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7 Steps to Scaling Your Nonprofit
or Business With Youtube Videos
(Even if You Have Never Done Videos)
How my client got his
video views from 2.271
to 32,771 in 5 months.
#1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
#1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/servic...
#1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/servic...
#1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/servic...
#1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/servic...
#1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/servic...
We’ll even rank a video on youtube
LIVE today
t
How my client got his
video views from 2.271
to 32,771 in 5 months.
#1 Vancouver BC
Video
marketing/SEO
expert
Shut down all distractions!
(Facebook, Twitter, cellphone, Snapchat,
email…)
We...
#1 Vancouver BC
Video
marketing/SEO
expert
Julia Vorontsova
• I have started my career as a Mandarin
Chinese university in...
#1 Vancouver BC
Video
marketing/SEO
expert
But it was not at
all easy…
This wasn’t always an easy path for me.I
worked as ...
#1 Vancouver BC
Video
marketing/SEO
expert
I started looking for some options that would
allow me to really help my client...
#1 Vancouver BC
Video
marketing/SEO
expert
Two of the world’s 10 best video marketers
MeBrandon Lucero
James
Wedmore
#1 Vancouver BC
Video
marketing/SEO
expert
Video SEO
Expert
#1 Vancouver BC
Video
marketing/SEO
expert
As you can see the red and purple parts of the chart,
close to 65 percent of th...
#1 Vancouver BC
Video
marketing/SEO
expert
Soon I got invited to teach Video Marketing at
Langara College
And got to work ...
#1 Vancouver BC
Video
marketing/SEO
expert
Featured in Vancouver’s most
read business paper
Invited to become write an art...
Before
After
#1 Vancouver BC
Video
marketing/SEO
expert
DOUBLED THEIR
REVENUE
IN 5 MONTHS
Video SEO
Expert
#1 Vancouver BC
Video
marketing/SEO
expert
Are You Ready?
Video SEO
Expert
Landing pages with
video lead to 800% more
conversion
(FunnelScience).
Your Branded Website
BENEFITS OF VIDEO FOR YOUR BRA...
• 500 years’ worth of
YouTube video are
watched on Facebook
every day. (ReelSEO
YouTube Statistics)
• Google is #1 search ...
Videos in email = 96%
click-through rate (Implix
Email Marketing Trends
Survey, Get Response).
The effect video has on
pre...
Yet, despite all the supporting
data showing the best ROI with
video brands have been slow to
take action.
The US video ma...
It’s about
taking action…
even just one action
(baby steps!)
Perfection
is your enemy!
Develop “Great Taste” first.
Get Out...
EXCUSES
2 hrs
per
week
Video SEO
Expert
VIDEO=ROI
200% ROI in a week
step 1: Know your Customer
Your Customers Know better.
• past and present customers, get on a call.
• go on Facebook group...
Video SEO
Expert
Research competition blogs
Articles
Reviews
What objections do people have?
What features are customers h...
Live demo:
1)Call/Email/meet in person
2)google search and suggestions;
3)amazon.yelp. etc.
4)Facebook groups.
step 3: Do the research
See how people are searching for
the topics
(if they are)
• Google keyword tool
• Youtube suggesti...
WHAT TO DO WITH ALL
THIS INFORMATION?
★  Each Topic BECOMES a
Video. 

★  Each Question gets
answered in a Video. 

★  Eac...
(Live demo)
google keyword tool, youtube
search).
Video SEO
Expert
1) come up with a topic (use the paper
clues) and do research
(how many search results and how do
you name your video?
4
Step 5:
Successful video.
1) What is it (valuable) you are going
to tell and why would they care?
Video SEO
Expert
Successful video:
1) What is it (valuable) you are going
to tell and why would they care
2) Explain the problem it solves,...
Successful video:
1) What is it (valuable) you are going to tell
and why would they care.
2) Explain the problem it solves...
Successful video:
1) What is it (valuable) you are going to tell
and why would they care.
2) Explain the problem it solves...
Successful video:
1) What is it (valuable) you are going to tell
and why would they care.5-7 sec
2) Explain the problem it...
Let’s have a look:
Video SEO
Expert
• Capture attention: what is it you are looking for.
• State the problem
• Explain how you solve the problem
• Recap: the ...
Do and don’t:
STEP 6: Make sure to go over these
Do and don’t:
Give examples of what
you are talking about
(text and visuals are crucial)
Do and don’t:
Give examples of what
you are talking about
(text and visuals are crucial)
Ask to share, subscribe,
click on...
Do and don’t:
Give examples of what
you are talking about
(text and visuals are crucial)
Ask to share, subscribe,
click on...
Do and don’t:
Start with your name.
Do and don’t:
Start with your name.
No-one cares. Yet.
Do and don’t:
Start with your name.
No-one cares. Yet.
Start talking about the topic
without giving a reason to.
Don’t ass...
Do and don’t:
Start with your name.
No-one cares. Yet.
Start talking about the topic
without giving a reason to.
Don’t ass...
Do and don’t:
Start with your name.
No-one cares. Yet.
Start talking about the topic
without giving a reason to.
Don’t ass...
Your topic
1. State the problem
2. Why it’s a problem and who it’s a problem for.
3. How you solve it in brief clear steps...
Review and “polish” the video plan
(no necessarily the script),
Time it
time: (one hour)
Filming time
3 hours for 4-6 vide...
and
subscribers
into
customers
#7
Converting
your viewers
into
subscribers
in a way that they THANK YOU for that.
LETS HAVE A LOOK AT THESE CALLS TO ACTION:
It’s all about CTA!
Keep it relevant, think what would they
want to know if they watch this video?
Let’s review:
Video SEO...
It’s all about CTA!
Keep it relevant, think what would they want to know if they watch
this video?
Useful wins over creati...
It’s all about CTA!
Keep it relevant, think what would they want to know if they watch
this video?
Useful wins over creati...
It’s all about CTA!
Keep it relevant, think what would they want to know if they watch
this video?
Useful wins over creati...
Total time to create 1 month worth of videos
(4 videos. 1 per week):
1. Video topics and keyword research: 1 hour
2. Conte...
Position Yourself:
What are your core values?
What are you all about?
Who is this for?
Branded video is more
attractive an...
BIG BENEFITS
Upfront Work...see results for YEARS!
Video SEO
Expert
BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and
50 times easier...
BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and 50
times easier...
BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and 50
times easier...
BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and 50
times easier...
Video SEO
Expert
What is this really about?
Freedom to be yourself and inspiring others.
Video SEO
Expert
What is this really about?
Limitless possibilities and accessibility
Video SEO
Expert
What is this really about?
Well-being and changing the world to be a better place…
For brands
Video SEO
Expert
how a psychology blogger
got his
video views from 2.271
to 32,771 in 5 months.
Abby Farrage, the owner of Semiramis: “We just used the video in
an event we sponsored. And the following week we had 1200...
if there is ONE thing to take away
Video SEO
Expert
Take action!
Take action!
And don't skip the research step…
What I’ve discovered...
10% Will not do a single thing with this information.
Video SEO
Expert
What I’ve discovered...
10% Will not do a single thing with this information.
30% Can take some of this content, run with ...
What I’ve discovered...
10% Will not do a single thing with this information.
30% Can take some of this content, run with ...
Talk to me!
604-379-7646
showoff@kakadu-media.ca
Julia Vorontsova
7 Steps to Growing Your Nonprofit With Youtube Videos
7 Steps to Growing Your Nonprofit With Youtube Videos
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7 Steps to Growing Your Nonprofit With Youtube Videos

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7 Steps to Scaling Your Nonprofit or Business With Youtube Videos (Even if You Have Never Done Videos)

In this workshop we are going to discuss 7 actionable steps that will allow to grow your organization on Youtube and show them in action! You will learn how to:

• Find topics in demand

• Create content that mesmerizes your audience

• Make your videos easy to watch, listen and find

Julia Vorontsova is the founder of Kakadu Media and an SEO expert with over seven years’ experience in the marketing industry. She currently teaches how to create effective marketing videos for business through Langara College’s Continuing Education Department. She has learned video SEO from top industry experts in California and was awarded the Local Video Marketer competition prize as the most improved local video marketer in 2015. Julia has worked on projects in both China and Canada for small to medium-sized businesses. She has an MA from UBC in cognitive science and Asian studies and has researched conceptual metaphors, focusing on their use in successful national and international advertising. She is fluent in four languages, including Mandarin and Ukrainian, and is passionate about advertising and environmental sustainability.Julia’s vision is to help business owners achieve their dreams by offering exceptional expertise and value in online video marketing.



How to give this event twitter love:
PRESENTER @kakadu_media
GROUP #Net2van
VENUE @HiVEVancouver

FROM http://www.meetup.com/net2van/events/231018982/

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7 Steps to Growing Your Nonprofit With Youtube Videos

  1. 1. 7 Steps to Scaling Your Nonprofit or Business With Youtube Videos (Even if You Have Never Done Videos)
  2. 2. How my client got his video views from 2.271 to 32,771 in 5 months.
  3. 3. #1 Vancouver BC Video marketing/SEO expert Thank you for coming! You are in the right place if:
  4. 4. #1 Vancouver BC Video marketing/SEO expert Thank you for coming! You are in the right place if: You have a training/service/digital product that you have successfully sold before and you are looking for more customers/donations/people
  5. 5. #1 Vancouver BC Video marketing/SEO expert Thank you for coming! You are in the right place if: You have a training/service/digital product that you have successfully sold before and you are looking for more customers You have a good size following but not monetizing your traffic, looking for ways that will not “hurt” your audience but also help you build your revenue.
  6. 6. #1 Vancouver BC Video marketing/SEO expert Thank you for coming! You are in the right place if: You have a training/service/digital product that you have successfully sold before and you are looking for more customers. You have a good size following but not monetizing your traffic, looking for ways that will not “hurt” your audience but also help you build your revenue. You are well known locally for what you offer and you want to bring your business to the next level to be available internationally, and you don't know where to start.
  7. 7. #1 Vancouver BC Video marketing/SEO expert Thank you for coming! You are in the right place if: You have a training/service/digital product that you have successfully sold before and you are looking for more customers. You have a good size following but not monetizing your traffic, looking for ways that will not “hurt” your audience but also help you build your revenue. You are well known locally for what you offer and you want to bring your business to the next level to be available internationally, and you don't know where to start. Get more ROI and exposure with your 10k/month advertising grant from Google and Youtube
  8. 8. #1 Vancouver BC Video marketing/SEO expert Thank you for coming! You are in the right place if: You have a training/service/digital product that you have successfully sold before and you are looking for more customers. You have a good size following but not monetizing your traffic, looking for ways that will not “hurt” your audience but also help you build your revenue. You are well known locally for what you offer and you want to bring your business to the next level to be available internationally, and you don't know where to start. You are definitely in the right place as I have some awesome training for you! Get more ROI and exposure with your 10k/month advertising grant from Google and Youtube
  9. 9. We’ll even rank a video on youtube LIVE today
  10. 10. t
  11. 11. How my client got his video views from 2.271 to 32,771 in 5 months.
  12. 12. #1 Vancouver BC Video marketing/SEO expert Shut down all distractions! (Facebook, Twitter, cellphone, Snapchat, email…) We are going through tons of new content. Many people don't realize that this is the exact stuff I am doing to create videos that sell, and get them on top of Youtube to attract customers. You can go ahead and apply it literally next day! LET’S Get started! Video SEO Expert
  13. 13. #1 Vancouver BC Video marketing/SEO expert Julia Vorontsova • I have started my career as a Mandarin Chinese university instructor… • Have one Master’s degree in Mandarin Chinese language teaching from Ukraine, • Second Master’s from the UBC on Cognitive science and Mandarin Chinese and it’s effect on advertising, as well as an incomplete PhD… Video SEO Expert
  14. 14. #1 Vancouver BC Video marketing/SEO expert But it was not at all easy… This wasn’t always an easy path for me.I worked as a social media manager creating and publishing content for my local clients’ social media channels. And even though I worked real hard looking for and scheduling the best content, my clients did not always see the results or value my work. In fact, I was struggling Video SEO Expert
  15. 15. #1 Vancouver BC Video marketing/SEO expert I started looking for some options that would allow me to really help my clients and help me to build a successful business to be able to I started hearing more about video marketing and found the world’s top 2 specialists in Youtube marketing and video SEO to work with them.
  16. 16. #1 Vancouver BC Video marketing/SEO expert Two of the world’s 10 best video marketers MeBrandon Lucero James Wedmore
  17. 17. #1 Vancouver BC Video marketing/SEO expert Video SEO Expert
  18. 18. #1 Vancouver BC Video marketing/SEO expert As you can see the red and purple parts of the chart, close to 65 percent of the total views came from Youtube search… Video SEO Expert
  19. 19. #1 Vancouver BC Video marketing/SEO expert Soon I got invited to teach Video Marketing at Langara College And got to work on some big brand videos Video SEO Expert
  20. 20. #1 Vancouver BC Video marketing/SEO expert Featured in Vancouver’s most read business paper Invited to become write an article for BC’s Official Small Business Association Teaching workshops and courses on video marketing at Langara, one of the most respected colleges in Vancouver, BC
  21. 21. Before After
  22. 22. #1 Vancouver BC Video marketing/SEO expert DOUBLED THEIR REVENUE IN 5 MONTHS Video SEO Expert
  23. 23. #1 Vancouver BC Video marketing/SEO expert Are You Ready? Video SEO Expert
  24. 24. Landing pages with video lead to 800% more conversion (FunnelScience). Your Branded Website BENEFITS OF VIDEO FOR YOUR BRAND In fact, 88% of visitors stay longer on a site with prominent video displayed (MistMedia). People stay on average of 120 sec. more on a retail site, 64% more likely to buy after viewing a product video (comScore).
  25. 25. • 500 years’ worth of YouTube video are watched on Facebook every day. (ReelSEO YouTube Statistics) • Google is #1 search engine, Youtube is #2… • YouTube accounts for 28% of all Google searches. Video SEO Expert
  26. 26. Videos in email = 96% click-through rate (Implix Email Marketing Trends Survey, Get Response). The effect video has on press releases is even m o r e i m p r e s s i v e : multimedia press releases with video are viewed 970% more than text-only (PR Newswire). YOU Received an EMAIL… Video SEO Expert
  27. 27. Yet, despite all the supporting data showing the best ROI with video brands have been slow to take action. The US video marketing spend expected to have doubled in the last 3 years(Forrester Research) That’s still pennies compared to the hundreds of billions of dollars that effective video marketing could generate in the long term. Video SEO Expert
  28. 28. It’s about taking action… even just one action (baby steps!) Perfection is your enemy! Develop “Great Taste” first. Get Out of Your Own Way! A Couple Things to Keep in Mind...
  29. 29. EXCUSES 2 hrs per week Video SEO Expert
  30. 30. VIDEO=ROI 200% ROI in a week
  31. 31. step 1: Know your Customer Your Customers Know better. • past and present customers, get on a call. • go on Facebook group/page, do a survey) • Create a list of 8-10 topics. Time: 20 min to 1.5 hours. Value: Priceless Video SEO Expert
  32. 32. Video SEO Expert Research competition blogs Articles Reviews What objections do people have? What features are customers happy about? What advantages/benefits does your company have? STEP 2:
  33. 33. Live demo: 1)Call/Email/meet in person 2)google search and suggestions; 3)amazon.yelp. etc. 4)Facebook groups.
  34. 34. step 3: Do the research See how people are searching for the topics (if they are) • Google keyword tool • Youtube suggestions • Google suggestions (live demo, breakfast pizza) time: 15-30 minutes Video SEO Expert
  35. 35. WHAT TO DO WITH ALL THIS INFORMATION? ★  Each Topic BECOMES a Video. 
 ★  Each Question gets answered in a Video. 
 ★  Each Search Term/topic is now a Video. 

  36. 36. (Live demo) google keyword tool, youtube search). Video SEO Expert
  37. 37. 1) come up with a topic (use the paper clues) and do research (how many search results and how do you name your video?
  38. 38. 4
  39. 39. Step 5: Successful video. 1) What is it (valuable) you are going to tell and why would they care? Video SEO Expert
  40. 40. Successful video: 1) What is it (valuable) you are going to tell and why would they care 2) Explain the problem it solves, provide solutions in clear steps. Video SEO Expert
  41. 41. Successful video: 1) What is it (valuable) you are going to tell and why would they care. 2) Explain the problem it solves, provide solutions in clear steps. 3) Recap what you’ve taught and why this is valuable. Video SEO Expert
  42. 42. Successful video: 1) What is it (valuable) you are going to tell and why would they care. 2) Explain the problem it solves, provide solutions in clear steps. 3) Recap what you’ve taught and why this is valuable. 4) Offer more value with call to action. Video SEO Expert
  43. 43. Successful video: 1) What is it (valuable) you are going to tell and why would they care.5-7 sec 2) Explain the problem it solves, provide solutions in clear steps.2-7. 3) Recap what you’ve taught and why this is valuable.5-15 sec. 4) Offer more value with call to action. 5-7sec 1-2 hours to plan 4 videos. Video SEO Expert
  44. 44. Let’s have a look: Video SEO Expert
  45. 45. • Capture attention: what is it you are looking for. • State the problem • Explain how you solve the problem • Recap: the main value in the eyes of customers. • Call to action to offer more benefit.(related download, tips, etc.) Video SEO Expert
  46. 46. Do and don’t: STEP 6: Make sure to go over these
  47. 47. Do and don’t: Give examples of what you are talking about (text and visuals are crucial)
  48. 48. Do and don’t: Give examples of what you are talking about (text and visuals are crucial) Ask to share, subscribe, click on the link (give them reason why)
  49. 49. Do and don’t: Give examples of what you are talking about (text and visuals are crucial) Ask to share, subscribe, click on the link (give them reason why) Address previous comments and questions from your viewers. It creates “live” interaction and stronger trust in what you do. That you actually care.
  50. 50. Do and don’t: Start with your name.
  51. 51. Do and don’t: Start with your name. No-one cares. Yet.
  52. 52. Do and don’t: Start with your name. No-one cares. Yet. Start talking about the topic without giving a reason to. Don’t assume everybody knows why it’s important.
  53. 53. Do and don’t: Start with your name. No-one cares. Yet. Start talking about the topic without giving a reason to. Don’t assume everybody knows why it’s important. Give no call to action, or a very vague/general one: “free consultation”, e-book, pdf on a general topic.
  54. 54. Do and don’t: Start with your name. No-one cares. Yet. Start talking about the topic without giving a reason to. Don’t assume everybody knows why it’s important. Give no call to action, or a very vague/general one: “free consultation”, e-book, pdf on a general topic. Give examples of what you are talking about (text and visuals are crucial) Ask to share, subscribe, click on the link (give them reason why) Address previous comments and questions from your viewers. It creates “live” interaction and stronger trust in what you do. That you actually care.
  55. 55. Your topic 1. State the problem 2. Why it’s a problem and who it’s a problem for. 3. How you solve it in brief clear steps 4. Summary of what you just solved and how 5. CTA that partially solves the problem/gives more value relevant to the topic.
  56. 56. Review and “polish” the video plan (no necessarily the script), Time it time: (one hour) Filming time 3 hours for 4-6 videos (1-1.5 months of content!)
  57. 57. and subscribers into customers #7 Converting your viewers into subscribers in a way that they THANK YOU for that.
  58. 58. LETS HAVE A LOOK AT THESE CALLS TO ACTION:
  59. 59. It’s all about CTA! Keep it relevant, think what would they want to know if they watch this video? Let’s review: Video SEO Expert
  60. 60. It’s all about CTA! Keep it relevant, think what would they want to know if they watch this video? Useful wins over creative. Focus on what actually helps. (or ask!) Let’s review: Video SEO Expert
  61. 61. It’s all about CTA! Keep it relevant, think what would they want to know if they watch this video? Useful wins over creative. Focus on what actually helps. (or ask!) Don’t sell in the video, offer incentive to get on your list, introduce your offer later. Let’s review: Video SEO Expert
  62. 62. It’s all about CTA! Keep it relevant, think what would they want to know if they watch this video? Useful wins over creative. Focus on what actually helps. (or ask!) Don’t sell in the video, offer incentive to get on your list, introduce your offer later. Let’s review: Preparing the video offer/next step call-to action: time: 5-30 minutes (outsource it!) Video SEO Expert
  63. 63. Total time to create 1 month worth of videos (4 videos. 1 per week): 1. Video topics and keyword research: 1 hour 2. Content planning: 2 hours. 3. Review and timing: 1 hour. 5. Plan your Call to action and the step-up offer (link or download): 30 min. Let’s review: 4. Filming on set: 3 hours. TOTAL: 7.3 hours 4 weeks of content = 1.82 hours
  64. 64. Position Yourself: What are your core values? What are you all about? Who is this for? Branded video is more attractive and remembered for viewer It should be a thread throughout all you do… Video SEO Expert
  65. 65. BIG BENEFITS Upfront Work...see results for YEARS! Video SEO Expert
  66. 66. BIG BENEFITS Upfront Work...see results for YEARS! • YouTube (owned by Google) gets ranked in Google...and 50 times easier than a website (Facebook Video does not!). Video SEO Expert
  67. 67. BIG BENEFITS Upfront Work...see results for YEARS! • YouTube (owned by Google) gets ranked in Google...and 50 times easier than a website (Facebook Video does not!). • Video transforms YOU into Authority and builds a powerful relationship with your audience. Video SEO Expert
  68. 68. BIG BENEFITS Upfront Work...see results for YEARS! • YouTube (owned by Google) gets ranked in Google...and 50 times easier than a website (Facebook Video does not!). • Video transforms YOU into Authority and builds a powerful relationship with your audience. • Your competitors are probably too lazy to use YouTube (or don’t use it properly) which allows you to stand out from the competition. Video SEO Expert
  69. 69. BIG BENEFITS Upfront Work...see results for YEARS! • YouTube (owned by Google) gets ranked in Google...and 50 times easier than a website (Facebook Video does not!). • Video transforms YOU into Authority and builds a powerful relationship with your audience. • Your competitors are probably too lazy to use YouTube (or don’t use it properly) which allows you to stand out from the competition. • Make a difference, Move, & Inspire People! Video SEO Expert
  70. 70. Video SEO Expert What is this really about? Freedom to be yourself and inspiring others.
  71. 71. Video SEO Expert What is this really about? Limitless possibilities and accessibility
  72. 72. Video SEO Expert What is this really about? Well-being and changing the world to be a better place…
  73. 73. For brands Video SEO Expert how a psychology blogger got his video views from 2.271 to 32,771 in 5 months.
  74. 74. Abby Farrage, the owner of Semiramis: “We just used the video in an event we sponsored. And the following week we had 1200 visitors. We have never seen anything like this”…
  75. 75. if there is ONE thing to take away Video SEO Expert
  76. 76. Take action!
  77. 77. Take action! And don't skip the research step…
  78. 78. What I’ve discovered... 10% Will not do a single thing with this information. Video SEO Expert
  79. 79. What I’ve discovered... 10% Will not do a single thing with this information. 30% Can take some of this content, run with it, and implement it yourself. Video SEO Expert
  80. 80. What I’ve discovered... 10% Will not do a single thing with this information. 30% Can take some of this content, run with it, and implement it yourself. 60% need more assistance. Many of you just don’t have time or patience to try and do it yourselves… Video SEO Expert
  81. 81. Talk to me! 604-379-7646 showoff@kakadu-media.ca Julia Vorontsova

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