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Daryl Hatton – Crowdfunding Industry Trends


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Net2van's annual #NPtech trends meetup.
Where should nonprofits focus their attention in 2019?

Join us for a fast-paced evening of Ignite-style 5 minute mini-presentations on the trends, tools, and techniques charities should explore to create more impact.


+ Rob Cottingham @robcottingham – Trust as the killer app in the Age of Fake

+ Brady Josephson @bradyjosephson –
fundraising on third party platforms: Facebook donations; Third party processing and Donor Advised Funds (Chimp, Google, Facebook, etc.)

+ Kyle Thom, iATS Payments @iatspayments – Video and chat tools to advance your engagement cycle

+ Shoni Field @shonifield – Blurring of the lines between phone and online; Getting serious about digital lead generation

+ Jeff Harrison – AI and machine learning trends for nonprofits

+ Jessica Macleod @jess_macleod, Jelly Marketing @jellymarketing – How to effectively use Instagram Stories (how to make them more engaging, gamification with polls, etc.)

+ Matthew Pattinson, Lean Leap @mtpattinson – Uncovering Big Ideas That Matter With The Lean Canvas.

+ Daryl Hatton, Fundrazr @FundRazr – The market shift from major donations to micro-donations and from macro-projects to micro-projects

+ Ash Kumar, VanHack @AswinKumar @govanhack – Explore micro-communities in 2019. Mass social media is plateau-ing and private communities like Slack and Facebook groups are growing quickly.

+ Ashleigh Turner @sexwithashleigh – INTERACTIVE: what services/online tools you have found to simplify things

Hosted by @elivdg
Presented by @net2van
Venue partner HiVE Vancouver @hivevancouver

@iatspayments @EventChain_io @VCN_Community @techsoupcanada @NTENorg

Published in: Marketing
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Daryl Hatton – Crowdfunding Industry Trends

  1. 1. Crowdfunding in Marketing Daryl Hatton CEO @ ConnectionPoint
  2. 2. Raised: $135,000,000+ Campaigns: 200,000+ Countries: 30+ Team: 10+
  3. 3. So What’s The Problem?
  4. 4. 65% 14% 6% 15% Sharing by Platform Dark Social Facebook Twitter Other BuzzSumo’s Content Trends Report 2018
  5. 5. So What’s The Solution?
  6. 6. How do you eat an elephant?
  7. 7. Revenge of the little guy
  8. 8. Philanthropy rewards Oxytocin Dopamine Serotonin Endorphin
  9. 9. Increase Digital Native Engagement
  10. 10. Collaboration Community Contribution Communication
  11. 11. 84% of consumers trust recommendations from their friends over marketing messages. 2018 Nielsen Research
  12. 12. Targets in 2019 • Run test microprojects • Focus on small gifts but long term engagement • Start small & then expand
  13. 13. Daryl Hatton Founder/CEO