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Eric Squair updated his Net Tuesday talk from last year, and had three main take-aways for the group:
1) What Amazing Thing can you offer people on your list? What is your organizations’ “Super Power”?
2) Email – like all good storytelling - is by, for and about people.
3) Track your results: not just open rates and clicks, but conversions and user behaviour for each campaign.
Uploaded from http://eric.squair.ca/2013/05/08/measuring-engaging-your-email-list/