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How Do You Attract Tech-Literate Talent? - Crystal Henrickson


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An engagement framework ensures you’re spending the right amount of time on the right people. Building it usually involves lots of strategy work to define your Theory of Change, audiences, and levels, plus finding the best technology track it all. Haven't yet embarked on this epic journey to being more effective organizers and fundraisers? You'd be amazed what you've already accomplished without ever having uttered the words "engagement pyramid". Let's uncover the maps you already have, clear away the mists of technical uncertainty, and help you lead the way to your hidden engagement pyramid.


Barbara has spent 20 years on the digital side of a nonprofit—CRM wrangling; digital organizing, fundraising, and communications; and IT and user support (and often all of those jobs at once). Her favorite campaign win was turning out hundreds of happy commenters to dull wildlife commission meetings for months. At Percolator, she empowers clients to sync their technology to their mission and is practically giddy about engagement. She believes profoundly in goals over gadgets, loves smashing bugs of the technical persuasion, and will talk to you about bats and/or chickens for far too long if you let her.

Published in: Government & Nonprofit
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How Do You Attract Tech-Literate Talent? - Crystal Henrickson

  1. 1. Talent Collective 1
  2. 2. Talent Collective 2 •Reducing the “emotional waste” through individual + group coaching 
 •Co-developing strategies for happy and engaged teams
 •Coaching leaders to build beloved organizational cultures IN WORKPLACES
  3. 3. Talent Collective 3 Crystal Henrickson CPCC, ACC Career + Leadership Coach Co-Founder, Talent Collective Hi, I’m… and seasoned remote worker
  4. 4. 4 Talent is scarce. 
 89% of Canadian employees are willing to leave their current job for “the right offer.” They are self-selecting work that allows them autonomy, mobility and flexibility. Source: Globe And Mail: Annual Salary Guide Report changed-are-in-for-a-nasty-surprise/article37681562/
  5. 5. 5 What’s a 2018 strategy to attract tech-literate talent? • Debunk the myths • Provide some high level 
 action items to attract top talent
  6. 6. 6
  7. 7. 7 Remote workers aren’t as invested. They don’t work as hard when 
 no one is watching. Source: HBR: myth
  8. 8. 8 76% of 5,500 professionals feel there are fewer distractions outside of offices. Source: FlexJobs 2017 survey Home working led to a 13% increase in productivity, and higher work satisfaction. Reality Source: HBR:
  9. 9. 9 Create flexibility through some culture shifts that reward high performance. Ex. Relax traditional rules like 9-5;
 Give people space to tend to personal life; 
 Organize around business results and watch higher performers exceed results! Action
  10. 10. 10
  11. 11. 11 To work well, we need to be in the same room. myth
  12. 12. 12 Most of us don’t have the same work “rhythms” Flexibility makes individuals feel in control which is vital for creativity, especially in knowledge economies (like tech). Reality Source: Work Flexibility Fact Sheet
  13. 13. 13 Develop inclusive communication rituals. 
 These fuel stronger alignment to goals, recognize results and foster social bonds. Ex. Asynchronous #high5 or goals & gratitudes Action
  14. 14. 14
  15. 15. 15 It costs too much in time, money and other resources to implement new systems and behaviours. myth
  16. 16. 16 Remote work saves time, money and energy for both the employer and the employee. 2/3 of people want to work from home. 36% would choose it over a pay raise. 46% of companies that allow flexible work 
 say it has reduced attrition. Reality Source: WorkFlexibility.Org
  17. 17. 17 Audit your workplace and seek out high performing employees who are craving more flexibility. Pilot a remote program with them to grow your culture towards attracting remote talent! Action
  18. 18. 18 Ask yourself: What do you want to do to attract tech- literate talent to your organization? Take action: Schedule 1 of 10 complimentary workplace communication consultations with me. Now what ?
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