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Unblab - Summary Deck (2010)

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Unblab - Summary Deck (2010)

  1. 1. unblab.
  2. 2. unblab. FoundedinChapelHill,NCin2008, In2009,selectedas1of8(outof250)forLaunchbox09, tobuildtheUnblabWebmailclient. LaunchedlimitedGtriageBetainFeb,2010; asofSeptember,2010,Gtriagehas1200users(1-2%paid). beganworkonGtriagethatsummer. keyfacts
  3. 3. problem:emailoverload BlabisthenewSpam. Blabwastestimeandhurtstheusers’experience. Blabemailsarethe“in-between”emails. Blabisastepabovespamandviruses… ...andafewstepsbelowimportant,relevant,personalemail.
  4. 4. Insteadof“filteringout”theworst possibleemails,likeaspamfilter… Therealsolutionis“filteringin”the emailsthatactuallymatter howtosolveemailoverload
  5. 5. Gtriage Automaticallylabelsimportantemail. Learnswhat’simportanttoyou. Works“behindthescenes”forGmail
  6. 6. Gtriage automatically labels Important! email.
  7. 7. “Gtriage does exactly what it says it does - identifies your most important emails. It just works, with surprisingly few errors.”- Juan “Great work to whoever built the algorithm. Very accurate considering it's AI. Using it for a few days now and happy with it.”- Keven “Before Gtriage I would always miss important emails despite my complicated label structure. Gtriage is smarter than me and marks my important mails as Important, wherever they may be.”- Sean “Spent about 10 minutes training it to recognize my important emails and it's already saved me hours and hours of sorting through messages.” - Gabriel “DoesGtriagework?”
  8. 8. 1200 Gtriage betausers 1-2%paid $8/maveragepaid
  9. 9. Emailclassificationbasedon60+proprietarycharacteristics. Universallayerknowswhat’s importantformostusers. Personallayerlearnswhat’s important,foreachuser. Classifierscreatedw/uniquedatasetof100k+labeledemails. machinelearning Classificationdonein“layers”:
  10. 10. currentgtriagestack Java EC2 IMAP note:GtriagetechnologyisnotdependentonIMAPoranyspecificemailprotocol.
  11. 11. futureofemail Allmajorprovidersareinnovatingonemail. Hotmailhas“re-inventeditself”; Facebookisinthegametoowith“ProjectTitan” AOLMailhas“ProjectPhoenix”; YahooMailis“GoingSocial”; AndGmailreleasedPriorityInbox. Emailanchorsuserstoanecosystem. Over50%ofYahoo’strafficresultsfromYahooMail EmailOverloadhurtsemailusers. 24%ofemailusersconsiderstartingoverwithanewaccount.
  12. 12. thefuture thesmartinbox personalizedauto-organization automatedreplysuggestions monetizebyaddingvalue
  13. 13. thefuture superinterface game-mechanics makeemailtactile,mobilefriendly designedforoverload
  14. 14. UnblabgetsAOLMailtoasmartinboxfaster,withlessrisk. unblab. GtriagetechniquescanbeappliedalloverProjectPhoenix. Emailfortheoverloaded.EmailforInfluencers. Result:Betteruserexperience;moreuserscallAOLMail home;moreusersspendmoretimeonAOLcontent. Gmailspentover18monthsdevelopingpriorityinbox. Newcontentstreamsmeanmoreoverload.Relevanceiskey. BuildaninboxforMichaelArrington.
  15. 15. unblab.

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