who we are
we are…    a   group of companies and units    specialized in different digital                           business    disc...
where are we…                                       Frankfurt                            Lisbon   Madrid     Mexico       ...
we are innovators…                         we have created our   own                       tracking, analysis and reportin...
some of our clients…                       brazil   europe                                mexico
our strategic framework
we deliver it social…step by step.                        listen                        think
we listen…                                         we do   it for more than   70 we   monitor socialnetworks, buzz and onl...
we think…                                      we help you define yourwe learn about your brand                           ...
we talk…                                           we help you   create,                                        organize a...
we support…                                            we define the best we provide your brand with    social CRM        ...
we energize…   we create social media               we have   won several  campaigns for                       awards base...
we engage…                             what if your   customers                                      vote and decide how y...
we learn…  we define and   track your             how many   likes did you                                              ge...
we deliver ROI…                                                       we deliver                                          ...
our showcase
mentos brazil: the power of consumers…                                                  http://www.facebook.com/mentosbr  ...
centauro: fans, innovation and sales…                                                https://www.facebook.com/centauroespo...
Destaques no Twitter:nestlé brazil, portugal and spain: being in the know…      monitoring and analysis of owned and  earn...
fruitella: brandtertainment oriented community…                                                                       http...
closeup: do not reinvent the wheel…                                                                                  http:...
www.elifemonitor.com.mxivan babic – country manager                             luis arturo ita – business developerivan@e...
E.life   we deliver it social
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E.life we deliver it social

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E.life we deliver it social

  1. 1. who we are
  2. 2. we are… a group of companies and units specialized in different digital business disciplines, helping your take advantage of the rise of the social media.
  3. 3. where are we… Frankfurt Lisbon Madrid Mexico Recife born in recife seven years ago, we Sao Paulo have grown and Chile spread successfully in two continents.
  4. 4. we are innovators… we have created our own tracking, analysis and reporting tools, which gives us the flexibility to adapt them and our process to every client needs.
  5. 5. some of our clients… brazil europe mexico
  6. 6. our strategic framework
  7. 7. we deliver it social…step by step. listen think
  8. 8. we listen… we do it for more than 70 we monitor socialnetworks, buzz and online brands worldwide, and have done it for more than presence of your brand, within your sites and all 7 years. accross the web. we listen we bring you the time we have our own proprietary responses you require based thinktools and technologies, onyour needs: from and relay on a well trained immediate alerts in case of team to bring you the most crisis to monthly activity accurate reports. reports.
  9. 9. we think… we help you define yourwe learn about your brand voice, positioning, based on the monitoringresults and make accurate objectives, and social diagnosis of your strategy.current status and health. listenwe help you understand we help you select the target and their your we best tools and social think networks for your insights using our presence in the own proprietarymethodology and social media.years of experience.
  10. 10. we talk… we help you create, organize and administratewe give your brand a voice and help you interact communities around your brand with your customers. interests. listen we provide community we do it creatively and with a sense ofmanagement services to thinkstimulate and maintain humor. we enjoy a a conversation lot thinking out of thewith your fans and between box them.
  11. 11. we support… we define the best we provide your brand with social CRM strategy for capabilities, helping you supporting your manage immediate clients database.responses and potential crisis. listen we move your company fromwe have experienced doing it in supporting your clients to several ways: creating think stimulate them supportspecific support channels,facebook apps, mobile each otherapps, and even platforms for self-support.
  12. 12. we energize… we create social media we have won several campaigns for awards based on our expanding your online campaigns for other clients, brand equity. including 2 nominations to facebook studio awards in 2012. listen we know how to create whatever we do, we think viral effect to spread about the best depth vs. think voice... to make it your breadth balance. that is, worthy to share. not only reach but interactions.
  13. 13. we engage… what if your customers vote and decide how your we help you recognize next product will be? what your most engaged if they support and solve customers and turn them each others doubts and into your official questions about your ambassadors. company? what if they sell to each other? listen we help you evolve your if brands belong to company from consumers, no one better think outsourcing to guide your than them tounsourcing, that is, marketing, innovation and support efforts.applying crowdsourcing all accross your internal processes.
  14. 14. we learn… we define and track your how many likes did you get? how many own KPIs, based on your comments? how business structure, your many people reached marketing objectives and within and outside your needs. networks. did you provoke buzz? listen we learn from results and we track locally and thinkglobally. we do it hourly, iterate, so the processdaily, weekly or monthly. starts again and never before and after stops. every action.
  15. 15. we deliver ROI… we deliver R.O.I. return on impressions = how many customers did you reach? return on interactions = how many customers interacted with the brand? how many likes/comments? return on information = what data did you captured from them? do you know them better now? return on intelligence = what did you learn from the the actions you executed? return on integration = what efficiencies did you add to your media mix through this social strategy? return on involvement = how engaged are your consumers now? how loyal? how involved? return on investment = did you achieve your goals?
  16. 16. our showcase
  17. 17. mentos brazil: the power of consumers… http://www.facebook.com/mentosbr monitoring and analysis of owned earned and social media. community management,administration and creativity for their facebook page.strawberry mentos: social innovation…challengewe know that a brand is loved by all the dialogs in social networks. andMentos is like that, thousands of people talk everyday about the brandand how they love it. monitoring social media E.life discovered arecurrent topic: from the Mentos fruits package, the most liked flavorwas strawberry.strategythe idea of creating a strawberry package at brazil was brought to theworldwide headquarters at Perfetti Van Melle, and based on the resultsof the monitoring process the new product was created. we identifiedand contacted the top influencers and delivered them product kitspersonally. we also created a contest to viralize the launch of the newproduct, among those who have already expressed their preference forstrawberry flavor.results150% increase in the fan base atfacebook page;more than 1.000 participants at thecontest; See the video at:2.500.000 content impressions andnear to 200.000 customers reached. http://www.youtube.com/watch?v=ckR5iKB43wU
  18. 18. centauro: fans, innovation and sales… https://www.facebook.com/centauroesporte monitoring and analysis of owned and earned social media. community management, social CRM, administration and creativity for their facebook page.excellent results: mixing the online/offline worlds…challengeknown as the biggest sports stores network in latam, Centauro had at socialnetworks a dedicated channel for customer support. but unlike of what washappening in the typical stores, normally admired by their size and variety ofproducts, at social networks it was constantly saturated with complaintscoming from their ecommerce business (delivery, product availability, etc).strategyspread the positive sentiment from the stores tosocial networks. Split the communication channelfrom the support channel. Investment in content(sports events coverage and blogs), apps andmedia. stimulation of the multichannel spirit of thenetwork, having physical stores and e-commercesite, with actions starting at social networks andfinishing at the stores.resultsmore than one million fans gained in less than 5years; viralization and spread of facebook/mobileapps, such as Centauro News or the Centauro ECO(don’t drive your car to the office, set your track See an example of one of the campaigns (ECO) at:and go walking, jogging, biking or skating). http://www.youtube.com/watch?v=9PcYWmiGPJk
  19. 19. Destaques no Twitter:nestlé brazil, portugal and spain: being in the know… monitoring and analysis of owned and earned social media. insights generation. potential crisis detection.monitoring social media lets us find out what ourcustomers are saying, inside and outside our ownsocial networks…challengebeing a worldwide corporation and having such a huge number of products in severalfood categories is not an easy thing to handle. nestlé is probably one of the mostmentioned brands within the social arena (right after the big IT companies).everywhere you go you may find people of all ages talking about one of theirmultiples brands, categories or products, all the time. that is what we havediscovered after monitoring nestlé for 3 years in brazil, 10 months in portugal and 8months in spain.strategytogether with nestlé marketing/digital teams, we’ve selected some flagship brandsand categories to monitor (nestlé corporation, cereals, chocolates, coffee, pets, dairyand milk, beverages, child nutrition, cuisine and others). then we have setup our ownproprietary tools to track conversations across several networks (blogosphere,forums, facebook, twitter, yahoo and others) and discover recurring topics andcomplaints from users and the market in general.
  20. 20. fruitella: brandtertainment oriented community… http://www.facebook.com/fruittellabrasil monitoring and analysis of owned earned and social media. community management, apps development, administration and creativity for their facebook page.hunt-a-fruittella: augmented reality advergaming…challengecommunicate the new positioning of Fruittella candies ‘just rightsweetened’. Fruittella has always been considered as an afterlunchcandy, and needed to reinforce a new USP to a new market (lowsugarkids, youngs and females).strategyapart from creating social presence withpersonalized content, always associated with bitter-sweet situations, aligned with our flavors, wedeveloped an augmented reality game: without usingyour hands and just with a webcam, the gamedetects movement of the users who have to avoidother candies not aligned with the new USP, andhunt fruittellas. then they may compare their rankingwith other players on facebook.resultsmore than 6000 players in 2 weeks once the gamewas released.added 85000 fans to the community in 2011 Play the augmented reality game at:raised 2 marketshare points since the social media http://apps.facebook.com/cacafruittella/activity started (source: Nielsen Brazil) .
  21. 21. closeup: do not reinvent the wheel… http://www.facebook.com/closeupbrasil 45,5% monitoring and analysis of owned earned and FAN PAGES MAIS POPULARES Total de likes na fan page social media. community management. insights 310 SC Corinthians Paulista 2.234.887 Esporte Interativo 302 3.725.257 13,6% 14,1% generation based on their own facebook communities to The Simpsons 273 49.869.803* 5,6% 5,6% 9,1% 5,1% guide their full 360 brand strategy and Pânico na TV 266 2.700.530 1,5% Two and a Half Men 255 27.641.942* Religião Humor Informação Games Outros Esportes Produtos e Cultura e Serviços Entretenimento communications. Clube de Regatas do Flamengo 252 2.226.580 Ricardo Kaká 252 16.316.947 CELEBRIDADES NACIONAISfantrack: research among your current fans to get Harry Potter 229 45.548.696* Dentre as celebridades nacionais mais populares, o The Big Bang Theory 202 21.541.519* esporte, novamente, ganha destaque, com as figurasdirect insights from them… São Paulo Futebol Clube 202 1.231.294 de Kaká e Neymar. Luciano Huck, com expressivo número de fãs na rede, ocupa a segunda posição. A música vem representada por duas estrelas do axé e 1ºchallenge FAN PAGES MAIS POPULARES sertanejo, Ivete Sangalo e Paula Fernandes. SC Corinthians Paulista 310they wanted to know more, much more about their consumers. but how The Simpsons 273 Ricardo Kaká 252 2ºto learn from them without asking them as we normally do? Pânico na TV Two and a Half Men 266 255 Clube de Regatas do Flamengo 252 Ricardo Kaká 252strategy Harry Potter 229 São Paulo Futebol Clube Confederação Brasileira de 202 Luciano Huck 183 3ª Futebol 184having more than 500k fans in brazil, gave us the idea of researching The Big Bang Theory House 202 198 Cristiano Ronaldo 165 Ivete Sangalo 157among them to generate insights for the full brand local actions… we Adele 185 Neymar Jr. 129 4º Luciano Huck 183 Futebol 126 Neymar Jr. 129created a new type os non-intrussive study called FANTRACK: from the Ivete Sangalo 157 Palmeiras 114full base of fans of a facebook page, we go one by one and analyze what Todo Mundo Odeia o Chris 155 Anderson Silva 110 Paula Fernandes 107 5ªother things they like (is it a TV show, a music band, a sport or a team?) FAN PAGES MAIS POPULARES NO PERFILwith the advantage that we do it without asking them what they like Harry Potter 264 Predominância feminina FAN PAGES MAIS POPULARES NO PERFIL Predominância The Simpsons 308(which may lead to non-accurate conclussions). instead of that, we just House 249 Two and a Half Men 296 masculina Adele 231see what other things they are fans of. Bíblia 214 SC Corinthians Paulista 290 Ligada a produtos e The Big Bang Theory 254 Fortemente ligados aresults Ivete Sangalo 201 serviços nos segmentos de higiene, saúde e Pânico na TV 221 esportes, sobretudo o futebol, incluindo likeswith the results that we lead them in this study, they have made well- beleza e alimentos e bebidas em fan pages de clubes e atletasinformed marketing decisions, such as where to advertise, what TV show Interesses em entretenimento, Interesses em sobretudo música, filmes, entretenimento, incluindoto sponsor, what sport team to support, or even in what concerts they televisão e livros humor, televisão e gamesshould make actions/activations.
  22. 22. www.elifemonitor.com.mxivan babic – country manager luis arturo ita – business developerivan@elifemonitor.com luis@elifemonitor.com.mx+52 155 4931 1251 +52 155 4451 6554

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