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3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon


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It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.

Kimberly Shearon, Ecojustice
Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

Published in: Government & Nonprofit
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3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

  1. 1. Presented by Kimberly Shearon | Ecojustice The Digital Nonprofit 2019 3 KEYS TO ROCKING YOUR NEXT INTEGRATED CAMPAIGN
  2. 2. 3 KEYS | ECOJUSTICE ECOJUSTICE Canada’s largest environmental law charity Our mission | To use the law to defend nature, combat climate change, and fight for a healthy environment for all Our vision | A thriving environment, safe climate, and healthy communities protected by strong, well-enforced laws
  3. 3. OVERVIEW 1. Integrate strategy, not channels 2. Build an engagement model 3. Get clear on who does what, when
  4. 4. Integrating the golden trio 50 POINTS TO GRYFFINDOR! PROGRAMS COMMS FUNDRAISING
  5. 5. 3 KEYS | ECOJUSTICE ENGAGEMENT MODEL Meets people where they’re at Offers clarity around goals and priorities Helps broker buy-in across teams
  6. 6. 3 KEYS | ECOJUSTICE Starting a project with good intentions ... and fuzzy roles, responsibilities and timelines. Making a DARCI chart.
  7. 7. 7
  8. 8. 3 KEYS | ECOJUSTICE JOIN OUR TEAM! For more info:
  9. 9. Thank you! EMAIL WEB