><ul><li>Made a biggest ask </li></ul><ul><li>Demand participation </li></ul>
    14. 17. How to reach me <ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://blog.vandergiessen.ca </li></ul><ul><li>LinkedIn: http://ca.linkedin.com/in/elijahv </li></ul><ul><li>Twitter: @elijah </li></ul>

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