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observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
...
A civic engagement organization
that works to keep the Internet
open, affordable, and
surveillance-free.
2
A purpose-driven enterprise,
providing sophisticated civic
engagement tools to the world’s
most important causes.
Mistakes are a thing
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with sig...
iPolitics Interview, Attack Ad
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
...
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
...
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
...
*Read more: http://netchange.co/report/ following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition w...
Multi-Channel
Relationship-Focused
Case Study – The TPP
TPP campaign pyramid
14
Trans-Pacific Partnership (TPP)
15
Step 1: Low barrier petition action
15
16
17
Embrace Networks
19Step 2: Email MP Action
2020
21
22
Step 3: Letter to the editor tool 22
2323
24
Step 4: Crowdsourcing Input
25
26
27
Portrait photo with
translucent sidebar
28
Shaping the debate
Portrait photo with
translucent sidebar
29
Bill C-51
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature noti...
Step 1: Low barrier petition
Step 2: e-mail your MP to
deepen engagement
Step 3: letters to the editor
turn activists into leaders
Step 4: Tweet @YourRep
Step 4: Click to Call
Results
• 300,000+ petition
sign ups
• 50+ published letters
to editors
• 1,000s of Tweets @
local MPs
• $10s of thousands...
A weighty impact
3838
3939
Sharing the model
Canadian Mental Health Association:
b4stage4.ca/take_action
Recognition2Action:
Recognition2Action....
4040
It works!
4141
It works!
4242
It works!
4343
It works!
4444
It works!
Source: https://www.bcndp.ca/latest/its-time-new-kind-government-british-columbia
We are…
Campaigners. We weren’t satisfied with the digital
engagement tools on the market. So we built what
today’s campai...
4646
Cutting-edge tools for today’s campaigns.
Empower your supporters. Influence decision-makers. Win.
Full Spectrum Civic Engagement: Steve Anderson from New/Mode + OpenMedia
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Full Spectrum Civic Engagement: Steve Anderson from New/Mode + OpenMedia

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Published on

https://www.meetup.com/net2van/events/239111794/

In these turbulent times those of us working to make the world a better place need to ensure our civic engagement work is as effective and impactful as possible. We need to empower our supporters to make change like never before and in the process rejuvenate democracy.


In this session award winning civic engagement specialist Steve Anderson will go through what he calls “Full Spectrum Engagement” through tangible case studies and essential best practices you can implement in your next campaign. Steve will talk about how leading digital rights organization OpenMedia and others have used this sophisticated form of civic engagement to grow and deepen communities leading to tangible campaign victories.


Join this talk to find out the tactics, tools and principles that you can apply to achieve full spectrum engagement.



Steve Anderson

Steve Anderson is the Founder and Senior Advisor at award winning civic engagement digital rights organization OpenMedia.

He is a digital policy analyst and open Internet advocate. Steve is also considered a leader in strategies for civic engagement and crowdsourcing. He co-founded New/Mode as a means to distribute OpenMedia’s innovative strategies and tools to other civic organizations.

In 2011 OpenMedia.ca won the Canadian Internet Registration Authority’s (CIRA) Impact Awards for its work on protecting the open Internet and promoting innovation and free expression online.

Published in: Government & Nonprofit
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Full Spectrum Civic Engagement: Steve Anderson from New/Mode + OpenMedia

  1. 1. observing / following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP Full-Spectrum Engagement
  2. 2. A civic engagement organization that works to keep the Internet open, affordable, and surveillance-free. 2
  3. 3. A purpose-driven enterprise, providing sophisticated civic engagement tools to the world’s most important causes.
  4. 4. Mistakes are a thing observing / following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP
  5. 5. iPolitics Interview, Attack Ad
  6. 6. observing / following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP 1. Engagement Principles 2. Networked 3. Multi-Channel 4. Relationship-focused Full-Spectrum Engagement
  7. 7. observing / following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP 1. Show Malleability 2. Give Recognition 3. Be Accessible 4. Build Relationships 5. Share Ownership Engagement Principles *Read more at: https://openmedia.org/en/crowdsource
  8. 8. observing / following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP Networked 1. Dynamic: Loosely coordinated by a dynamic network of people, civil society organizations and businesses. 2. Decentralized: Autonomous engagement is encouraged within the boundaries of high level statement of unity. 3. Inclusive: Anyone can join if they support the project’s statement of unity. 4. Amplifying: Members are encouraged to share each other's materials.
  9. 9. *Read more: http://netchange.co/report/ following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP Networked
  10. 10. Multi-Channel
  11. 11. Relationship-Focused
  12. 12. Case Study – The TPP
  13. 13. TPP campaign pyramid 14 Trans-Pacific Partnership (TPP)
  14. 14. 15 Step 1: Low barrier petition action 15
  15. 15. 16
  16. 16. 17
  17. 17. Embrace Networks
  18. 18. 19Step 2: Email MP Action
  19. 19. 2020
  20. 20. 21
  21. 21. 22 Step 3: Letter to the editor tool 22
  22. 22. 2323
  23. 23. 24 Step 4: Crowdsourcing Input
  24. 24. 25
  25. 25. 26
  26. 26. 27
  27. 27. Portrait photo with translucent sidebar 28 Shaping the debate
  28. 28. Portrait photo with translucent sidebar 29
  29. 29. Bill C-51 observing / following: e-blasts, social posts, organic website traffic endorsing: e-petition with signature notifications contributing: social sharing, social commenting, memes, e-mail your MP leading: letters to the editor, Tweet @YourMP owning: volunteers, donors
  30. 30. Step 1: Low barrier petition
  31. 31. Step 2: e-mail your MP to deepen engagement
  32. 32. Step 3: letters to the editor turn activists into leaders
  33. 33. Step 4: Tweet @YourRep
  34. 34. Step 4: Click to Call
  35. 35. Results • 300,000+ petition sign ups • 50+ published letters to editors • 1,000s of Tweets @ local MPs • $10s of thousands grassroots donations • contributed to Harper defeat & opposition policy commitments
  36. 36. A weighty impact
  37. 37. 3838
  38. 38. 3939 Sharing the model Canadian Mental Health Association: b4stage4.ca/take_action Recognition2Action: Recognition2Action.ca
  39. 39. 4040 It works!
  40. 40. 4141 It works!
  41. 41. 4242 It works!
  42. 42. 4343 It works!
  43. 43. 4444 It works! Source: https://www.bcndp.ca/latest/its-time-new-kind-government-british-columbia
  44. 44. We are… Campaigners. We weren’t satisfied with the digital engagement tools on the market. So we built what today’s campaigns need to engage their communities and influence decision-makers.
  45. 45. 4646
  46. 46. Cutting-edge tools for today’s campaigns. Empower your supporters. Influence decision-makers. Win.

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